Stuggling with install on Mac m4

[marshallapparalautomation]

Ive tried python3 -m pip install pyembroidery and it seems to install successfully

Tried running using python3 pyembroidery

get error:
/Applications/Xcode.app/Contents/Developer/usr/bin/python3: can't find 'main' module in '/Users/myusername/pyembroidery'