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Description
We're geo-targeting San Francisco on Reddit and LinkedIn to complement our bus & shelter OOH campaign.
Two bus themes covered in this brief: DADD AI and Measure twice (ruler).
We need 1080×1080 (square) versions of the bus ad creative adapted for social. Each version below includes the copy that will run alongside the image.
Deadline & priority
Sooner is better and hopefully this is super low lift -- any chance Monday is possible @dphawkins1617?
Technical requirements
Reddit — promoted posts
- Image: 1080×1080px (square)
- File type: PNG or JPG
LinkedIn — sponsored content (single image)
- Image: 1080×1080px (square)
- File type: PNG or JPG
DADD AI bus → Data Daddy social ads
Reference creative: "Who's your DADD AI?!" bus wrap (orange, hedgehog in robe)
We need 1080×1080 square adaptations of the DADD AI bus creative for the following versions.
DADD AI — version A
Reddit headline:
- PostHog AI turns your product data into dashboards and queries in seconds. Skip the sprint, ask the hedgehog. 1M events free/mo. Data DaddAI is here to help.
LinkedIn primary text:
- PostHog AI turns hours of dashboard-building into a single prompt. Set up in 5min. 1M events free/mo. Data Daddy is here to help.
LinkedIn headline:
- One prompt. One dashboard. Free.
DADD AI — version B
Reddit headline:
- PostHog AI does in seconds what used to take your morning. Dashboards, queries, session summaries from your product data. 1M events free/mo. Data Daddy is here to help.
LinkedIn primary text:
- PostHog AI does in seconds what used to take your morning. Dashboards, queries, session summaries. 1M events free/mo. Data Daddy is here to help.
LinkedIn headline:
- Dashboards, queries, summaries. In seconds.
Ruler bus → measuring contest social ads
Reference creative: "Measure twice, PostHog once" bus wrap (yellow, hedgehog on ruler)
We need 1080×1080 square adaptations of the ruler bus creative for the following versions.
Ruler — version A
Reddit headline:
- We brought a ruler to a measuring contest. PostHog is an all-in-one product analytics platform. Settle the debate with data. 1M events free/mo.
LinkedIn primary text:
- We brought a ruler to a measuring contest. PostHog is an all-in-one product analytics platform. Settle the debate with data. 1M events free/mo.
LinkedIn headline:
Ship with receipts.
Ruler — version B
Reddit headline:
- We brought a ruler to a measuring contest. PostHog is an all-in-one product analytics platform. Proof, not opinions. 1M events free/mo.
LinkedIn primary text:
- We brought a ruler to a measuring contest. PostHog is an all-in-one product analytics platform. Proof, not opinions. 1M events free/mo.
LinkedIn headline:
- Let the data do the talking.
Additional comments
Lemons bus versions is so hard. I'm trying but stuck. Hoping to have something soon but the writers block was stopping me from shipping this to you.
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