From b2a5964fc92c4b0c21d6eb71a87bb2f66862a823 Mon Sep 17 00:00:00 2001 From: simpnu Date: Thu, 20 Jun 2019 23:04:33 +0200 Subject: [PATCH] Update trackers already in exodus --- trackers/AccountKit.md | 14 +++++++++----- trackers/Ad4Screen.md | 15 ++++++++------- trackers/Amplitude.md | 16 ++++++++++------ trackers/AppNexus.md | 13 +++++++++---- trackers/Appodeal.md | 3 +++ trackers/AppsFlyer.md | 13 +++++++++---- trackers/Auditude.md | 6 +++--- trackers/BlueConic.md | 8 ++++++-- trackers/Braze (Appboy).md | 13 +++++++++---- trackers/Brightcove.md | 3 +++ trackers/Cuebiq.md | 12 ++++++++---- trackers/Demdex (Adobe).md | 17 +++++++++++------ trackers/DoubleClick (Google).md | 12 ++++++++---- trackers/Dov-e.md | 5 ++++- trackers/Estimote.md | 8 ++++++-- trackers/Eulerian.md | 12 ++++++++---- trackers/Fidzup.md | 25 +++++++++++++++---------- trackers/Flurry (Yahoo).md | 11 ++++++++--- trackers/Gimbal.md | 6 +++--- trackers/HockeyApp (Microsoft).md | 10 +++++++--- trackers/InMobi.md | 8 ++++++-- trackers/Inmarket.md | 6 +++--- trackers/Instreamatic.md | 2 +- trackers/Krux (SalesForce DMP).mkd | 28 ++++++++++++++++------------ trackers/Leanplum.md | 9 +++++++-- trackers/Localytics.md | 13 +++++++++---- trackers/Millenial Media.md | 8 ++++++-- trackers/MixPanel.md | 6 +++++- trackers/MoPub.md | 13 +++++++++---- trackers/Nexage (AOL).md | 13 +++++++++---- trackers/Omniture.md | 10 +++++++--- trackers/OtherLevels.md | 3 +++ trackers/Pilgrim.md | 4 ++-- trackers/Pushwoosh.md | 11 ++++++++--- trackers/Tealium.md | 9 +++++++-- trackers/Teemo.md | 17 +++++++++++------ trackers/Tinder.md | 15 ++++++++++----- trackers/Umeng Analytics.md | 8 ++++++-- trackers/Umeng Feedback.md | 8 ++++++-- trackers/Weborama.md | 26 +++++++++++++++----------- trackers/YandexAd.md | 10 +++++++--- trackers/mParticle.md | 11 ++++++++--- 42 files changed, 308 insertions(+), 152 deletions(-) diff --git a/trackers/AccountKit.md b/trackers/AccountKit.md index 497a88f..0fc7604 100644 --- a/trackers/AccountKit.md +++ b/trackers/AccountKit.md @@ -1,4 +1,8 @@ -# AccountKit +# Tracker Name +AccountKit + +# In εxodus? +Yes ## About @@ -6,7 +10,7 @@ AccountKit is a product of Facebook lets users quickly register/login to apps by ## Ownership -AccountKit is owned by Facebook (NASDAQ: FB). +AccountKit is owned by Facebook (NASDAQ: FB). Note: there is an unaffiliated Australian Accounting firm of the same name. @@ -27,11 +31,11 @@ Note: there is an unaffiliated Australian Accounting firm of the same name. * Identical to Facebook's Policy. This provides controls for users to opt out but no actual commitment to reduce the collection and use of personal data. -* Data will be used to "reasearch and innovate for social good", "promote satety, integrity and security", personalize advertising, communicate with users, and measure analytics for business services. +* Data will be used to "reasearch and innovate for social good", "promote satety, integrity and security", personalize advertising, communicate with users, and measure analytics for business services. -* Third-party apps and websites integrated with Facebook and its products receive information on what users post and share. This "information collected by these third-party services is subject to their own terms and policies, not this one." +* Third-party apps and websites integrated with Facebook and its products receive information on what users post and share. This "information collected by these third-party services is subject to their own terms and policies, not this one." -* Facebook's policy states that it doesn't "sell any of your information to anyone and we never will." It imposes "strict restrictions" on how partners use and disclose the data it provides. +* Facebook's policy states that it doesn't "sell any of your information to anyone and we never will." It imposes "strict restrictions" on how partners use and disclose the data it provides. * Information may be accessed, preserved, and shared with regulators, law enforcement, and others in response to legal requests (including those in outside jurisdictions if there is a "good faith belief" they're required to respond), prevention of fraud, unauthorized use of products or services, breaches of Terms or Policies, to prevent harm to Facebook or its property, and harmful or illegal activity. diff --git a/trackers/Ad4Screen.md b/trackers/Ad4Screen.md index 3d2df1b..d73c0e4 100644 --- a/trackers/Ad4Screen.md +++ b/trackers/Ad4Screen.md @@ -1,4 +1,8 @@ -# Ad4Screen +# Tracker Name +Ad4Screen + +# In εxodus? +Yes ## Primary Location France (Paris). [Crunchbase, 01](https://www.crunchbase.com/organization/ad4screen) @@ -13,11 +17,8 @@ Ad4Screen is "a marketing and advertising pioneer on Mobile Net (Smartphones, Ta Ad4Screen ## [Exodus Detection Rules](https://exodus-privacy.eu.org) - -* `ad4screen` -* `a4\.tl` -* `app4free` -* `accengage\.com` +* Network signature: `a4\.tl|accengage\.com|ad4screen\.com|ad4push\.com` +* Code signature: `com.ad4screen.sdk` ## Documentation Via Accengage [https://docs.accengage.com/display/AND/Integration](https://docs.accengage.com/display/AND/Integration) @@ -38,7 +39,7 @@ Display / Rich Media / Videos: "Our Ad Hoc Experts select the best formats, supp Facebook & Twitter campaigns: "Our teams are Experts in setting up specific mobile campaigns on Facebook and Twitter. Share high visibility and drive a Performance Business Model forward! Many available targeting criteria specific for Mobile and for each specific plateform. Ensure an Ongoing Performance" _Promote Mobile Apps:_ "Thanks to Mobile advertising, Ad4Screen helps you to enhance your brand reputation, gain in-depth visibility and increase your volume of APP downloads. Ad4Screen’s specific business goal lies on the guarantee to capture a growing share of Cost Per Download (CPD)." Display / Videos: "Our Experts select the market’s best set of formats, supports and well known players in the market in order to empower your Mobile APP or Tablet, whether iOS or Android. - + * Traditional formats: banners, interstitials * Banners, interstitials HTML5 * Interstitials videos diff --git a/trackers/Amplitude.md b/trackers/Amplitude.md index eef863d..2cd5f5a 100644 --- a/trackers/Amplitude.md +++ b/trackers/Amplitude.md @@ -1,15 +1,19 @@ -# Amplitude +# Tracker Name +Amplitude + +# In εxodus? +Yes ## About -Amplitude, Inc. is a product analytics and data analysis company. It serves over 26,000 companies globally. It is headquartered in San Francisco, CA, and has approximately 200-501 employees. [See also: OpenCorporates](https://opencorporates.com/companies/us_de/5072121) - +Amplitude, Inc. is a product analytics and data analysis company. It serves over 26,000 companies globally. It is headquartered in San Francisco, CA, and has approximately 200-501 employees. [See also: OpenCorporates](https://opencorporates.com/companies/us_de/5072121) + Amplitude's clients include Microsoft, PayPal, Capital One, Adidas, Patreon, Instacart, Calm, Change.org, HubSpot, DropBox, Autodesk, DoorDash, Yik Yak, Nokia, and many others. ## Ownership -Amplitude is a private company founded in 2012 by Spencer Skates, Curtis Liu, and Jeffrey Wang. Investors include Benchmark, Battery Ventures, Institutional Venture Partners, and Sequoia Capital. +Amplitude is a private company founded in 2012 by Spencer Skates, Curtis Liu, and Jeffrey Wang. Investors include Benchmark, Battery Ventures, Institutional Venture Partners, and Sequoia Capital. ## [Exodus Detection Rules](https://exodus-privacy.eu.org) @@ -29,11 +33,11 @@ Amplitude is a private company founded in 2012 by Spencer Skates, Curtis Liu, an * Amplitude's privacy policy does not apply to end users, only website users and its clients. -* End Users do not have opt-out rights. Amplitude states that it functions as a data processor, and the "collection of Customer End User Data through Customer Applications is governed by our Customers’ privacy policies." +* End Users do not have opt-out rights. Amplitude states that it functions as a data processor, and the "collection of Customer End User Data through Customer Applications is governed by our Customers’ privacy policies." * Users who would like to access or delete their data would contact Amplitude's clients directly. No list is provided. -* Devices are tracked using a vendor-specific identifier ("IDFV"). For more information, see how it [tracks unique users.](https://amplitude.zendesk.com/hc/en-us/articles/115003135607-Tracking-Unique-Users) +* Devices are tracked using a vendor-specific identifier ("IDFV"). For more information, see how it [tracks unique users.](https://amplitude.zendesk.com/hc/en-us/articles/115003135607-Tracking-Unique-Users) ## Related Links diff --git a/trackers/AppNexus.md b/trackers/AppNexus.md index f663dd6..ba04778 100644 --- a/trackers/AppNexus.md +++ b/trackers/AppNexus.md @@ -1,4 +1,8 @@ -# AppNexus +# Tracker Name +AppNexus + +# In εxodus? +Yes ## Primary Location United States (New York City) [Bloomberg, 01](https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=48973441) @@ -13,7 +17,8 @@ AppNexus offers services for auction-based and directly negotiated media campaig AppNexus ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `adnxs\.com` +* Code detection rule: `com.appnexus.opensdk.` +* Network detection rule: `adnxs\.com` ## Documentation [https://wiki.appnexus.com/display/sdk/Integrate+the+SDK](https://wiki.appnexus.com/display/sdk/Integrate+the+SDK) @@ -49,13 +54,13 @@ _Opt-Out:_ In browsers, AppNexus offers an opt-out web browser cookie to opt out _Data Retention:_ AppNexus retains data according to "industry standards". "Platform Data is stored using generally accepted security standards. It is usually aggregated or deleted within 30-60 days, but may be retained in the Platform for up to 18 months from the date of collection before aggregation or deletion. Aggregated data is used for reporting and analysis, and may be stored in the Platform for up to 2 additional years. When clients remove their data from the Platform, their storage and retention of data is governed by their own privacy policies and applicable laws, rules, or regulations." -_Regulation:_ AppNexus supports industry self-regulation, and is "a member in good standing of the Network Advertising Initiative (NAI), and adheres to the NAI Code of Conduct for Web and Mobile" [AppNexus, 04](https://www.appnexus.com/en/company/platform-privacy-policy#choices). +_Regulation:_ AppNexus supports industry self-regulation, and is "a member in good standing of the Network Advertising Initiative (NAI), and adheres to the NAI Code of Conduct for Web and Mobile" [AppNexus, 04](https://www.appnexus.com/en/company/platform-privacy-policy#choices). ## Relationships _Clients:_ Affiperf / Air France / Hearst / MEDIA.figaro / The Guardian / Wayfair [AppNexus, 03](https://www.appnexus.com/en) / Underdog Media / Liftoff / Advance Digital / USA Today / Xaxis / Accuen / Bloomberg / Defy Media / Dow Jones / Spectrum Platform Company / District M / BannerConnect / Hitch Digital / ESPN / Fox News / Saavn [AppNexus, 05](https://www.appnexus.com/en/customer-stories) ## Details -_History:_ AppNexus is "Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick" [PR Newswire, 01](https://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html). AppNexus claims to be "The world's largest independent digital marketplace" [AppsNexus, 01](https://www.appnexus.com/en/publishers). +_History:_ AppNexus is "Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick" [PR Newswire, 01](https://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html). AppNexus claims to be "The world's largest independent digital marketplace" [AppsNexus, 01](https://www.appnexus.com/en/publishers). _Collection Methods:_ "The Platform uses cookies, beacons, tags, mobile SDKs, and in some cases non-cookie technologies, to collect Platform Data associated with particular web browsers or devices" [AppNexus, 04](https://www.appnexus.com/en/company/platform-privacy-policy#choices). diff --git a/trackers/Appodeal.md b/trackers/Appodeal.md index c17a2e8..5604fcc 100644 --- a/trackers/Appodeal.md +++ b/trackers/Appodeal.md @@ -1,6 +1,9 @@ # Tracker Name Appodeal +# In εxodus? +Yes + ## Website https://www.appodeal.com/ diff --git a/trackers/AppsFlyer.md b/trackers/AppsFlyer.md index 306b9e8..f16a53b 100644 --- a/trackers/AppsFlyer.md +++ b/trackers/AppsFlyer.md @@ -1,4 +1,8 @@ -# AppsFlyer +# Tracker Name +AppsFlyer + +# In εxodus? +Yes ## Primary Location Israel (Herzliya) @@ -13,13 +17,14 @@ A mobile & attribution analytics platform that aims to help marketers make bette AppsFlyer ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `appsflyer\.com` +* Network signature: `appsflyer\.com` +* Code signature: `com.appsflyer.` ## Documentation [https://support.appsflyer.com/hc/en-us/articles/207032126-AppsFlyer-SDK-Integration-Android](https://support.appsflyer.com/hc/en-us/articles/207032126-AppsFlyer-SDK-Integration-Android) ## Products and Services -AppsFlyer provides the following services: +AppsFlyer provides the following services: * Fraud prevention, malware protection [AppsFlyer, 04](https://www.appsflyer.com/product/protect360) * Identity attribution services. AppsFlyer fingerprints devices by their IDs and tracks across datasets (to solve the problem of fragmentation across devices). This works with all Windows 10 devices (including mobile), Android, and iOS [AppsFlyer, 03](https://www.appsflyer.com/product/mobile-attribution-for-user-acquisition). @@ -41,7 +46,7 @@ _Investors include:_ Goldman Sachs / Deutsche Telekom / Qumra Capital / Magma Ve _Partners:_ Google [Google, 01](https://adwords.googleblog.com/2015/05/new-media-partnerships-and-ad-solutions.html); [TechCrunch, 02](https://techcrunch.com/2015/05/28/google-expands-its-app-promotion-business-with-universal-app-campaigns-and-new-media-partnerships) / Snap / Tencent / HBO / Playtika / Waze / Alibaba / Kayak / Activision [VentureBeat, 01](https://venturebeat.com/2017/05/25/appsflyer-helps-mobile-advertisers-beat-back-ad-fraud-via-machine-learning) / Facebook / Twitter / Accuweather / AdlQuity/Flipkart / Bing Search / Pandora / Opera Software / Ad4Screen / Cooladata / Fiksu / EveryAds / Nanigans / Fyber / HeyZap / Tapjoy / Adroll / Flurry / GameAnalytics / Jampp / Inmobi / Appnexus / Vserv / AppLovin / Vungle / URX / Mobvista / Inneractive / Aarki / Bidalgo / Avazu / Taptica / NativeX / AirPush / Amobee / PlayHaven / Mobilecore / Accesstrade / ADS / ADSNative / Ad County Media / AccordantMedia / Ad2games / Ad2iction / Abakus / APUS / ADyes / Accruo / AID / Aarki / Ad4Game / APPROUND MOBILE / AML / APPSILON / ART DMP / ActionAds / APPAniac / ADvantage / AdBuddiz / ADRW / ADXMI Exchange / ADSAXIS / APPAVE / AVH digital / Actionpay / Ad2Click / ART Ad Platform / ASB / Ad2c / ADPRESSO / Ad@m (kakao) / ADZ JUNCTION MEDIA / ADVERTISE.RU / Ad County / AWIN / Adbird / AdCorsa / Adamas / Adbert / AdReady / Adbrain / Adacts / AdChakra / AdCare / Adattract / AdTiming / AdWyze / AdTen / Adboosters / Adara / AdDeals / Adblender / AdView / AdTiger / AdFit / AdTriba / AdPacker / and many more. For a longer list, see [AppsFlyer, 03](https://www.appsflyer.com/partners) ## Details -### Financial details & history +### Financial details & history AppsFlyer received early seed funding from Microsoft Accelerator and Magma Venture Partners [CrunchBase, 01](https://www.crunchbase.com/funding_round/appsflyer-seed--4b06b119). As of November 2017, AppsFlyer's website lists $84M raised from Top VC's, $6B+ annual mobile ad spend measured, 3k+ mobile tech partners, and 13 global offices (and growing) [AppsFlyer, 02](https://www.appsflyer.com/we-are-appsflyer). ### Scope diff --git a/trackers/Auditude.md b/trackers/Auditude.md index 9bee0d9..dd411ef 100644 --- a/trackers/Auditude.md +++ b/trackers/Auditude.md @@ -2,7 +2,7 @@ Auditude # In εxodus? -No +Yes ## Website https://www.adobe.com/privacy/policies/auditude.html @@ -27,7 +27,7 @@ Advertising, Location, Identity, Tracking `xxx` ## Additional links -http://ad.auditude.com/adserver/e?type=playererror , theplatform.com +http://ad.auditude.com/adserver/e?type=playererror , theplatform.com ## Notes -Legacy, superceded by Adobe Primetime \ No newline at end of file +Legacy, superceded by Adobe Primetime diff --git a/trackers/BlueConic.md b/trackers/BlueConic.md index 9854d26..4ab204c 100644 --- a/trackers/BlueConic.md +++ b/trackers/BlueConic.md @@ -1,4 +1,8 @@ -# BlueConic +# Tracker Name +BlueConic + +# In εxodus? +Yes ## About @@ -12,7 +16,7 @@ BlueConic was founded by Bart Heilbron and Martjin van Berkum in 2010. [Source: ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* Code detection rule: com.blueconic +* Code detection rule: `com.blueconic` * Network detection rule: NC ## What it does diff --git a/trackers/Braze (Appboy).md b/trackers/Braze (Appboy).md index 4fe5b86..b35e5cf 100644 --- a/trackers/Braze (Appboy).md +++ b/trackers/Braze (Appboy).md @@ -1,4 +1,8 @@ -# Appboy (Braze) +# Tracker Name +Appboy (Braze) + +# In εxodus? +Yes ## Primary Location United States (New York City) [Crunchbase, 01](https://www.crunchbase.com/organization/braze) @@ -13,7 +17,8 @@ Braze is a mobile marketing company that offers CRM solutions and mobile marketi Braze ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `appboy\.com` +* Network signature: `appboy\.com` +* Code signature: `com.appboy` ## Documentation [https://www.braze.com/documentation/Android](https://www.braze.com/documentation/Android) @@ -56,7 +61,7 @@ ABC News / Citi / GAP / Axel Springer / Dominos / Delivery Hero / Hearst / KFC / _Financial details:_ Braze was founded in 2011 and has raised over $95 million from funders. Braze changed its name from Appboy in 2017 [Crunchbase, 01](https://www.crunchbase.com/organization/braze). ### Methods -* Targeted advertisments [Braze, 01](https://www.braze.com) +* Targeted advertisments [Braze, 01](https://www.braze.com) * Location-based targeting [Braze, 07](https://www.braze.com/product/integrations) * Real-world location targeting (including real-time targeting) [Braze, 02](https://www.braze.com/product/cross-channel-personalization) [Braze, 03](https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study); [Braze, 07](https://www.braze.com/product/integrations); [Braze, 08](https://www.braze.com/academy/User_Targeting); [Braze, 09](https://www.braze.com/blog/appboy-location-targeting-tool); [Braze, 10](http://www.prweb.com/releases/2013/10/prweb11275487.htm) * Targeted advertising based on consumer actions [Braze, 02](https://www.braze.com/product/cross-channel-personalization) @@ -69,7 +74,7 @@ _Financial details:_ Braze was founded in 2011 and has raised over $95 million f ## References * _Braze, 01._ [https://www.braze.com](https://www.braze.com) * _Braze, 02._ [https://www.braze.com/product/cross-channel-personalization](https://www.braze.com/product/cross-channel-personalization) -* _Braze, 03._ [https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study](https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study) +* _Braze, 03._ [https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study](https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study) [Braze, 04._ [https://www.braze.com/customers/postmates](https://www.braze.com/customers/postmates) * _Braze, 05._ [https://www.braze.com/product/lifecycle-engagement-orchestration](https://www.braze.com/product/lifecycle-engagement-orchestration) * _Braze, 06._ [https://www.braze.com/product/optimization-ai](https://www.braze.com/product/optimization-ai) diff --git a/trackers/Brightcove.md b/trackers/Brightcove.md index a5581da..fb257a0 100644 --- a/trackers/Brightcove.md +++ b/trackers/Brightcove.md @@ -1,6 +1,9 @@ # Tracker Name Brightcove +# In εxodus? +Yes + ## Website https://www.brightcove.com diff --git a/trackers/Cuebiq.md b/trackers/Cuebiq.md index b8f4ae1..d7907b1 100644 --- a/trackers/Cuebiq.md +++ b/trackers/Cuebiq.md @@ -1,4 +1,8 @@ -# Cuebiq +# Tracker Name +Cuebiq + +# In εxodus? +Yes ## About @@ -12,8 +16,8 @@ Its trusted partners include: Clear Channel, Oracle, Google, Facebook, Ubimo, an ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* Code detection rule: com.cuebiq.cuebiqsdk.model.Collector|com.cuebiq.cuebiqsdk.receiver.CoverageReceiver -* Network detection rule: cuebiq\.com +* Code detection rule: `com.cuebiq.cuebiqsdk.model.Collector|com.cuebiq.cuebiqsdk.receiver.CoverageReceiver` +* Network detection rule: `cuebiq\.com` ## What it does @@ -28,7 +32,7 @@ Its trusted partners include: Clear Channel, Oracle, Google, Facebook, Ubimo, an * Cuebiq uses a blockchain platform it developed to encrypt and anonymize the personally identifiable information it collects. This is advantageous because (1) it more seamlessly complies with GDPR and (2) enables its partners to efficiently access its ledgers. -* Cuebiq's policy openly states it ignores DNR (Do Not Track) requests in web browsers. +* Cuebiq's policy openly states it ignores DNR (Do Not Track) requests in web browsers. * Cuebiq's policy states that it shares information with third parties such as "advertising agency trading desks, proximity solution providers, [and] advertising technology providers" in addition to "other companies and organizations... for instance (without limitation) for scientific, medical, civic, meteorological, automotive, and market-related research." diff --git a/trackers/Demdex (Adobe).md b/trackers/Demdex (Adobe).md index 3425b1e..e71f778 100644 --- a/trackers/Demdex (Adobe).md +++ b/trackers/Demdex (Adobe).md @@ -1,4 +1,8 @@ -# Demdex (Adobe) +# Tracker Name +Demdex (Adobe) + +# In εxodus? +Yes ## Primary Location United States @@ -13,7 +17,8 @@ Demdex offers audience management solutions for parts of Adobe's advertising eco Adobe Systems Incorporated ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `demdex\.net` +* Network signature: `demdex\.net` +* Code signature: `com.adobe.mobile.Analytics` ## Documentation [https://marketing.adobe.com/developer/get-started/mobile/c-measuring-mobile-applications](https://marketing.adobe.com/developer/get-started/mobile/c-measuring-mobile-applications) @@ -21,9 +26,9 @@ Adobe Systems Incorporated ## Products and Services Adobe's Audience Manager service was build on top of the Demdex data bank product they acquired in 2011 [Analytics Demystified, 01](http://analyticsdemystified.com/adobe-analytics/adobes-new-marketing-cloud-visitor-id-how-does-it-work). Some services include: -* _Segmenting:_ "Build, test, and activate...audiences...based on a set of traits". "Divide millions of records into trait-specific categories" like "moms of grade school kids". Find new prospects with "look-alike modeling"; "pinpoint your most frequent users, as well as how recently they've interacted with your marketing." +* _Segmenting:_ "Build, test, and activate...audiences...based on a set of traits". "Divide millions of records into trait-specific categories" like "moms of grade school kids". Find new prospects with "look-alike modeling"; "pinpoint your most frequent users, as well as how recently they've interacted with your marketing." * _Cross-device identification:_ Use the "profiling feature" in Audience Manager "to tie one profile to multiple devices" and "discover if users are sharing a device, for instance, within a household". Target customers "after they may logged off your site or app." -* _Reports:_ Generate reports like Optimal Frequency reports, Advertiser Performance Reports to gain insight about user interactions like impressions, clicks, and conversions +* _Reports:_ Generate reports like Optimal Frequency reports, Advertiser Performance Reports to gain insight about user interactions like impressions, clicks, and conversions * _Predictive analytics:_ Performs predictive analytics * Organize your own first party data and augment it with second or third party data with the Audience Marketplace feature * Price your data for sale and partners [Adobe, 19](https://www.adobe.com/data-analytics-cloud/audience-manager.html) @@ -139,7 +144,7 @@ Adobe's platform support "includes Apple App Store, Google Play, Amazon Appstore * _Adobe, 23_. [https://blogs.adobe.com/digitalmarketing/mobile/10-things-you-need-to-know-about-adobes-mobile-marketing](https://blogs.adobe.com/digitalmarketing/mobile/10-things-you-need-to-know-about-adobes-mobile-marketing) * _Adobe, 24_. [http://www.adobe.com/experience-cloud/service-support/partners.html](http://www.adobe.com/experience-cloud/service-support/partners.html) * _Analytics Demystified, 01_. [http://analyticsdemystified.com/adobe-analytics/adobes-new-marketing-cloud-visitor-id-how-does-it-work](http://analyticsdemystified.com/adobe-analytics/adobes-new-marketing-cloud-visitor-id-how-does-it-work) -* _Crunchbase, 01_. [https://www.crunchbase.com/organization/demdex](https://www.crunchbase.com/organization/demdex) +* _Crunchbase, 01_. [https://www.crunchbase.com/organization/demdex](https://www.crunchbase.com/organization/demdex) * _Forbes, 01_. [https://www.forbes.com/sites/roberthof/2013/11/07/adobe-takes-its-marketing-cloud-services-mobile](https://www.forbes.com/sites/roberthof/2013/11/07/adobe-takes-its-marketing-cloud-services-mobile) * _MarketWatch, 01_. [https://www.marketwatch.com/story/adobe-launches-mobile-services-for-adobe-marketing-cloud-2013-11-07](https://www.marketwatch.com/story/adobe-launches-mobile-services-for-adobe-marketing-cloud-2013-11-07) * _PCWorld, 01_. [https://www.pcworld.com/article/2061880/adobe-adds-geolocation-targeting-to-marketing-cloud.html](https://www.pcworld.com/article/2061880/adobe-adds-geolocation-targeting-to-marketing-cloud.html) @@ -148,7 +153,7 @@ Adobe's platform support "includes Apple App Store, Google Play, Amazon Appstore ## External links * _Wikipedia (Adobe Marketing Cloud_: [https://en.wikipedia.org/wiki/Adobe_Marketing_Cloud](https://en.wikipedia.org/wiki/Adobe_Marketing_Cloud) * _Adobe Audience Manager_: [https://www.adobe.com/data-analytics-cloud/audience-manager.html](https://www.adobe.com/data-analytics-cloud/audience-manager.html) -* _Adobe Marketing Cloud_: [http://www.adobe.com/marketing-cloud.html](http://www.adobe.com/marketing-cloud.html) +* _Adobe Marketing Cloud_: [http://www.adobe.com/marketing-cloud.html](http://www.adobe.com/marketing-cloud.html) # Questions or concerns about this document? Please contact Privacy Lab: https://privacylab.yale.edu/directory diff --git a/trackers/DoubleClick (Google).md b/trackers/DoubleClick (Google).md index 149f9f6..024de3d 100644 --- a/trackers/DoubleClick (Google).md +++ b/trackers/DoubleClick (Google).md @@ -1,4 +1,8 @@ -# DoubleClick +# Tracker Name +Google DoubleClick + +# In εxodus? +Yes ## Primary Location United States (New York City) [Crunchbase, 01](https://www.crunchbase.com/organization/doubleclick) @@ -13,8 +17,8 @@ DoubleClick offers products and services to publishers and advertisers. Publishe Google ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `mng-ads\.com` -* `doubleclick\.net` +* Network signature: `mng-ads\.com|doubleclick\.net|doubleclick\.com|2mdn\.net|dmtry\.com` +* Code signature: `com.google.android.gms.ads.doubleclick` ## Documentation [https://developers.google.com/doubleclick-publishers/docs/start](https://developers.google.com/doubleclick-publishers/docs/start) @@ -80,7 +84,7 @@ DoubleClick was founded in 1995 [Crunchbase, 01](https://www.crunchbase.com/orga * _ProPublica, 01._ https://www.propublica.org/article/google-has-quietly-dropped-ban-on-personally-identifiable-web-tracking * _Search Engine Land, 01._ https://searchengineland.com/google-attribution-search-marketers-need-know-275751 * _TechCrunch, 01._ https://techcrunch.com/2017/05/23/google-attribution-is-a-free-and-easy-way-to-evaluate-marketing-efforts -* _TechCrunch, 02._ https://techcrunch.com/2017/05/23/google-is-now-using-deep-learning-to-measure-store-visits +* _TechCrunch, 02._ https://techcrunch.com/2017/05/23/google-is-now-using-deep-learning-to-measure-store-visits ## External links * _Crunchbase (DoubleClick):_ [https://www.crunchbase.com/organization/doubleclick](https://www.crunchbase.com/organization/doubleclick) diff --git a/trackers/Dov-e.md b/trackers/Dov-e.md index e2c6d10..1209fb3 100644 --- a/trackers/Dov-e.md +++ b/trackers/Dov-e.md @@ -1,6 +1,9 @@ # Tracker Name Dov-E +# In εxodus? +Yes + ## Website https://www.dov-e.com/ @@ -26,4 +29,4 @@ Beacon, Advertising xxx ## Notes -Mobile payment methods, advertising cross-device triggers, reference hardware for vendors, browser, iOS \ No newline at end of file +Mobile payment methods, advertising cross-device triggers, reference hardware for vendors, browser, iOS diff --git a/trackers/Estimote.md b/trackers/Estimote.md index 595e951..532007c 100644 --- a/trackers/Estimote.md +++ b/trackers/Estimote.md @@ -1,4 +1,8 @@ -# Estimote +# Tracker Name +Estimote + +# In εxodus? +Yes ## About @@ -12,7 +16,7 @@ Estimote's founders are Jakub Krzych and Lukasz Kostka. [Source: website](https: ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* Code detection rule: com.estimote. +* Code detection rule: `com.estimote.` * Network detection rule: NC ## What it does diff --git a/trackers/Eulerian.md b/trackers/Eulerian.md index f16ef0c..08a8e55 100644 --- a/trackers/Eulerian.md +++ b/trackers/Eulerian.md @@ -1,4 +1,8 @@ -# Eulerian +# Tracker Name +Eulerian + +# In εxodus? +Yes ## About @@ -10,12 +14,12 @@ Guillaume Fougnies and Mathieu Jondet founded Eulerian Technologies in 2002. [S ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* Code detection rule: com.eulerian.android.sdk -* Network detection rule: eulerian\.com +* Code detection rule: `com.eulerian.android.sdk` +* Network detection rule: `eulerian\.com` ## What it does -* Behavioral Analytics +* Behavioral Analytics * Data Collection * Attribution Modeling diff --git a/trackers/Fidzup.md b/trackers/Fidzup.md index 4ccbf50..52fa9d8 100644 --- a/trackers/Fidzup.md +++ b/trackers/Fidzup.md @@ -1,4 +1,8 @@ -# Fidzup +# Tracker Name +Fidzup + +# In εxodus? +Yes ## Primary Location France (Paris) [Crunchbase, 01](https://www.crunchbase.com/organization/fidzup) @@ -13,7 +17,8 @@ Fidzup merges online and offline mobile marketing for retailers. Their services Fidzup ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `fidzup` +* Network signature: `fidzup` +* Code signature: `com.fidzup.` ## Documentation Fidzup SDK not listed, other code available at https://github.com/Fidzup @@ -21,7 +26,7 @@ Fidzup SDK not listed, other code available at https://github.com/Fidzup ## Products and Services Fidzup has two primary services: -1. Drive to store campaign +1. Drive to store campaign 2. Retargeting campaign Their service is designed to protect retailers for "showcasing" whereby consumers view products in retail stores and look for prices and promotions found elsewhere, especially online. "Thus," Fidzup states, "those consumers who move to a point of sale but do not buy represent a real 'blind spot' for the brand." @@ -64,14 +69,14 @@ _Data collection and identifiable information:_ Fidzup states it "collects data _Retention:_ Collected data "are stored anonymously on our servers for 12 months." -_Data Use:_ "Collected data allows: +_Data Use:_ "Collected data allows: 1. To enhance your experience while you visit point of sales equipped with our technologies. 2. To provide visitors’ in­store behavior reports to our customers. Those reports contain point of sales visit trends, made of aggregated data. No personal or individual information is included. 3. To personalize visitors mobile ads on smartphone applications they use. We use anonymous visit data to provide a personalized experience on our partners smartphone applications. For example: after visiting a shop you could see a personalized banner for this particular shop instead of a generic one." -_Opt-out:_ Fidzup states, "The simplest way to prevent data collection from your Wifi is to disable your Wifi connection near places that use it. +_Opt-out:_ Fidzup states, "The simplest way to prevent data collection from your Wifi is to disable your Wifi connection near places that use it. We also provide a way to delete all data regarding your smartphone with our opt-out form" [Fidzup, 04](https://www.fidzup.com/en/privacy). @@ -83,7 +88,7 @@ _Brands and retailers:_ Gemo / Timberland / Buffalo Grill / Grand Optical / Opel _Supporters:_ Mobile Marketing Association France / Electronic Business Group / IAB France / Picom / La Nuit Des Rois [Fidzup, 01](https://www.fidzup.com/en) ## Details -_Financial details: "Fidzup was founded in 2011 by two entrepreneurs sharing the same idea: to give a lift to traditional business through technological innovation" [Fidzup, 02](https://www.fidzup.com/en/team). They raised $3,7 million with venture capitalists CapHorn Invest and Turenne Capital as well as existing investors CapDecisif Management via the FRCI (Fonds Régional Co-investissement de la Région Ile de France) and Petit Poucet Participation, the press reported in November 2016 [BusinessWire, 01](http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7); [Tech.eu, 01](http://tech.eu/brief/fidzup-raises-investment). +_Financial details: "Fidzup was founded in 2011 by two entrepreneurs sharing the same idea: to give a lift to traditional business through technological innovation" [Fidzup, 02](https://www.fidzup.com/en/team). They raised $3,7 million with venture capitalists CapHorn Invest and Turenne Capital as well as existing investors CapDecisif Management via the FRCI (Fonds Régional Co-investissement de la Région Ile de France) and Petit Poucet Participation, the press reported in November 2016 [BusinessWire, 01](http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7); [Tech.eu, 01](http://tech.eu/brief/fidzup-raises-investment). For Product pricing (from old website), see [Fidzup v2, 04](https://web.archive.org/web/20171015030915/http://v2.fidzup.com/en//nos-offres). @@ -97,10 +102,10 @@ Specifically, where Criteo is interested in the behavior of Internet users on e- _Devices:_ Mobile (Android, Apple) / Fidbox -_Slogans:_ +_Slogans:_ * "Online Offline: Performance mobile marketing for retailers" [Fidzup, 01](https://www.fidzup.com/en) -* "An innovative technology for interior presence detection" +* "An innovative technology for interior presence detection" * "A mailing platform for geolocalized interactive content" [Fidzup v2, 01](http://archive.is/kUZGK) ### Methods @@ -170,7 +175,7 @@ _Some of the data collected:_ ## References * _Ad-exchange.fr, 01._ http://ad-exchange.fr/fidzup-retargeting-unit-le-ciblage-publicitaire-sur-smartphone-et-le-monde-physique-14297._ http://ad-exchange.fr/fidzup-retargeting-unit-le-ciblage-publicitaire-sur-smartphone-et-le-monde-physique-14297 -* _Ad-exchange.fr, 02._ http://ad-exchange.fr/fidzup-veut-booster-ladoption-de-boitiers-du-type-beacon-dans-les-magasins-francais-27156._ http://ad-exchange.fr/fidzup-veut-booster-ladoption-de-boitiers-du-type-beacon-dans-les-magasins-francais-27156 +* _Ad-exchange.fr, 02._ http://ad-exchange.fr/fidzup-veut-booster-ladoption-de-boitiers-du-type-beacon-dans-les-magasins-francais-27156._ http://ad-exchange.fr/fidzup-veut-booster-ladoption-de-boitiers-du-type-beacon-dans-les-magasins-francais-27156 * _BusinessWire, 01._ http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7 * _Crunchbase, 01._ https://www.crunchbase.com/organization/fidzup [Fidzup, 01._ https://web.archive.org/web/20171124095315/https://www.fidzup.com/en @@ -178,7 +183,7 @@ _Some of the data collected:_ * _Fidzup, 03, .zip file._ https://web.archive.org/web/20171124095525/http://www.fidzup.com/fidzup-2015.zip * _Fidzup, 04._ https://web.archive.org/web/20171124095616/https://www.fidzup.com/en/privacy * _Fidzup v2, 01._ http://archive.is/kUZGK -* _Fidzup v2, 02._ https://web.archive.org/web/20171015025307/http://v2.fidzup.com/en//notre-solution +* _Fidzup v2, 02._ https://web.archive.org/web/20171015025307/http://v2.fidzup.com/en//notre-solution [Fidzup v2, 03._ https://web.archive.org/web/20171015030737/http://v2.fidzup.com/en//cas-dusage * _Fidzup v2, 04._ https://web.archive.org/web/20171015030915/http://v2.fidzup.com/en//nos-offres [L'Usine Digitale, 01._ https://www.usine-digitale.fr/editorial/les-100-du-digital-retail-fidzup-pour-geolocaliser-ses-clients-grace-a-leur-smartphone-et-des-ultrasons.N348982 diff --git a/trackers/Flurry (Yahoo).md b/trackers/Flurry (Yahoo).md index bc41166..1f7ce26 100644 --- a/trackers/Flurry (Yahoo).md +++ b/trackers/Flurry (Yahoo).md @@ -1,4 +1,8 @@ -# Flurry +# Tracker Name +Flurry + +# In εxodus? +Yes ## Primary Location United States @@ -13,7 +17,8 @@ Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry An Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) [Wikipedia, 01](https://en.wikipedia.org/wiki/Oath_Inc.); [Ars Technica, 01](https://arstechnica.com/information-technology/2017/06/oath-verizon-completes-4-5-billion-buy-of-yahoo-and-merges-it-with-aol) ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `flurry\.com` +* Network signature: `flurry\.com` +* Code signature: `com.flurry.` ## Products and Services Flurry Analytics: @@ -48,7 +53,7 @@ Yahoo offers opt-out options for third parties, including the recommendation to _Yahoo partners:_ Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) [Yahoo, 04](https://policies.yahoo.com/ie/en/yahoo/privacy/topics/thirdparties/index.htm) ## Details -_Financial Details:_ Flurry was founded in 2005. By December 2013, it had raised $62.5 million [TechCrunch, 01](https://techcrunch.com/2013/12/06/flurry-funding). On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million [TechCrunch, 02](https://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m). Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" [AdAge, 01](http://adage.com/article/digital/flurry-research-build-mobile-app-advertising-database/292287). +_Financial Details:_ Flurry was founded in 2005. By December 2013, it had raised $62.5 million [TechCrunch, 01](https://techcrunch.com/2013/12/06/flurry-funding). On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million [TechCrunch, 02](https://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m). Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" [AdAge, 01](http://adage.com/article/digital/flurry-research-build-mobile-app-advertising-database/292287). _Scope:_ By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" [TechCrunch, 01](https://techcrunch.com/2013/12/06/flurry-funding). diff --git a/trackers/Gimbal.md b/trackers/Gimbal.md index e56d9f4..e98fa64 100644 --- a/trackers/Gimbal.md +++ b/trackers/Gimbal.md @@ -2,7 +2,7 @@ Gimbal # In εxodus? -No +Yes ## Website https://gimbal.com/ @@ -16,7 +16,7 @@ Beacon, Location, Identity, Tracking, Advertising ## [Exodus Detection Rules](https://exodus-privacy.eu.org) * Network signature: `gimbal.com` -* Code signature: `com.gimbal` +* Code signature: `com.gimbal.android` ## Repositories * Maven: `https://mvnrepository.com/artifact/com.gimbal.android.v4/gimbal-sdk` @@ -30,4 +30,4 @@ Beacon, Location, Identity, Tracking, Advertising Analytics_Base_Url : https://analytics-server.gimbal.com/service/ ## Notes -SDK includes lib package com.qsl.faar "Place Bubble" and geofencing, is already in Etip \ No newline at end of file +SDK includes lib package com.qsl.faar "Place Bubble" and geofencing, is already in Etip diff --git a/trackers/HockeyApp (Microsoft).md b/trackers/HockeyApp (Microsoft).md index 8214dd1..8ff691a 100644 --- a/trackers/HockeyApp (Microsoft).md +++ b/trackers/HockeyApp (Microsoft).md @@ -1,4 +1,8 @@ -# HockeyApp (Bit Stadium GmbH, acquired by Microsoft) +# Tracker Name +HockeyApp (Bit Stadium GmbH, acquired by Microsoft) + +# In εxodus? +Yes ## Primary Location Microsoft: United States (Seattle) / Bit Stadium: Germany (Stuttgart) [Crunchbase, 01](https://www.crunchbase.com/organization/bit-stadium-gmbh) @@ -14,7 +18,8 @@ HockeyApp is utilized for crash reporting, app distribution, user feedback, and Bit Stadium is a subsidiary of Microsoft [Bloomberg, 01](https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=279701634) ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `hockeyapp\.net` +* Network signature: `hockeyapp\.net` +* Code signature: `net.hockeyapp.` ## Documentation [https://support.hockeyapp.net/kb/client-integration-android/hockeyapp-for-android-sdk](https://support.hockeyapp.net/kb/client-integration-android/hockeyapp-for-android-sdk) @@ -59,4 +64,3 @@ HockeyApp was launched in 2012. It was acquired by Microsoft in 2014 [Crunchbase # Questions or concerns about this document? Please contact Privacy Lab: https://privacylab.yale.edu/directory - diff --git a/trackers/InMobi.md b/trackers/InMobi.md index e5b12b9..154ca13 100644 --- a/trackers/InMobi.md +++ b/trackers/InMobi.md @@ -1,4 +1,8 @@ -# InMobi +# Tracker Name +InMobi + +# In εxodus? +Yes ## About @@ -31,7 +35,7 @@ InMobi was founded in Mumbai, India, as mKhoj, in 2007 by Naveen Tewari, Abhay S * InMobi's privacy policy states that it collects information about the "device type (e.g. smartphone, tablet, etc.),operating system (e.g. iOS, Android, Windows, Blackberry), network provider, mobile browser used (e.g. Safari, Internet Explorer etc.),platform, SDK version, timestamp, API key (identifier for application), application version, iOS Identifier for Advertising, iOS Identifier for Vendors, model, manufacture of device, OS version of device, session start/stop time, locale (specific location where a given language is spoken), time zone, network status such as WiFi, the geo-location of your device (using GPS or other geo-location data) and the Identifier for Advertising (IDFA) or the Google Advertising ID (AAID) etc" which it may infer from WiFi identifiers in the area. -* It also collects information regarding "(i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the site on which the ad appears); and (iv) certain information about post-click activity in relation to the ad including user interaction with such ad." It may also collect email addresses in a hashed format. +* It also collects information regarding "(i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the site on which the ad appears); and (iv) certain information about post-click activity in relation to the ad including user interaction with such ad." It may also collect email addresses in a hashed format. * This information is shared with "Publishers, Developers, Advertisers, Data Partners, Measurement Companies, InMobi Affiliates, and third parties such as advisors and law enforcement authorities." diff --git a/trackers/Inmarket.md b/trackers/Inmarket.md index a654e49..319cca2 100644 --- a/trackers/Inmarket.md +++ b/trackers/Inmarket.md @@ -2,7 +2,7 @@ Inmarket # In εxodus? -No +Yes ## Website https://inmarket.com/ @@ -26,7 +26,7 @@ Location, Beacon, Advertising `xxx` ## Additional links -http://data.altbeacon.org/android-distance.json +http://data.altbeacon.org/android-distance.json ## Notes -integration with Moat \ No newline at end of file +integration with Moat diff --git a/trackers/Instreamatic.md b/trackers/Instreamatic.md index a1e3200..a459412 100644 --- a/trackers/Instreamatic.md +++ b/trackers/Instreamatic.md @@ -2,7 +2,7 @@ Instreamatic # In εxodus? -No +Yes ## Website http://instreamatic.com/ diff --git a/trackers/Krux (SalesForce DMP).mkd b/trackers/Krux (SalesForce DMP).mkd index 5d2041d..d8106be 100644 --- a/trackers/Krux (SalesForce DMP).mkd +++ b/trackers/Krux (SalesForce DMP).mkd @@ -1,4 +1,8 @@ -# Krux (Salesforce DMP) +# Tracker Name +Krux (Salesforce DMP) + +# In εxodus? +Yes ## Primary Location United States (San Francisco) [Crunchbase, 01](https://www.crunchbase.com/organization/krux-digital) @@ -13,7 +17,8 @@ Salesforce DMP is a data management platform that manages data, identifies end u Salesforce ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `mparticle\.com` +* Network signature: `krxd\.net` +* Code signature: `com.krux.androidsdk` ## Documentation [https://konsole.zendesk.com/hc/en-us/articles/226031268-Android-SDK-Implementation-Guide](https://konsole.zendesk.com/hc/en-us/articles/226031268-Android-SDK-Implementation-Guide) @@ -56,7 +61,7 @@ _In Safari FAQ:_ "Is there any difference in the how 1st-party cookies and Hashe Yes, if the client is utilizing a first-party cookie and has multiple domains, a dedicated opt-out will need to be configured and maintained for each site. Alternatively, if hashed device management is employed a single opt-out link will be applicable for a given client. Can users opt-out of Hashed ID tracking? -Absolutely – unlike other providers of so-called Fingerprinting techniques, the Salesforce DMP actually can manage fingerprinting users through an opt-out. +Absolutely – unlike other providers of so-called Fingerprinting techniques, the Salesforce DMP actually can manage fingerprinting users through an opt-out. Does Fingerprinting adhere to PII rules? Yes, our hashed device management solution is fully compliant with PII protocols. @@ -121,11 +126,11 @@ _Philosophy and approach:_ "...when I am asked, what is the future of DMPs, I sa _Scope:_ "Every month, Salesforce DMP interacts with more than 3 billion browsers and devices, supports more than 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences." [Salesforce, 1](https://www.salesforce.com/blog/2017/05/krux-is-now-salesforce-dmp.html) -"The Salesforce Data Management Platform (DMP) allows publishers and marketers to collect and organize all of their consumer web data in one central "big-data" warehouse. Using Salesforce DMP, organizations can consolidate and reconcile their first-party "web-behavior" data that is generated by consumers as they engage with media and/or content with data from various third-party data providers like eXelate, DataLogix, Targus etc. Organizations can also integrate data from their user registration and subscription databases (hereon referred to as “first-party data”) into Salesforce DMP and join that data with web behavior and third-party data. +"The Salesforce Data Management Platform (DMP) allows publishers and marketers to collect and organize all of their consumer web data in one central "big-data" warehouse. Using Salesforce DMP, organizations can consolidate and reconcile their first-party "web-behavior" data that is generated by consumers as they engage with media and/or content with data from various third-party data providers like eXelate, DataLogix, Targus etc. Organizations can also integrate data from their user registration and subscription databases (hereon referred to as “first-party data”) into Salesforce DMP and join that data with web behavior and third-party data. User data stored in Salesforce DMP is keyed off a global Krux User ID. The Krux User ID is a third-party cookie and as such is specific to a browser (and corresponding device too). All data that is collected by Salesforce DMP from online environments is automatically keyed off the Krux User ID. -Salesforce DMP supports the ingestion of first-party data available in client systems like registration or subscription databases and other CRM systems. This data is keyed off the client’s first-party User ID. A User Matching process that maps the client first-party User ID to the corresponding Krux User ID for every applicable user facilitates the onboarding and ingestion of this data. +Salesforce DMP supports the ingestion of first-party data available in client systems like registration or subscription databases and other CRM systems. This data is keyed off the client’s first-party User ID. A User Matching process that maps the client first-party User ID to the corresponding Krux User ID for every applicable user facilitates the onboarding and ingestion of this data. After the user matching process has been setup clients can send first-party data corresponding to the matched users. Salesforce DMP has a strict data format for the first-party data outlined below." [Salesforce, 32](https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import) @@ -160,9 +165,9 @@ Looking at that same IP address at night, there is likely no activity, as everyo _Predicting with device composition:_ "Device Composition: Salesforce DMP uses predictive cookie matching to fill in the gaps where cookies may not be present, such as mobile apps, Safari browser, ad blocking software, etc. However, because Google is looking for active audience cookies, the two systems use different logic around device composition. If your segment includes a high volume of non-stable cookies (mobile/Safari/cookie-less devices), that can impact the match rate." [Salesforce, 37](https://konsole.zendesk.com/hc/en-us/articles/115010886887-DFP-FAQ) -"Each user creates multiple Krux User IDs (KUIDS) - cookies in browsers as well as IDFAs or AdIDs for mobile apps. Once our cross devices algorithm identifies that two of these KUIDs belong to the same person, we increase the count of "people" by one and select one of the KUIDs to be the "leading" KUID. We call this the one the "Uber ID". +"Each user creates multiple Krux User IDs (KUIDS) - cookies in browsers as well as IDFAs or AdIDs for mobile apps. Once our cross devices algorithm identifies that two of these KUIDs belong to the same person, we increase the count of "people" by one and select one of the KUIDs to be the "leading" KUID. We call this the one the "Uber ID". -There are some rules in place to determine which of the KUIDs is elected the Uber ID. This evaluation can change from day to day. If the Uber ID KUID is not active for a couple of days, it loses it's status as Uber ID. In this special case, the Uber ID is removed from the segment population list and shown accordingly as "deleted". +There are some rules in place to determine which of the KUIDs is elected the Uber ID. This evaluation can change from day to day. If the Uber ID KUID is not active for a couple of days, it loses it's status as Uber ID. In this special case, the Uber ID is removed from the segment population list and shown accordingly as "deleted". It is mainly Safari users to contribute to these Uber ID changes, as on Safari each page impression created a unique new KUID." [Salesforce, 54](https://konsole.zendesk.com/hc/en-us/articles/115006652948-Segment-Processing-FAQ) @@ -214,9 +219,9 @@ Used for Safari because Safari has 3rd party blocking [Salesforce, 16](https://k **User matching** _For a great guide on user matching, see:_ [Salesforce, 32](https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import) -Salesforce and 3rd parties each use their own IDs, and match users by firing the _other_ party's pixel when their own pixel fires on a site. Match rate is the percentage of users of party A known by party B. SF DMP match rates exclude Safari and app IDs. Increased match rates create greater scale, and "Greater audience scale creates more options for managing and optimizing campaign tactics such as segmentation, personalized messaging, frequency, omni channel journey, etc." Because of 3rd party blocking, **Safari users can typicaly not be matched to partners at all.** +Salesforce and 3rd parties each use their own IDs, and match users by firing the _other_ party's pixel when their own pixel fires on a site. Match rate is the percentage of users of party A known by party B. SF DMP match rates exclude Safari and app IDs. Increased match rates create greater scale, and "Greater audience scale creates more options for managing and optimizing campaign tactics such as segmentation, personalized messaging, frequency, omni channel journey, etc." Because of 3rd party blocking, **Safari users can typicaly not be matched to partners at all.** -"By default, we run user match pixels on client’s websites through the Control Tag for all partners a client is working with. We fire it on all pages with a frequency cap of 3 times over a 24-hour period for a given user. This will ensure return users are matched, but will not overwhelm client’s sites with unnecessary tag fires. We set the tag to fire "immediately" to make sure users are matched before leaving the page. +"By default, we run user match pixels on client’s websites through the Control Tag for all partners a client is working with. We fire it on all pages with a frequency cap of 3 times over a 24-hour period for a given user. This will ensure return users are matched, but will not overwhelm client’s sites with unnecessary tag fires. We set the tag to fire "immediately" to make sure users are matched before leaving the page. It will take up to 30 days for the match rate to reach its peak after a new user match pixel has been activated. @@ -258,8 +263,8 @@ Cumulative population is the population we expect to see in DSP after all the pr **Content Engagement Reports** Reports allow site metrics like: -* pageviews and unique visits for both segments and unique users; -* Loyalty report cards (" records the number of return visits per unique over a selected time period"; will "Monitor website engagement over time"; and "Highlights your total users (unique devices) per site, as well as return users to that site and the percentage of your total uniques that those return users represent"); +* pageviews and unique visits for both segments and unique users; +* Loyalty report cards (" records the number of return visits per unique over a selected time period"; will "Monitor website engagement over time"; and "Highlights your total users (unique devices) per site, as well as return users to that site and the percentage of your total uniques that those return users represent"); * Social Activity reports ("describes all social sharing you have enabled through direct integration* with Facebook or Twitter"; allows you to "Build social influencer segments. These segments can be used to target users who are likely to share on social media: Capture Facebook Shares, Facebook Likes, Facebook Unlikes and Twitter Tweets"; with features like "Flexible date ranges" and "See the URLs of the top Facebook Likes and Twitter tweets; click-through to the original content". (NOTE: " third-party implementations, such as AddThis or ShareThis are not included.") * Search keywords report: "gives a list and population of referral keywords associated with inbound web traffic from top search engines including Google, Bing, and Yahoo" so you can "Build segments around search keywords; Identify valuable words to use for search campaigns to increase traffic to your site. This can help to identify good keywords for paid search campaigns; Capture site search terms and link them to your site as a data source". This "Lists the source, keyword, and population of referrals over the last thirty days, and is filterable by site and section" and "Site results are processed weekly, and all recorded keywords are available in the Segment Builder [Salesforce, 38](https://konsole.zendesk.com/hc/en-us/articles/115010860288-Content-Engagement-Report-FAQ) @@ -367,4 +372,3 @@ Devices; People are only displayed in the Segment dashboard." Safari users are n # Questions or concerns about this document? Please contact Privacy Lab: https://privacylab.yale.edu/directory - diff --git a/trackers/Leanplum.md b/trackers/Leanplum.md index 332191e..30ee662 100644 --- a/trackers/Leanplum.md +++ b/trackers/Leanplum.md @@ -1,4 +1,8 @@ -# Leanplum +# Tracker Name +Leanplum + +# In εxodus? +Yes ## Primary Location United States (San Francisco) @@ -13,7 +17,8 @@ Leanplum offers a mobile marketing platform with solutions for mobile messaging, Leanplum ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `leanplum\.com` +* Network signature: `leanplum\.com` +* Code signature: `com.leanplum.` ## Documentation [https://www.leanplum.com/docs/android](https://www.leanplum.com/docs/android) diff --git a/trackers/Localytics.md b/trackers/Localytics.md index 4fd5aef..9d4406e 100644 --- a/trackers/Localytics.md +++ b/trackers/Localytics.md @@ -1,4 +1,8 @@ -# Localytics +# Tracker Name +Localytics + +# In εxodus? +Yes ## Primary Location United States (Boston) [Localytics, 01](https://www.localytics.com/company/about) @@ -13,7 +17,8 @@ Localytics offers an analytics and marketing platform for targeted and personali Self-owned ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `localytics\.com` +* Network signature: `localytics\.com` +* Code signature: `com.localytics.android.` ## Documentation [https://docs.localytics.com/dev/android.html#android](https://docs.localytics.com/dev/android.html#android) @@ -30,12 +35,12 @@ Localytics leverages the same tracking platform in iOS and Android. ## Privacy Policy -_Personally identifiable information collection (via Services):_ Localytics requests that its Customers not provide to it PII about their End Users. However, Localytics states that End Users should be aware Customers may request PII for their own use for their mobile apps. To the extent that Localytics does receive PII from Customers, it pledges to maintain the confidentiality of the PII. Localytics does obtain information from website log files, and maintains the right to combine automatically collected log data with other information they have about you. +_Personally identifiable information collection (via Services):_ Localytics requests that its Customers not provide to it PII about their End Users. However, Localytics states that End Users should be aware Customers may request PII for their own use for their mobile apps. To the extent that Localytics does receive PII from Customers, it pledges to maintain the confidentiality of the PII. Localytics does obtain information from website log files, and maintains the right to combine automatically collected log data with other information they have about you. _Information sharing:_ Localytics "does not rent, sell or share PII, including your Personal Information, with any third parties" expect with your express consent, or in the event of "a merger, acquisition, or sale of all or a portion of its assets", at which case you will be prominently notified "of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information" [Localytics, 07](https://www.localytics.com/privacy-policy) ## Relationships -_Customers:_ Comcast / A&E / OLA / Runkeeper / Microsoft / CVS Pharmacy / The New York Times / Avis / Salesforce Marketing Cloud / Amazon / Wendy's / Zipcar [Localytics, 02](https://www.localytics.com) / Oracle Marketing Cloud / Adobe Marketing Cloud / Facebook Marketing Partners / Twitter +_Customers:_ Comcast / A&E / OLA / Runkeeper / Microsoft / CVS Pharmacy / The New York Times / Avis / Salesforce Marketing Cloud / Amazon / Wendy's / Zipcar [Localytics, 02](https://www.localytics.com) / Oracle Marketing Cloud / Adobe Marketing Cloud / Facebook Marketing Partners / Twitter _Alliance partners:_ Bitbang / Cainkade / Cube Loco / Epicfy / Exicon / Jackrabbit / Jargon / Kapitec Software / Keystone Solutions / Mobiquity / NorthBay / Northout / Pollfish / Rocket Insights / Scholarly iQ / Scientific Computers Ltd. / Semba Mobile / Social Fulcrum / Somo / SP2 Serviços Empresariais Ltda / Stratigent / Vendus Labs Inc. diff --git a/trackers/Millenial Media.md b/trackers/Millenial Media.md index 250a5bc..703afb6 100644 --- a/trackers/Millenial Media.md +++ b/trackers/Millenial Media.md @@ -1,8 +1,12 @@ -# Millenial Media +# Tracker Name +Millennial Media + +# In εxodus? +Yes ## About -Millenial Media was founded in 2006 and publicly acquired by AOL in 2015. Oath Inc., a Verizon subsidiary, acquired AOL in 2017. +Millennial Media was founded in 2006 and publicly acquired by AOL in 2015. Oath Inc., a Verizon subsidiary, acquired AOL in 2017. ## Ownership diff --git a/trackers/MixPanel.md b/trackers/MixPanel.md index 4f654ed..d7f2c16 100644 --- a/trackers/MixPanel.md +++ b/trackers/MixPanel.md @@ -1,4 +1,8 @@ -# MixPanel +# Tracker Name +MixPanel + +# In εxodus? +Yes ## About diff --git a/trackers/MoPub.md b/trackers/MoPub.md index d675e04..f58be8a 100644 --- a/trackers/MoPub.md +++ b/trackers/MoPub.md @@ -1,4 +1,8 @@ -# MoPub (Twitter) +# Tracker Name +MoPub (Twitter) + +# In εxodus? +Yes ## Primary location United States @@ -13,7 +17,8 @@ MoPub offers services aimed th help publishers acquire and serve advertisements Twitter ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `mopub\.com` +* Network signature: `mopub\.com` +* Code signature: `com.mopub.mobileads.` ## Documentation [https://www.mopub.com/resources/docs/android-sdk-integration](https://www.mopub.com/resources/docs/android-sdk-integration) @@ -53,9 +58,9 @@ _Information Use on End Users:_ This includes for the following purposes: * Geo-Targeting * Providing and Improving MoPub Services -_PII:_ "MoPub will not combine the non-personally identifiable information collected to provide the MoPub Services with your personally-identifying information without your express consent." +_PII:_ "MoPub will not combine the non-personally identifiable information collected to provide the MoPub Services with your personally-identifying information without your express consent." -_Information sharing:_ +_Information sharing:_ * With advertiser customers: for the purposes of the ad bidding process. * Aggregated and non-PII data: "We share aggregate or non-personally identifiable information about the use of our Services with MoPub Customers. For example, we provide advertisers reports showing how many users viewed or clicked on their ads. We also provide publishers reports about the types of ads served to their apps." diff --git a/trackers/Nexage (AOL).md b/trackers/Nexage (AOL).md index 0d1ad82..22bb6c0 100644 --- a/trackers/Nexage (AOL).md +++ b/trackers/Nexage (AOL).md @@ -1,4 +1,8 @@ -# Nexage (Millenial Media, part of ONE by AOL) +# Tracker Name +Nexage (Millenial Media, part of ONE by AOL) + +# In εxodus? +Yes ## Primary Location United States (Boston) [Crunchbase, 01](https://www.crunchbase.com/organization/nexage) @@ -13,7 +17,8 @@ Nexage "offers a mobile advertising platform that provides private and public ex Millenial Media, which became part of ONE by AOL; the AOL company name has changed to Oath, which is a subsidiary of Verizon Communications [AOL, 01](http://privacy.aol.com) ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `nexage\.com` +* Network signature: `nexage\.com` +* Code signature: `com.nexage.android.|org.nexage.` ## Documentation [http://docs.onemobilesdk.aol.com/android-ad-sdk/integration-guide.html](http://docs.onemobilesdk.aol.com/android-ad-sdk/integration-guide.html) @@ -34,7 +39,7 @@ They further state, "With your consent, we may use available services on your de _Location tracking and third parties:_ Oath states, "We may use third-party providers to help operate our Services, including to deliver ads and understand how people use our Services on various devices. These providers may collect information about other apps on your various devices, the websites you visit, location information, inaudible audio waves, and other information in order to help analyze usage and target advertising on the site or app and elsewhere across your devices. These providers may use cookies, web beacons, and other technologies (including audio beacons) to collect this information" [AOL, 07](http://legal.aol.com/mobileTOS). -_Other information collected:_ +_Other information collected:_ * Log information (interactions with web sites, search queries, information about your operating system, IP address, etc) * Device information (the type of device, such as iPhone; device identifiers which may be unique to your device; your Internet Service Provider) @@ -83,7 +88,7 @@ Other companies: * Acxiom * Session M * Taboola -* Tapad +* Tapad Oath states that, "like Oath, these companies and other third parties not listed above may use cookies, web beacons, and similar technologies on or in connection with our Services" [AOL, 06](http://privacy.aol.com/advertising-and-privacy). diff --git a/trackers/Omniture.md b/trackers/Omniture.md index 7774036..7c77289 100644 --- a/trackers/Omniture.md +++ b/trackers/Omniture.md @@ -1,4 +1,8 @@ -# Omniture +# Tracker Name +Omniture + +# In εxodus? +Yes|No ## About @@ -6,7 +10,7 @@ Omniture, originally a online marketing and web analytics company, was acquired ## Ownership -Adobe (NASDAQ: ADBE) is a publicly-traded multinational software company. +Adobe (NASDAQ: ADBE) is a publicly-traded multinational software company. ## [Exodus Detection Rules](https://exodus-privacy.eu.org) @@ -25,7 +29,7 @@ Adobe (NASDAQ: ADBE) is a publicly-traded multinational software company. * Adobe's Privacy Policy is broad and covers the span of its wide-ranging services. It is unclear what is specifially covered by the Omniture business line. -* Users must opt-out of each segment of data collection individually: Desktop Identifiable Data Collection, Device Identifiable Data Collection, Mobile Data Collection, Experience Cloud service usage data, +* Users must opt-out of each segment of data collection individually: Desktop Identifiable Data Collection, Device Identifiable Data Collection, Mobile Data Collection, Experience Cloud service usage data, Machine learning analysis of user content, Interest-based ads, and Adobe websites. [Link to opt-out](https://www.adobe.com/privacy/opt-out.html) * Data may be shared with fraud prevention services, law enforcement services in the context of an investigation, social media marketers and platforms, sales and advertising partners, retailers, research organizations, advertisers, ad agencies, advertising networks and platforms, information service providers, publishers, and non-profit organizations. diff --git a/trackers/OtherLevels.md b/trackers/OtherLevels.md index 6785834..ac45c5f 100644 --- a/trackers/OtherLevels.md +++ b/trackers/OtherLevels.md @@ -1,6 +1,9 @@ # Tracker Name OtherLevels +# In εxodus? +Yes + ## Website https://www.otherlevels.com/ diff --git a/trackers/Pilgrim.md b/trackers/Pilgrim.md index ef0a9d4..64c53bd 100644 --- a/trackers/Pilgrim.md +++ b/trackers/Pilgrim.md @@ -2,7 +2,7 @@ Pilgrim # In εxodus? -No +Yes ## Website https://enterprise.foursquare.com/products/pilgrim @@ -30,4 +30,4 @@ Advertising, Location, Identity, Tracking, Beacon https://github.com/foursquare/pilgrim-unity-sdk https://developer.foursquare.com/docs/pilgrim-sdk/android ## Notes -Foursquare's location tracker for iOS, Android and Unity3D \ No newline at end of file +Foursquare's location tracker for iOS, Android and Unity3D diff --git a/trackers/Pushwoosh.md b/trackers/Pushwoosh.md index 0c448ae..c73b082 100644 --- a/trackers/Pushwoosh.md +++ b/trackers/Pushwoosh.md @@ -1,4 +1,8 @@ -# Pushwoosh +# Tracker Name +Pushwoosh + +# In εxodus? +Yes ## Primary Location United States (Washington, DC) [CrunchBase, 01](https://www.crunchbase.com/organization/pushwoosh) @@ -13,7 +17,8 @@ Pushwoosh pushes in-app messaging across platforms [Pushwoosh, 01](https://www.p Pushwoosh ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `pushwoosh\.com` +* Network signature: `pushwoosh\.com` +* Code signature: `com.pushwoosh` ## Documentation [http://docs.pushwoosh.com/docs/fcm-integration](http://docs.pushwoosh.com/docs/fcm-integration) @@ -22,7 +27,7 @@ Pushwoosh Features include: * _Data collection (via tags):_ "Collect additional data from your users as Tags - gender, city and DOB, or the amount of money spent on in-app purchases. Then use this data for precise segmentation, personal communication, push automation and analytics." -* _Real world location targeting:_ "Try real-time location-based feature to send automated push notifications to users entering a specific area. Send your sale offers, discount alerts and welcoming messages automatically" [Pushwoosh, 02](https://www.pushwoosh.com/features). +* _Real world location targeting:_ "Try real-time location-based feature to send automated push notifications to users entering a specific area. Send your sale offers, discount alerts and welcoming messages automatically" [Pushwoosh, 02](https://www.pushwoosh.com/features). * _Targeting in geozones:_ "pins on the map that allow sending automatically triggered push notifications right at the moment a user enters the specified area on the map. Its range can be set from 50 to 1000 meters, and it has an adjustable cooldown period" [Pushwoosh, 03](http://docs.pushwoosh.com/docs/geozones). * _iBeacon micro-targeting_ [Pushwoosh, 10](https://www.pushwoosh.com/blog/features-guides/ibeacons) * _Segmentation of audiences for marketing campaigns_ [Pushwoosh, 02](https://www.pushwoosh.com/features). Segments could include "username, ID, city, favorite football team, preferred news categories, or any other piece of information about your users" [Pushwoosh, 04](http://docs.pushwoosh.com/docs/segmentation-tags-and-filters). diff --git a/trackers/Tealium.md b/trackers/Tealium.md index 93f11f8..f933ed0 100644 --- a/trackers/Tealium.md +++ b/trackers/Tealium.md @@ -1,4 +1,8 @@ -# Tealium +# Tracker Name +Tealium + +# In εxodus? +Yes ## Primary location United States (San Diego) [Crunchbase, 01](https://www.crunchbase.com/organization/tealium) @@ -13,7 +17,8 @@ Tealium offers a universal data hub that unites its clients' tools and teams wit Tealium ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `tiqcdn\.com` +* Network signature: `tiqcdn\.com` +* Code signature: `.tealium.` ## Documentation https://community.tealiumiq.com/t5/Tealium-for-Android/Adding-Tealium-to-Your-Android-App/ta-p/16846 diff --git a/trackers/Teemo.md b/trackers/Teemo.md index b9c6642..206c9f0 100644 --- a/trackers/Teemo.md +++ b/trackers/Teemo.md @@ -1,4 +1,8 @@ -# Teemo (ex Databerries) +# Tracker Name +Teemo (ex Databerries) + +# In εxodus? +Yes ## Primary Location France (Paris) [Crunchbase, 01](https://www.crunchbase.com/organization/databerries) @@ -7,13 +11,14 @@ France (Paris) [Crunchbase, 01](https://www.crunchbase.com/organization/databerr [https://www.teemo.co](https://www.teemo.co) ## About -Teemo claims to run the "World's first and biggest persistent geolocation targeting database". They provide "solutions" for "retail advertisers" and "app publishers". [Teemo, 01](http://teemo.co). +Teemo claims to run the "World's first and biggest persistent geolocation targeting database". They provide "solutions" for "retail advertisers" and "app publishers". [Teemo, 01](http://teemo.co). ## Ownership Teemo ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `databerries\.com` +* Network signature: `databerries\.com` +* Code signature: `com.databerries.|com.geolocstation.` ## Documentation https://teemo.co/sdkguidelines/ @@ -110,8 +115,8 @@ Headquartered in Paris, Databerries employs 40 people and plans to double its wo According to the company, offline retailers spend more than $100bn (€93.9bn) on advertising every year, relying largely on outdoor and other offline channels to increase store visits with limited ability to track the performance of their advertising campaigns. According to a report by MarketsandMarkets, the cross-platform and mobile advertising market is estimated to grow from $25.2bn (€23.7bn) in 2015 to $80.5bn (€75.6bn) by 2020, at a CAGR of 26.1%." [Go4Venture, 01](http://go4venture.com/hti/usd-16m-a-mar-2017-databerries) -_Slogans:_ -* "Real-life Targeting, Offline Measurement" +_Slogans:_ +* "Real-life Targeting, Offline Measurement" * "Reinventing offline marketing" _Devices:_ Android (Google Android ID) and Apple (IDFA) @@ -119,7 +124,7 @@ _Devices:_ Android (Google Android ID) and Apple (IDFA) ## References * _Crunchbase, 01._ [https://www.crunchbase.com/organization/databerries](https://www.crunchbase.com/organization/databerries) * _Teemo, 01._ [http://teemo.co](http://teemo.co) -* _Teemo, 02._ [https://teemo.co/about](https://teemo.co/about) +* _Teemo, 02._ [https://teemo.co/about](https://teemo.co/about) * _Teemo, 03._ [https://teemo.co/sdkguidelines](https://teemo.co/sdkguidelines) * _Teemo, 04._ [https://teemo.co/privacy](https://teemo.co/privacy) diff --git a/trackers/Tinder.md b/trackers/Tinder.md index 2898332..6ed42a5 100644 --- a/trackers/Tinder.md +++ b/trackers/Tinder.md @@ -1,4 +1,8 @@ -# Tinder Analytics +# Tracker Name +Tinder Analytics + +# In εxodus? +Yes ## Primary Location United States @@ -13,7 +17,8 @@ Tinder is a location-based social search mobile app geared towards dating and ho Match Group (a division of IAC/InterActiveCorp) [BusinessInsider, 01](http://www.businessinsider.com/match-the-company-that-owns-tinder-just-filed-to-go-public-2015-10); [CrunchBase, 01](https://www.crunchbase.com/organization/match-group) ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `etl\.tindersparks\.com` +* Network signature: `etl\.tindersparks\.com` +* Code signature: `com.tinder.analytics|com.tinder.ads` ## Documentation Not public @@ -37,12 +42,12 @@ _Collection of conversations:_ "If you chat with other Tinder users, you provide _Third Party data collection:_ "Tinder is part of The Match Group family of businesses, which as of the date of this policy includes websites and apps such as OurTime.com, BlackPeopleMeet.com, OkCupid, Twoo, POF, Meetic, LoveScout24, Match and ParPerfeito. We may obtain both personal and non-personal information about you from other Match businesses, business partners and other third parties." -_Technologies used to collect data:_ +_Technologies used to collect data:_ * When visiting Tinder's Service, you automatically provide Tinder with your "IP address, device ID and type, your browser type and language, the operating system used by your device, access times, your mobile device’s geographic location while our application is actively running, and the referring website address." * _Cookies_ are used track users. They state, "If we advertise, we (or third parties) may use certain data collected on our Service to show you Tinder advertisements on other sites or applications". * _Pixel tags_ (aka, web beacons or clear GIFs) are used in web pages, ads, and emails. These are used to access cookies and track user activities. -* _Mobile device IDs_ are used to store your preferences and track your use of the Tinder app. +* _Mobile device IDs_ are used to store your preferences and track your use of the Tinder app. * "Ad companies also use device IDs or Advertising IDs to track your use of the app, track the number of ads displayed, measure ad performance and display ads that are more relevant to you. Analytics companies use device IDs to track information about app usage." _Third Party data collecting:_ "We may allow service providers, advertising companies and ad networks, and other third parties to display advertisements on our Service and elsewhere. These companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements. We do not provide any non-masked or non-obscured personal information to third parties." @@ -71,7 +76,7 @@ If you are visiting from the European Union or other regions with laws governing _Match Group businesses:_ Match.com / OkCupid / OurTime.com / BlackPeopleMeet.com / Twoo / Meetic / POF / LoveScout24 / ParPerfeito [Tinder, 01](https://www.gotinder.com/privacy) ## Details -_Usage requirements:_ Tinder users are required to have a Facebook account and turn on loction-based tracking in order to use the app. [Tinder, 01](https://www.gotinder.com/privacy) +_Usage requirements:_ Tinder users are required to have a Facebook account and turn on loction-based tracking in order to use the app. [Tinder, 01](https://www.gotinder.com/privacy) _Analytics:_ Tinder uses Spotify and Facebook data to match users [Tech Times, 01](http://www.techtimes.com/articles/199964/20170302/tinder-users-finding-more-matches-thanks-spotify-popular-anthems-include.htm) diff --git a/trackers/Umeng Analytics.md b/trackers/Umeng Analytics.md index 2ee79c2..2bffb21 100644 --- a/trackers/Umeng Analytics.md +++ b/trackers/Umeng Analytics.md @@ -1,10 +1,14 @@ -# Umeng Analytics +# Tracker Name +Umeng Analytics + +# In εxodus? +Yes ## About Umeng is a Private company founded by Fan Jiang in April 2010 and acquired by Alibaba Group in 2013. [(Source)](https://techcrunch.com/2013/11/20/umeng-alibaba/) It is based in Beijing, China and has approxmately 50-100 employees. -Two company filings were found in Hong Kong: [here](https://opencorporates.com/companies/hk/1579937) and [here.](https://opencorporates.com/companies/hk/2756553) +Two company filings were found in Hong Kong: [here](https://opencorporates.com/companies/hk/1579937) and [here.](https://opencorporates.com/companies/hk/2756553) ## Ownership diff --git a/trackers/Umeng Feedback.md b/trackers/Umeng Feedback.md index 38cf465..def4caf 100644 --- a/trackers/Umeng Feedback.md +++ b/trackers/Umeng Feedback.md @@ -1,10 +1,14 @@ -# Umeng Feedback +# Tracker Name +Umeng Feedback + +# In εxodus? +Yes ## About Umeng is a Private company founded by Fan Jiang in April 2010 and acquired by Alibaba Group in 2013. [(Source)](https://techcrunch.com/2013/11/20/umeng-alibaba/) It is based in Beijing, China and has approxmately 50-100 employees. -Two company filings were found in Hong Kong: [here](https://opencorporates.com/companies/hk/1579937) and [here.](https://opencorporates.com/companies/hk/2756553) +Two company filings were found in Hong Kong: [here](https://opencorporates.com/companies/hk/1579937) and [here.](https://opencorporates.com/companies/hk/2756553) ## Ownership diff --git a/trackers/Weborama.md b/trackers/Weborama.md index 93f0c9b..bd21371 100644 --- a/trackers/Weborama.md +++ b/trackers/Weborama.md @@ -1,4 +1,8 @@ -# Weborama +# Tracker Name +Weborama + +# In εxodus? +Yes ## Primary Location France (Paris) @@ -10,8 +14,8 @@ Weborama "collect, organise, stock, transform and operate data within the advert Weborama ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `weborama\.net` -* `weborama\.fr` +* Network signature: `weborama\.net|weborama\.fr` +* Code signature: `com.weborama.` ## Documentation [https://be-interactive.atlassian.net/wiki/spaces/SDK/pages/5931037/Integration+with+DFP](https://be-interactive.atlassian.net/wiki/spaces/SDK/pages/5931037/Integration+with+DFP) @@ -24,17 +28,17 @@ Weborama features an audience-driven advertising platform: "The Weborama platform enables advertisers to create audience segments from Media, Site and/or CRM data. These segments can be enhanced using 3rd party data. Advertisers can use these segments to buy ad space and target their campaigns. The Weborama platform analyses the performance of these campaigns and audiences and optimises them in real time" [Weborama, 02](https://www.weborama.com/data/presentation). -"Weborama has been developing solutions in adserving, data Management Platform (DMP), audience analysis, data segmentation and target segments for 15 years" [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf). +"Weborama has been developing solutions in adserving, data Management Platform (DMP), audience analysis, data segmentation and target segments for 15 years" [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf). _Weborama Audience Manager:_ A Data Management Platform; it is a "data management platform for segmentation of different sources of 1st party (CRM, media and website) data, enriched by 3rd party data using access to data owned by Weborama." _Weborama Audience Insight:_ A "tool for analysing audience behavior on internet sites" -_Weborama Campaign Manager:_ "adserving tool for management and optimisation of advertising campaigns" +_Weborama Campaign Manager:_ "adserving tool for management and optimisation of advertising campaigns" _Weborama Advanced Rich Media:_ A "tool for managing rich media/video campaigns" -_Weborama Audience Exchange:_ A " premium multi-device audience platform, on two channels (WaX for agency, WaX for trading desk). Classic formats, rich media and in stream" +_Weborama Audience Exchange:_ A " premium multi-device audience platform, on two channels (WaX for agency, WaX for trading desk). Classic formats, rich media and in stream" Weborama offers audience analysis and a targeted marketing proposal for publishers [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf). @@ -89,12 +93,12 @@ Data mining is conducted as follows: "this database is then enriched with socio- Training the model is conducted as follows: From the database, build graphic representation and create permanent tree segments. The criteria most relevant to each product or service can be extracted, where the criteria is based on transformation of the internet users exposed to ad campaigns and impressions. -Weborama's database "is then enriched with socio-demographic and behavioural criteria for internet users whose profile is known to Weborama, thanks to their database of 70 million qualified profiles in France. this data is cross-referenced with the data coming from Weborama Campaign Manager. this anonymous information is accessible as a whole using the internet user identifier (a series of characters for each individual contained in the cookies deposited in the internet explorer). this unique identifier allows Weborama to find the complete profile of the internet user in their database, in real time." +Weborama's database "is then enriched with socio-demographic and behavioural criteria for internet users whose profile is known to Weborama, thanks to their database of 70 million qualified profiles in France. this data is cross-referenced with the data coming from Weborama Campaign Manager. this anonymous information is accessible as a whole using the internet user identifier (a series of characters for each individual contained in the cookies deposited in the internet explorer). this unique identifier allows Weborama to find the complete profile of the internet user in their database, in real time." -Weborama runs A/B testing to determine if the model is working, based on confidence intervals. Variation can occur for many reasons, such as a calendar event or a holiday. +Weborama runs A/B testing to determine if the model is working, based on confidence intervals. Variation can occur for many reasons, such as a calendar event or a holiday. -_Segmentation for publishers:_ "Above all, the aim of publishers is to organise their commercial products so that they can offer advertisers and agencies, in addition to the contextual menu, packs of targeted audiences, enriched by 3rd party data. the second challenge is to build specific audience packs using ad hoc target segments based on both socio-demographic and behavioural targeting (taking account of the internet users’ different areas of interest). "Segmentation of a site’s audience allows visitor profiles -from other areas of interest to be seen. It is highly probable that a current affairs site has, among its audience, people who enjoy other sites (finance, beauty, fashion, cookery, travel...). this will offer the publishers the possibility of assessing their content quality, as well as that of their audience, while expanding their client base. " +_Segmentation for publishers:_ "Above all, the aim of publishers is to organise their commercial products so that they can offer advertisers and agencies, in addition to the contextual menu, packs of targeted audiences, enriched by 3rd party data. the second challenge is to build specific audience packs using ad hoc target segments based on both socio-demographic and behavioural targeting (taking account of the internet users’ different areas of interest). "Segmentation of a site’s audience allows visitor profiles +from other areas of interest to be seen. It is highly probable that a current affairs site has, among its audience, people who enjoy other sites (finance, beauty, fashion, cookery, travel...). this will offer the publishers the possibility of assessing their content quality, as well as that of their audience, while expanding their client base. " _Two methods of data enrichment from publishers:_ The first method "includes the synchronisation and propagation of Weborama’s socio-demographic criteria and behavioural clusters on the publisher’s site audience. this is possible by identifying profiles recognised within the site’s audience, which are already part of the Weborama database. In this particular case, the adserver of the publisher calls the Weborama database for each internet user. If the Weborama database recognises the socio-demographic profile or behaviour of the visitor to the site, the visitor is transferred to the publisher’s adserver. the publisher’s adserver therefore now contains the socio-demographic and behavioural profile of the majority of its internet users." @@ -109,7 +113,7 @@ The second method "identifies and analyses the website user’s profiles to crea * _Weborama, 05._ [https://www.weborama.com/infos-financieres/financial-figures](https://www.weborama.com/infos-financieres/financial-figures) * _Weborama, 06._ [https://www.weborama.com/documents/2017/09/weborama-growth-of-the-operating-profit-in-the-first-half-of-2017.pdf](https://www.weborama.com/documents/2017/09/weborama-growth-of-the-operating-profit-in-the-first-half-of-2017.pdf) * _Weborama, 07._ [https://www.weborama.com/e-privacy/our-commitment](https://www.weborama.com/e-privacy/our-commitment) - + ## External Links * _Wikipedia (Weborama, French):_ [https://fr.wikipedia.org/wiki/Weborama](https://fr.wikipedia.org/wiki/Weborama) * _Wikipedia (Weborama, English translation):_ [https://translate.google.com/translate?hl=en&sl=fr&u=https://fr.wikipedia.org/wiki/Weborama&prev=search](https://translate.google.com/translate?hl=en&sl=fr&u=https://fr.wikipedia.org/wiki/Weborama&prev=search) diff --git a/trackers/YandexAd.md b/trackers/YandexAd.md index 77002fa..3346235 100644 --- a/trackers/YandexAd.md +++ b/trackers/YandexAd.md @@ -1,4 +1,8 @@ -# Yandex Ad +# Tracker Name +Yandex Ad + +# In εxodus? +Yes ## About @@ -6,7 +10,7 @@ Yandex (NASDAQ: YNDX) is a multinational corporation dealing in Internet-related ## Ownership -Yandex's current CEO and founder is Arkady Volozh. In 2018, Volozh was added the US Treasury Department's list of Russian "oligarchs" linked to Russian President Vladmir Putin. [Source: Boston Globe](https://www.bostonglobe.com/news/world/2018/01/30/releases-putin-list-russian-politicians-oligarchs/PUw8A93TCiXGMMOMNSKTUI/story.html) +Yandex's current CEO and founder is Arkady Volozh. In 2018, Volozh was added the US Treasury Department's list of Russian "oligarchs" linked to Russian President Vladmir Putin. [Source: Boston Globe](https://www.bostonglobe.com/news/world/2018/01/30/releases-putin-list-russian-politicians-oligarchs/PUw8A93TCiXGMMOMNSKTUI/story.html) ## [Exodus Detection Rules](https://exodus-privacy.eu.org) @@ -23,7 +27,7 @@ Yandex's current CEO and founder is Arkady Volozh. In 2018, Volozh was added the [Policy as of 29/8/2018](https://yandex.ru/legal/confidential/): -* Yandex's policy does not define personal information but refers the reader to "applicable laws and regulations." +* Yandex's policy does not define personal information but refers the reader to "applicable laws and regulations." * Personal information can be obtained by advertising partners. diff --git a/trackers/mParticle.md b/trackers/mParticle.md index 645c316..132f90d 100644 --- a/trackers/mParticle.md +++ b/trackers/mParticle.md @@ -1,4 +1,8 @@ -# mParticle +# Tracker Name +mParticle + +# In εxodus? +Yes ## Primary location United States (New York) [Crunchbase, 01](https://www.crunchbase.com/organization/mparticle) @@ -13,7 +17,8 @@ mParticle offers "a customer data platform built for mobile and native apps acro mParticle ## [Exodus Detection Rules](https://exodus-privacy.eu.org) -* `mparticle\.com` +* Network signature: `mparticle\.com` +* Code signature: `com.mparticle` ## Documentation [https://docs.mparticle.com/developers/sdk/android/getting-started](https://docs.mparticle.com/developers/sdk/android/getting-started) @@ -36,7 +41,7 @@ Products and services include: * * * _AudienceSync:_ "Transform raw data into actionable audience segments and sync them across paid media, CRM, and other platforms" * * * _Enrichment:_ "Manage integrations with third-party profile enrichment providers and supplement existing data with additional customer insights" * * * _Warehouses:_ "Instantly load data into Amazon Redshift, BigQuery and other data warehouses, BI tools, and machine learning extensions" [mParticle, 05](https://www.mparticle.com/product) -* _Enhance analytics:_ "Unify data around a single customer profile to fuel better insights and attribution reporting" +* _Enhance analytics:_ "Unify data around a single customer profile to fuel better insights and attribution reporting" * _Segmentation:_ Build and sync audience segments across platforms [mParticle, 06](https://www.mparticle.com/marketer) * _Data integration:_ "Unite disparate data sources to better understand the customer and key business metrics" [mParticle, 07](https://www.mparticle.com/productmanager) * _Cross-device identification:_ "Improve media measurement, customer journey analytics, lifetime value modeling, and more by resolving customer identity data across disparate sources" [mParticle, 08](https://www.mparticle.com/analytics)