Fixing nits

delapuente · delapuente · commit 0d1a4c473b56 · 2018-02-22T11:46:50.000+01:00
diff --git a/docs/customization/adding-ga.md b/docs/customization/adding-ga.md
@@ -1,35 +1,35 @@
 # How to add Google Analytics to your game
 
-Google Analytics is a popular web analytics service by Google that tracks and reports website traffic. It offers insight about your user behaviour and allow you to make informed decisions.
+Google Analytics is a popular web analytics service that tracks and reports website traffic. It offers insight about your user behaviour and allows you to make informed decisions regarding the evolution of your site.
 
-You will need to modify the VR template that comes with the package so be sure you've already added [the package from the store](http://u3d.as/1476) to your Unity project.
+You will need to modify the [VR template](../../Assets/WebGLTemplates/WebVR/index.html) that comes with the package, so be sure you've already added [the package from the store](https://u3d.as/1476) to your Unity project.
 
 ## Set up
 
 Start by visiting [Google Analytics](https://analytics.google.com/analytics/web) and sign up for a new account:
 
 ![Summary of the three steps to setup Google Analytics](./images/setup-ga.png)
 
-Fill in the details of your organization and website. Remember to select `https` in the drop menu of the `Website URL` field.
+Fill in the details of your organization and website. Remember to select `https://` in the drop-down menu of the `Website URL` field.
 
 ![Account and website names, website URL, industry classifications and reporting timezone](./images/filled-1.png)
 
-Whe you finish, click on `Get Tracking ID` at the bottom of the page:
+When you finish, click on `Get Tracking ID` at the bottom of the page:
 
 ![Buttons Get Tracking ID and Cancel at the bottom of the page](./images/filled-2.png)
 
 This will redirect you to the configuration page where you find the HTML code you need to use in the template:
 
-![The configuraiton page includes the instructions for setting up your site](./images/setup-done.png)
+![The configuration page includes the instructions for setting up your site](./images/setup-done.png)
 
-Now, in your project, with your favourite code editor, open the file at `Assets/WebGLTemplates/WebVR/index.html` and paste the code provided by Google Analytics just after the `<head>` tag:
+Now, in your project, with your favourite code editor, open the file at `Assets/WebGLTemplates/WebVR/index.html` and paste the code provided by Google Analytics inside, preferably at the top of, the `<head>` tag:
 
 ![The code provided by GA should be added right after the head tag](./images/add-to-index.png)
 
-## Getting started
+## Using Google Analytics
 
-The amount of data in Google Analytics is huge and overwhelming. Fortunately, the folks in Google have developed a series of courses to explain you the main concepts of traffic analysicis. We recommend you start at [Google Analytics Academy](https://analytics.google.com/analytics/academy/). 
+The amount of data in Google Analytics can be overwhelming to navigate and dissect. Fortunately, the folks at Google have developed a series of courses to explain you the main concepts of traffic analysis. We recommend you start at [Google Analytics Academy](https://analytics.google.com/analytics/academy/). 
 
-## Free/Open source alternatives
+## Open-source alternatives
 
-There are a few [free/open source alternatives](https://en.wikipedia.org/wiki/List_of_web_analytics_software#Free_/_Open_source_(FLOSS)) out there. We recommend [Matomo](https://matomo.org/) and [Open Web Analytics](http://www.openwebanalytics.com) (OWA). Both offer geolocation, click heat maps, traffic by referrer, event tracking... Which specifically depends on your needs but you can compare both side by side visiting the [demo pages for Motomo](https://demo.matomo.org) and [OWA](http://demo.openwebanalytics.com/owa/). 
+There are a few [open-source alternatives](https://en.wikipedia.org/wiki/List_of_web_analytics_software#Free_/_Open_source_(FLOSS)) out there. Like Google Analytics, they are free although you need to host them yourself. We recommend [Matomo](https://matomo.org/) and [Open Web Analytics](http://www.openwebanalytics.com) (OWA). Both offer geolocation, click-heat maps, traffic by referrer, event tracking, etc. Which specifically depends on your needs but you can compare both side by side visiting the [demo pages for Matomo](https://demo.matomo.org) and [OWA](http://demo.openwebanalytics.com/owa/). 
