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LittleIndian team

Paweekorn Soratyathorn
Phakawat Rattanasopa
Pathiti Boonprom
Tinthai Bootseeta
Pichawat Adulwittayakorn

Problem: how might we grow Mobil lubes business without Esso retail station network?

Analytics Solution

Focus on increasing sales in Northeastern region
Offer small rewards to new customer
Offer more promotions to the dedicated customer to maintain their loyalty.

ML Solution

Random Forest: Churn Prediction
K-Means Clustering: Customer Segmentation