diff --git a/CHANGELOG.md b/CHANGELOG.md
index 952bf6a..6805492 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -5,6 +5,10 @@ The format is based on [Keep a Changelog](http://keepachangelog.com/)
 and this project adheres to [Semantic Versioning](http://semver.org/).
 
 ## [Unreleased][]
+### Added
+- `debug` module.  In browser console: `localStorage.DEBUG='react-experimentify'`.
+  This should help to trace the execution of experiments in a complex page to aid in
+  debugging experiment activation with Google Optimize.
 
 ## [1.0.7][] - 2018-11-21
 ### Fixed
diff --git a/README.md b/README.md
index 453baca..e886102 100644
--- a/README.md
+++ b/README.md
@@ -147,6 +147,23 @@ Add a `<noscript>` element to the page to override the opacity
 </noscript>
 ```
 
+### Debugging
+
+You can enable debugging for experiments using the `debug` npm module.
+In your browser console:
+
+```javascript
+localStorage.debug='react-experimentify'
+```
+
+Then reload the page.
+
+You should see events for
+
+- experiment creation
+- experiment activation and listening (waiting for a variant to fire)
+- `.render` event but only if a variant fires, there is no event for staying with the control
+
 ### Optimizely
 
 ```javascript
diff --git a/dist/optimize.js b/dist/optimize.js
index 183d7bf..e0e3ba8 100644
--- a/dist/optimize.js
+++ b/dist/optimize.js
@@ -8,6 +8,10 @@ var _once = require('lodash/once');
 
 var _once2 = _interopRequireDefault(_once);
 
+var _debug = require('debug');
+
+var _debug2 = _interopRequireDefault(_debug);
+
 var _pushToDataLayer = require('./helpers/push-to-data-layer');
 
 var _pushToDataLayer2 = _interopRequireDefault(_pushToDataLayer);
@@ -18,6 +22,8 @@ function _interopRequireDefault(obj) { return obj && obj.__esModule ? obj : { de
 
 function _classCallCheck(instance, Constructor) { if (!(instance instanceof Constructor)) { throw new TypeError("Cannot call a class as a function"); } }
 
+var debug = (0, _debug2.default)('react-experimentify');
+
 var Optimize = function Optimize(experimentName, controlProps) {
   var _this = this;
 
@@ -26,6 +32,8 @@ var Optimize = function Optimize(experimentName, controlProps) {
   this.listeners = [];
 
   this.activate = function (onActivation) {
+    debug('Activating ' + _this.experimentName + '.');
+    debug(_this.experimentName + ' isActive=' + _this.isActive() + ' (should be false unless a variant fires in near future)');
     _this.addEventListener();
 
     // Trigger an experiment execute is a async operation hence we need
@@ -40,12 +48,15 @@ var Optimize = function Optimize(experimentName, controlProps) {
 
   this.addEventListener = (0, _once2.default)(function () {
     if (window) {
+      debug('Listening for "' + _this.experimentName + '.render".');
       window.addEventListener(_this.experimentName + '.render', _this.triggerRenderingOfExperiment);
     }
   });
 
   this.triggerRenderingOfExperiment = function (event) {
+    debug('Received .render event for variant from Optimize for ' + _this.experimentName + '.', event);
     _this.eventData = event.detail;
+    debug(_this.experimentName + ' isActive=' + _this.isActive() + ' (must be true for Treatment to render)');
     _this.dispatch();
   };
 
@@ -55,9 +66,12 @@ var Optimize = function Optimize(experimentName, controlProps) {
 
   this.dispatch = function () {
     if (_this.isActive()) {
+      debug('Dispatching subscribers for ' + _this.experimentName + '.');
       _this.listeners.forEach(function (listener) {
         return listener({});
       });
+    } else {
+      debug('NOT Dispatching subscribers for ' + _this.experimentName + ' because experiment is not active.');
     }
   };
 
@@ -109,6 +123,7 @@ var Optimize = function Optimize(experimentName, controlProps) {
   if (controlProps) {
     this.controlProps = controlProps;
   }
+  debug('Created ' + experimentName + '.');
 };
 
 exports.default = Optimize;
\ No newline at end of file
diff --git a/package.json b/package.json
index b30c6ce..0b103c1 100644
--- a/package.json
+++ b/package.json
@@ -87,6 +87,7 @@
   },
   "dependencies": {
     "create-react-context": "^0.2.2",
+    "debug": "^4.1.1",
     "hoist-non-react-statics": "^3.0.1",
     "invariant": "^2.2.4",
     "lodash": "^4.17.10",
diff --git a/src/optimize.js b/src/optimize.js
index 14d8504..39a2213 100644
--- a/src/optimize.js
+++ b/src/optimize.js
@@ -1,7 +1,10 @@
 import once from 'lodash/once';
+import Debug from 'debug';
 import pushToDataLayer from './helpers/push-to-data-layer';
 import { Experiment } from './models/experiment';
 
+const debug = Debug('react-experimentify');
+
 class Optimize implements Experiment {
   listeners: Array<Function> = [];
   eventData: any;
@@ -12,9 +15,12 @@ class Optimize implements Experiment {
     if (controlProps) {
       this.controlProps = controlProps;
     }
+    debug(`Created ${experimentName}.`);
   }
 
   activate = (onActivation) => {
+    debug(`Activating ${this.experimentName}.`);
+    debug(`${this.experimentName} isActive=${this.isActive()} (should be false unless a variant fires in near future)`);
     this.addEventListener();
 
     // Trigger an experiment execute is a async operation hence we need
@@ -29,12 +35,15 @@ class Optimize implements Experiment {
 
   addEventListener = once(() => {
     if (window) {
+      debug(`Listening for "${this.experimentName}.render".`);
       window.addEventListener(`${this.experimentName}.render`, this.triggerRenderingOfExperiment);
     }
   });
 
   triggerRenderingOfExperiment = (event) => {
+    debug(`Received .render event for variant from Optimize for ${this.experimentName}.`, event);
     this.eventData = event.detail;
+    debug(`${this.experimentName} isActive=${this.isActive()} (must be true for Treatment to render)`);
     this.dispatch();
   }
 
@@ -42,7 +51,10 @@ class Optimize implements Experiment {
 
   dispatch = () => {
     if (this.isActive()) {
+      debug(`Dispatching subscribers for ${this.experimentName}.`);
       this.listeners.forEach(listener => listener({}));
+    } else {
+      debug(`NOT Dispatching subscribers for ${this.experimentName} because experiment is not active.`);
     }
   }
 
diff --git a/yarn.lock b/yarn.lock
index 063abae..9dd9a7f 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -2105,6 +2105,13 @@ debug@3.1.0, debug@^3.1.0:
   dependencies:
     ms "2.0.0"
 
+debug@^4.1.1:
+  version "4.1.1"
+  resolved "https://registry.yarnpkg.com/debug/-/debug-4.1.1.tgz#3b72260255109c6b589cee050f1d516139664791"
+  integrity sha512-pYAIzeRo8J6KPEaJ0VWOh5Pzkbw/RetuzehGM7QRRX5he4fPHx2rdKMB256ehJCkX+XRQm16eZLqLNS8RSZXZw==
+  dependencies:
+    ms "^2.1.1"
+
 decamelize@^1.0.0, decamelize@^1.1.1, decamelize@^1.1.2:
   version "1.2.0"
   resolved "https://registry.yarnpkg.com/decamelize/-/decamelize-1.2.0.tgz#f6534d15148269b20352e7bee26f501f9a191290"
@@ -4738,6 +4745,11 @@ ms@2.0.0:
   resolved "https://registry.yarnpkg.com/ms/-/ms-2.0.0.tgz#5608aeadfc00be6c2901df5f9861788de0d597c8"
   integrity sha1-VgiurfwAvmwpAd9fmGF4jeDVl8g=
 
+ms@^2.1.1:
+  version "2.1.1"
+  resolved "https://registry.yarnpkg.com/ms/-/ms-2.1.1.tgz#30a5864eb3ebb0a66f2ebe6d727af06a09d86e0a"
+  integrity sha512-tgp+dl5cGk28utYktBsrFqA7HKgrhgPsg6Z/EfhWI4gl1Hwq8B/GmY/0oXZ6nF8hDVesS/FpnYaD/kOWhYQvyg==
+
 mute-stream@0.0.7:
   version "0.0.7"
   resolved "https://registry.yarnpkg.com/mute-stream/-/mute-stream-0.0.7.tgz#3075ce93bc21b8fab43e1bc4da7e8115ed1e7bab"