Observed by @CarlaMSedze and @rodriguezcarlos from the Arduino CTC team in Malmo.

#include <CurieBLE.h>

void setup() {
  BLE.begin();

  BLE.setLocalName("Messenger");

  BLE.advertise();
}

void loop() {
}

We expect this sketch to work. As with 2.0.2 both the advertisement data and scan response are supported. I think we should be able to support local name values up to 20 characters ....