From e44516c7c73909ccca3e9a2d5a288911ef231431 Mon Sep 17 00:00:00 2001 From: "inkeep[bot]" <257615677+inkeep[bot]@users.noreply.github.com> Date: Thu, 26 Feb 2026 20:08:23 +0000 Subject: [PATCH 1/2] fix: resolve Vale lint warnings in marketing-analytics-schema.mdx - Capitalize 'Marketing Analytics' in title (PostHog product name) - Replace 'microcurrency' with 'stored in micro-units' for clarity --- contents/docs/web-analytics/marketing-analytics-schema.mdx | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/contents/docs/web-analytics/marketing-analytics-schema.mdx b/contents/docs/web-analytics/marketing-analytics-schema.mdx index 83f20ed3487d..9ac523b12740 100644 --- a/contents/docs/web-analytics/marketing-analytics-schema.mdx +++ b/contents/docs/web-analytics/marketing-analytics-schema.mdx @@ -1,5 +1,5 @@ --- -title: Marketing analytics column definitions +title: Marketing Analytics column definitions sidebar: Docs showTitle: true availability: @@ -196,7 +196,7 @@ arraySum(x -> JSONExtractFloat(x, 'value'), | `Clicks` | `swipes` | Snapchat uses "swipes" as the equivalent of clicks | [Snapchat Measurement API](https://developers.snap.com/api/marketing-api/Ads-API/measurement) | | `Cost` | `spend` | Divided by 1,000,000 (stored in micros). Converted from `currency` if available. | [Snapchat Measurement API](https://developers.snap.com/api/marketing-api/Ads-API/measurement) | | `Reported Conversion` | `conversion_purchases` | # of attributed "PURCHASE" conversion events | [Snapchat Measurement API](https://developers.snap.com/api/marketing-api/Ads-API/measurement) | -| `Reported Conversion Value` | `conversion_purchases_value` | Value of attributed "PURCHASE" conversion events (microcurrency in Ad Account's currency) | [Snapchat Measurement API](https://developers.snap.com/api/marketing-api/Ads-API/measurement) | +| `Reported Conversion Value` | `conversion_purchases_value` | Value of attributed "PURCHASE" conversion events (stored in micro-units of the Ad Account's currency) | [Snapchat Measurement API](https://developers.snap.com/api/marketing-api/Ads-API/measurement) | | Date field | `start_time` | Start time of reporting period | [Snapchat Measurement API](https://developers.snap.com/api/marketing-api/Ads-API/measurement) | **Required tables:** `campaigns` and `campaign_stats` From f0bdb38d858b6a36bb4b09e7991c89bdbd56f5b1 Mon Sep 17 00:00:00 2001 From: "inkeep[bot]" <257615677+inkeep[bot]@users.noreply.github.com> Date: Thu, 26 Feb 2026 20:09:52 +0000 Subject: [PATCH 2/2] fix: resolve Vale lint warnings in marketing-analytics.mdx - Capitalize 'Marketing Analytics' as PostHog product name - Capitalize 'Data Warehouse' when referring to PostHog's product - Change 'Whitelist' to 'Allowlist' per inclusivity guidelines - Update alt text to use inclusive terminology --- .../web-analytics/marketing-analytics.mdx | 22 +++++++++---------- 1 file changed, 11 insertions(+), 11 deletions(-) diff --git a/contents/docs/web-analytics/marketing-analytics.mdx b/contents/docs/web-analytics/marketing-analytics.mdx index 2af53334dd25..2a0462ab67d4 100644 --- a/contents/docs/web-analytics/marketing-analytics.mdx +++ b/contents/docs/web-analytics/marketing-analytics.mdx @@ -1,5 +1,5 @@ --- -title: Marketing analytics +title: Marketing Analytics sidebar: Docs showTitle: true availability: @@ -16,7 +16,7 @@ This feature is currently an opt-in beta. You can enable it on the [feature prev -**Marketing analytics** enables you to track marketing campaigns, costs, and performance from multiple advertising platforms in your [marketing analytics dashboard](https://app.posthog.com/web/marketing). +**Marketing Analytics** enables you to track marketing campaigns, costs, and performance from multiple advertising platforms in your [Marketing Analytics dashboard](https://app.posthog.com/web/marketing). @@ -26,10 +26,10 @@ For detailed column definitions, formulas, and platform field mappings, see [Col ## Getting started -When you first visit the [marketing analytics dashboard](https://app.posthog.com/web/marketing), you'll see a guided onboarding wizard that walks you through setup: +When you first visit the [Marketing Analytics dashboard](https://app.posthog.com/web/marketing), you'll see a guided onboarding wizard that walks you through setup: 1. **Welcome** – Introduction to Marketing Analytics and its capabilities -2. **Add source** – Connect your marketing data sources (native integrations, data warehouse, or self-managed sources) +2. **Add source** – Connect your marketing data sources (native integrations, Data Warehouse, or self-managed sources) 3. **Conversion goals** – Define what actions count as conversions (optional) You can skip the conversion goals step and configure them later in [settings](https://app.posthog.com/settings/environment-marketing-analytics). Once you complete onboarding, you'll see the full marketing dashboard with your campaign data. @@ -88,11 +88,11 @@ The campaign breakdown table provides detailed performance metrics by individual classes="rounded" /> -PostHog supports three types of data sources for marketing analytics. All sources are configured through a unified interface that shows the connection status, required table syncing, and column mapping for each source type. +PostHog supports three types of data sources for Marketing Analytics. All sources are configured through a unified interface that shows the connection status, required table syncing, and column mapping for each source type. -If you haven't configured any data sources, you'll see an error banner prompting you to add at least one native integration or connect a data warehouse source. +If you haven't configured any data sources, you'll see an error banner prompting you to add at least one native integration or connect a Data Warehouse source. @@ -221,13 +221,13 @@ When entering a `utm_campaign` value, PostHog suggests matching campaigns from y Control which UTM sources are attributed to each [advertising platform integration](/docs/web-analytics/marketing-analytics#native-sources). For each platform (Google Ads, LinkedIn Ads, Meta Ads, etc.), you can: -- **Whitelist specific sources**: Define which `utm_source` values should be attributed to this platform +- **Allowlist specific sources**: Define which `utm_source` values should be attributed to this platform - **Support multiple sources**: Map multiple UTM source values to a single advertising platform This is particularly useful when: @@ -235,9 +235,9 @@ This is particularly useful when: - A single campaign spans multiple traffic sources **Example configuration:** -- [Google Ads](/docs/cdp/sources/google-ads) integration: Whitelist sources `google`, `google_ads`, `paid_search` -- [LinkedIn Ads](/docs/cdp/sources/linkedin-ads) integration: Whitelist sources `linkedin`, `li`, `linkedin_paid` -- [Meta Ads](/docs/cdp/sources/meta-ads) integration: Whitelist sources `facebook`, `instagram`, `meta` +- [Google Ads](/docs/cdp/sources/google-ads) integration: Allowlist sources `google`, `google_ads`, `paid_search` +- [LinkedIn Ads](/docs/cdp/sources/linkedin-ads) integration: Allowlist sources `linkedin`, `li`, `linkedin_paid` +- [Meta Ads](/docs/cdp/sources/meta-ads) integration: Allowlist sources `facebook`, `instagram`, `meta` ### Base currency