diff --git a/cmd/profile.go b/cmd/profile.go
index c9584a5..39e9e74 100644
--- a/cmd/profile.go
+++ b/cmd/profile.go
@@ -38,6 +38,7 @@ func profileCmd(imsConfig *ims.Config) *cobra.Command {
 
 	cmd.Flags().StringVarP(&imsConfig.AccessToken, "accessToken", "t", "", "Access token.")
 	cmd.Flags().StringVarP(&imsConfig.ProfileApiVersion, "profileApiVersion", "a", "v1", "Profile API version.")
+	cmd.Flags().BoolVarP(&imsConfig.DecodeFulfillableData, "decodeFulfillableData", "d", false, "Decode the fulfillable_data in the product context.")
 
 	return cmd
 }
diff --git a/ims/config.go b/ims/config.go
index 4a2de34..4b8e196 100644
--- a/ims/config.go
+++ b/ims/config.go
@@ -15,33 +15,34 @@ import (
 )
 
 type Config struct {
-	URL               string
-	ClientID          string
-	ClientSecret      string
-	PrivateKeyPath    string
-	Organization      string
-	Account           string
-	Scopes            []string
-	Metascopes        []string
-	AccessToken       string
-	RefreshToken      string
-	DeviceToken       string
-	ServiceToken      string
-	AuthorizationCode string
-	ProfileApiVersion string
-	OrgsApiVersion    string
-	Timeout           int
-	ProxyURL          string
-	ProxyIgnoreTLS    bool
-	PublicClient      bool
-	UserID            string
-	Cascading         bool
-	Token             string
-	Port              int
-	PKCE              bool
-	FullOutput        bool
-	Guid              string
-	AuthSrc           string
+	URL                   string
+	ClientID              string
+	ClientSecret          string
+	PrivateKeyPath        string
+	Organization          string
+	Account               string
+	Scopes                []string
+	Metascopes            []string
+	AccessToken           string
+	RefreshToken          string
+	DeviceToken           string
+	ServiceToken          string
+	AuthorizationCode     string
+	ProfileApiVersion     string
+	OrgsApiVersion        string
+	Timeout               int
+	ProxyURL              string
+	ProxyIgnoreTLS        bool
+	PublicClient          bool
+	UserID                string
+	Cascading             bool
+	Token                 string
+	Port                  int
+	PKCE                  bool
+	FullOutput            bool
+	Guid                  string
+	AuthSrc               string
+	DecodeFulfillableData bool
 }
 
 // Access token information
diff --git a/ims/jwt_exchange.go b/ims/jwt_exchange.go
index f05aabd..c152940 100644
--- a/ims/jwt_exchange.go
+++ b/ims/jwt_exchange.go
@@ -35,7 +35,7 @@ func (i Config) AuthorizeJWTExchange() (TokenInfo, error) {
 
 	key, err := ioutil.ReadFile(i.PrivateKeyPath)
 	if err != nil {
-		return TokenInfo{}, fmt.Errorf("read private key file: %v", err)
+		return TokenInfo{}, fmt.Errorf("error read private key file: %s, %v", i.PrivateKeyPath, err)
 	}
 
 	// 	Metascopes are passed as generic claims with the format map[string]interface{}
diff --git a/ims/profile.go b/ims/profile.go
index 73d1d14..d21108f 100644
--- a/ims/profile.go
+++ b/ims/profile.go
@@ -11,8 +11,14 @@
 package ims
 
 import (
+	"bytes"
+	"compress/gzip"
+	"encoding/base64"
+	"encoding/json"
 	"fmt"
+	"io"
 	"log"
+	"strings"
 
 	"github.com/adobe/ims-go/ims"
 )
@@ -64,5 +70,94 @@ func (i Config) GetProfile() (string, error) {
 		return "", err
 	}
 
-	return string(profile.Body), nil
+	if !i.DecodeFulfillableData {
+		return string(profile.Body), nil
+	}
+
+	// Decode the fulfillable_data in the product context
+	decodedProfile, err := decodeProfile(profile.Body)
+	if err != nil {
+		return "", err
+	}
+	return decodedProfile, nil
+}
+
+func decodeProfile(profile []byte) (string, error) {
+	// Parse the profile JSON
+	var p map[string]interface{}
+	err := json.Unmarshal(profile, &p)
+	if err != nil {
+		return "", fmt.Errorf("error parsing profile JSON: %v", err)
+	}
+	findFulfillableData(p)
+
+	modifiedJson, err := json.Marshal(p)
+	if err != nil {
+		return "", fmt.Errorf("error marshaling JSON during profile decode: %v", err)
+	}
+
+	return string(modifiedJson), nil
+}
+
+func findFulfillableData(data interface{}) {
+	switch data := data.(type) {
+	case map[string]interface{}:
+		for key, value := range data {
+			if key == "fulfillable_data" {
+				serviceCode, ok := data["serviceCode"].(string)
+				if ok && (serviceCode == "dma_media_library" ||
+					serviceCode == "dma_aem_cloud" ||
+					serviceCode == "dma_aem_contenthub" ||
+					serviceCode == "dx_genstudio") {
+
+					decodedFulfillableData, err := modifyFulfillableData(value.(string))
+					if err != nil {
+						fmt.Printf("Error decoding fulfillable_data: %v", err)
+						return
+					}
+					data["fulfillable_data"] = decodedFulfillableData
+				}
+			} else {
+				findFulfillableData(value)
+			}
+		}
+	case []interface{}:
+		for _, item := range data {
+			findFulfillableData(item)
+		}
+	}
+}
+
+type fulfillableData struct {
+	Iid string `json:"iid"`
+}
+
+func modifyFulfillableData(data string) (string, error) {
+	strippedGzippedInstanceID := strings.Replace(data, "\"", "", 2)
+	gzippedInstanceIDBytes, err := base64.StdEncoding.DecodeString(strippedGzippedInstanceID)
+	if err != nil {
+		return "", fmt.Errorf("unable to base64 decode fulfillable_data: %v", err)
+	}
+
+	gzipReader, err := gzip.NewReader(bytes.NewReader(gzippedInstanceIDBytes))
+	if err != nil {
+		return "", fmt.Errorf("unable to create gzip reader: %v", err)
+	}
+	defer func() {
+		if _, gzErr := io.Copy(io.Discard, gzipReader); gzErr != nil {
+			fmt.Errorf("error while consuming the gzip reader: %v", gzErr)
+		}
+
+		if gzErr := gzipReader.Close(); gzErr != nil {
+			fmt.Errorf("unable to close gzip reader: %v", gzErr)
+		}
+	}()
+
+	iidDecoder := json.NewDecoder(gzipReader)
+	instanceIdJson := fulfillableData{}
+	err = iidDecoder.Decode(&instanceIdJson)
+	if err != nil {
+		return "", fmt.Errorf("unable to unmarshall the fulfillable_data: %v", err)
+	}
+	return instanceIdJson.Iid, nil
 }