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Very useful for the merchant, kind of merchant portal
Analysis part got nice UX presentation, also easily understand.
Clear target and can help business
Few Suggestions:
Low stock warning
usually buy 2 get 1 50% discount can only use once, but I can buy more and you still do discount for me.
Order interface should be simple and easy, now it's like admin panel. if I'm at the counter hard to select items and could easily make mistake, using a tablet layout will be easier.
Why does member register in the portal? should have a external link for them to register.
purchase limit control, e.g. 1 order can only buy 20, otherwise you will get bad reputation because other cx cannot buy anything
Few Suggestions: