diff --git a/content/21.From-Audio/to-fix-transcription/Misc/Bono Comments on the Music Industry.md b/content/21.From-Audio/to-fix-transcription/Misc/Bono Comments on the Music Industry.md deleted file mode 100644 index 22c58e2..0000000 --- a/content/21.From-Audio/to-fix-transcription/Misc/Bono Comments on the Music Industry.md +++ /dev/null @@ -1,3 +0,0 @@ -### Bono’s Comments on the Music Industry - -I think it was in Time Magazine or a New York Times article, Bono wrote about his wish list or predictions for 2010 in which he makes a claim that the lack of copyright protection mainly damages the little guys, where the big guys like him actually get protected. And I don’t really buy that argument, because I think the little guys have always been screwed by the music industry, which basically tries to exploit them as much as they can until they get big enough that they can actually get contracts, like Bono has. And in fact the music industry used to be so bad that I found out in the 80s, some of the contracts were considered to be unenforceable. When the judge actually looked at that things, he said “there’s no way you guys can do this.” So I don’t think the music industry has any credibility in claim to say that the privacy and the lack of copyright protection on music actually damages the little guys, and basically I think that’s still yet… to be proven a fact. It’ll be interesting to see them improve on that. I actually think the little guys can now be much more proactive and dynamic about the stuff they do. I actually remember reading an article ages ago, I think it was in the early 2000s, about how the real way to sell music online is if it's the easiest way to sell and buy music for the little one, and in some ways, that’s what iTunes did. iTunes basically realized that the price was reasonably decent and basically brought music, the little music, to the masses. What I still think the music industry has failed to capitalize on is the fact that as musicians or the music products they sell, they only sell one or two items I will buy a year, while in reality, for bands I like, I’ll spend a lot more money with them but they still are not able to sell those things to me. They are only able to sell me an album, which I’ll buy because I like the bands, and I like the previous ones. But they need to be much more sharp and sell me a lot more stuff, which in some ways is what the Guitar Hero guys did, because they were able to leverage a lot more revenue streams from those music. diff --git a/content/21.From-Audio/to-fix-transcription/Misc/Bono's Comments on the Music Industry.md b/content/21.From-Audio/to-fix-transcription/Misc/Bono's Comments on the Music Industry.md new file mode 100644 index 0000000..b52b008 --- /dev/null +++ b/content/21.From-Audio/to-fix-transcription/Misc/Bono's Comments on the Music Industry.md @@ -0,0 +1,11 @@ +### Bono’s Comments on the Music Industry + +I think it was in Time Magazine or in a New York Times article, Bono wrote about his wish list or predictions for 2010. In it he made a claim that the lack of copyright protection mainly damages the little guys, where the big guys like him actually get protected. + +I don’t really buy that argument, because I think the little guys have always been screwed by the music industry, which tries to exploit them as much as possible until, like Bono, they grow big enough to get contracts. In fact, the music industry used to be so bad that I found out, in the 80s, some of the contracts were considered to be unenforceable. When a judge actually looked at the contracts, he said, “There’s no way you guys can do this.” + +I don’t think the music industry has any credibility when it claims that the privacy and the lack of copyright protection on music actually damages the little guys. I think that’s still to be proven. + +I also think the little guys can now be much more proactive and dynamic about what they do. I remember reading an article, I think it was in the early 2000s, about how the real way to sell music online is to test if it's the easiest way for the little guy to sell and buy music. In some ways, this is what iTunes did. iTunes basically realized a price that was reasonably decent, and brought the little guys' music to the masses. + +What the music industry has failed to capitalize on is the fact that fans like me would buy many more products than are currently available. I would happily spend a lot more money on bands I like, but the music industry only sells albums, maybe once or twice a year. I will buy the album if I like the band and if I liked their previous albums, but the industry could be much sharper, and could sell me a lot more products. This is what the Guitar Hero guys did, because they were able to leverage a lot more revenue streams from their music.