diff --git a/apns.py b/apns.py
index 2a281ce..f10ead8 100644
--- a/apns.py
+++ b/apns.py
@@ -348,8 +348,13 @@ def _check_size(self):
 
     def __repr__(self):
         attrs = ("alert", "badge", "sound", "category", "custom")
-        args = ", ".join(["%s=%r" % (n, getattr(self, n)) for n in attrs])
-        return "%s(%s)" % (self.__class__.__name__, args)
+        args = []
+        for n in attrs:
+            val = getattr(self, n)
+            if n == "alert" and val:
+                val = "<redacted>"
+            args.append("%s=%r" % (n, val))
+        return "%s(%s)" % (self.__class__.__name__, ", ".join(args))
 
 class Frame(object):
     """A class representing an APNs message frame for multiple sending"""