Optimize Property Pricing Strategy #31
Description
GOAL: Adjust rental rates to better match market prices while keeping occupancy high and improving property value.
CURRENT ISSUES
Our prices (₨11,000–₨18,000/night) are much lower than competitors (₨25,000/night).
No clear pricing tiers for different property types (basic vs. luxury).
Need better market data to justify price changes.
ACTION PLAN
1. Market Research (Deadline: 2 Weeks)
Owner: Tanzeel Aroofa
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Check competitor prices on Airbnb/NRBO for 2-guest stays over 60 days.
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Compare listing quality (photos, descriptions, visibility).
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Confirm if our current pricing is competitive.
2. Property Review (Deadline: 1 Month)
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Inspect all properties via video call and categorize:
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Basic: ₨15,000/night (needs small fixes).
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Luxury: ₨22,000–₨25,000/night (premium-ready).
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Note upgrades needed (lighting, decor, cleaning).
3. New Pricing Strategy (Deadline: 3 Months)
Owner: Aroofa
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Convert all financial data to PKR for clarity.
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Test tiered pricing:
Budget option: ₨10,000/night + light chores (gardening, cleaning).
Premium option: ₨25,000/night + caretaker service.
Start with 1–2 properties, track bookings and revenue.
NEXT STEPS
Approve plan → Assign tasks → Begin research → Report back in 2 weeks.