Something like this:
tronctl start my_favourite_job date='2013-01-01'
.. but for any custom variable like..
tronctl start my_favourite_mr_job jobconf='cpu-intensive.conf'
Then in the actual job definition, you would specify the variable usage, and a default for the scheduled runs.
run_vars:
- jobconf: 'standard.conf'
actions:
- my_favourite_job --jobconf=%(RUN_VARS:jobconf) --date=%(shortdate)