diff --git a/.changeset/smooth-cows-drum.md b/.changeset/smooth-cows-drum.md
new file mode 100644
index 00000000..30309c09
--- /dev/null
+++ b/.changeset/smooth-cows-drum.md
@@ -0,0 +1,5 @@
+---
+'@shopify/eslint-plugin': minor
+---
+
+extend jsx-no-hardcoded-content to handle ternary and logical expressions
diff --git a/packages/eslint-plugin/lib/rules/jsx-no-hardcoded-content.js b/packages/eslint-plugin/lib/rules/jsx-no-hardcoded-content.js
index 1efe28bd..0ba781cf 100644
--- a/packages/eslint-plugin/lib/rules/jsx-no-hardcoded-content.js
+++ b/packages/eslint-plugin/lib/rules/jsx-no-hardcoded-content.js
@@ -205,6 +205,12 @@ function checkContent(
           !isEmptyString(contentNode.value)) ||
           (!allowNumbers && typeof contentNode.value === 'number'))) ||
       (contentNode.type === 'TemplateLiteral' && !allowStrings) ||
+      (contentNode.type === 'ConditionalExpression' &&
+        (isInvalidContent(contentNode.consequent) ||
+          isInvalidContent(contentNode.alternate))) ||
+      (contentNode.type === 'LogicalExpression' &&
+        (isInvalidContent(contentNode.left) ||
+          isInvalidContent(contentNode.right))) ||
       (contentNode.type === 'JSXExpressionContainer' &&
         isInvalidContent(contentNode.expression))
     );
diff --git a/packages/eslint-plugin/tests/lib/rules/jsx-no-hardcoded-content.test.js b/packages/eslint-plugin/tests/lib/rules/jsx-no-hardcoded-content.test.js
index 8ec531ab..45b01234 100644
--- a/packages/eslint-plugin/tests/lib/rules/jsx-no-hardcoded-content.test.js
+++ b/packages/eslint-plugin/tests/lib/rules/jsx-no-hardcoded-content.test.js
@@ -103,6 +103,14 @@ ruleTester.run('jsx-no-hardcoded-content', rule, {
       code: '<MyComponent foo={`bar`} />',
       options: [{...checkProps, ...allowStrings}],
     },
+    {
+      code: '<MyComponent>{foo ? "Content" : "Other Content"}</MyComponent>',
+      options: [{...checkProps, ...allowStrings}],
+    },
+    {
+      code: '<MyComponent>{foo && "Content"}</MyComponent>',
+      options: [{...checkProps, ...allowStrings}],
+    },
     {
       code: '<MyComponent>{42}</MyComponent>',
       options: [
@@ -426,6 +434,18 @@ ruleTester.run('jsx-no-hardcoded-content', rule, {
       options: [checkProps],
       errors: errorsFor('MyComponent', 'foo'),
     },
+    {
+      code: '<MyComponent>{foo ? "Content" : "Other Content"}</MyComponent>',
+      errors: errorsFor('MyComponent', 'children'),
+    },
+    {
+      code: '<MyComponent>{foo && "Content"}</MyComponent>',
+      errors: errorsFor('MyComponent', 'children'),
+    },
+    {
+      code: '<MyComponent>{foo || "Content"}</MyComponent>',
+      errors: errorsFor('MyComponent', 'children'),
+    },
     {
       code: `
         import {MyComponent} from 'my-module';