Add new plugin diagram and tidy up page structure

Author: mbelton-buildkite

images/docs/plugins/plugins-job-lifecycle-example.png

@@ -1,24 +1,33 @@
 # Buildkite plugins
 
-Add plugins to [command steps](/docs/pipelines/command-step) in your YAML pipeline to add functionality to Buildkite. Plugins can do things like execute steps in Docker containers, read values from a credential store, or add test summary annotations to builds.
+Plugins are small self-contained pieces of extra functionality that help you customize Buildkite to your specific workflow. Plugins modify your build [command steps](/docs/pipelines/command-step) at one or more of the ten [job lifecycle hooks](/docs/agent/v3/hooks). Each hook modifies a different part of the job lifecycle, for example:
 
-<%= image "plugins-overview.png", width: 537, height: 209, alt: "Screenshot of a pipeline step with a plugin, and the plugin from the directory", class: "no-decoration" %>
+- Setting up the environment.
+- Checking out the code.
+- Running commands.
+- Handling artifacts.
+- Cleaning up the environment.
 
+The following diagram shows how a plugin might hook into the job lifecycle:
 
-## What is a plugin?
+<%= image "plugins-job-lifecycle-example.png", alt: "A plugin interacts with the job lifecycle using environment, post-command, and pre-exit hooks", class: "no-decoration" %>
 
-Plugins are small self-contained pieces of extra functionality that help you customize Buildkite to your specific workflow. Plugins modify your build [command steps](/docs/pipelines/command-step) at one or more of the ten [job lifecycle hooks](/docs/agent/v3/hooks). Each hook changes a different part of how your jobs set up the environment, check out code, run commands, handle artifacts or clean up the environment.
+Plugins can be *open source* and available for anyone to use, or *private* and kept in private repositories that only your organization and agents can access. Plugins can be hosted and referenced using [a number of sources](/docs/plugins/using#plugin-sources).
 
-Reference plugins in your pipeline configuration, and when the step containing the plugin runs, your agent will override the default behavior with hooks defined in the plugin [hooks](/docs/agent/v3/hooks). In case there is more than one, it will be with the command hook of the first plugin that defines it.
+Plugins can be also be *vendored* (if they are already present in the repository, and included using a relative path) or *non-vendored* (when they are included from elsewhere), which affects the [order](/docs/agent/v3/hooks#job-lifecycle-hooks) they are run in.
 
-Plugins can be *open source* and available for anyone to use, or *private* and kept in private repositories that only your organization and agents can access. Plugins can be hosted and referenced using [a number of sources](/docs/plugins/using#plugin-sources).
+## How to use plugins
 
-Plugins can be also be *vendored* (if they are already present in the repository,
-and included using a relative path) or *non-vendored* (when they are included
-from elsewhere), which affects the [order](/docs/agent/v3/hooks#job-lifecycle-hooks) they are run in.
+Add plugins to [command steps](/docs/pipelines/command-step) in your YAML pipeline to add functionality to Buildkite. Plugins can do things like execute steps in Docker containers, read values from a credential store, or add test summary annotations to builds.
+
+<%= image "plugins-overview.png", width: 537, height: 209, alt: "Screenshot of a pipeline step with a plugin, and the plugin from the directory", class: "no-decoration" %>
+
+Reference plugins in your pipeline configuration, and when the step containing the plugin runs, your agent will override the default behavior with hooks defined in the plugin [hooks](/docs/agent/v3/hooks). In case there is more than one, it will be with the command hook of the first plugin that defines it.
 
 Some plugins allow configuration. This is usually defined in your `pipeline.yml` file and is read by the agent before the plugin hooks are run. See plugins' readme files for detailed configuration and usage instructions.
 
+See [Using plugins](/docs/plugins/using) for more information about adding plugins to your pipeline definition.
+
 ## Finding plugins
 
 In the [Buildkite plugins directory](/docs/plugins/directory) you can find all the plugins maintained by Buildkite, as well as plugins from third-party developers.