diff --git a/PUBLISHING.md b/PUBLISHING.md
new file mode 100644
index 00000000..6a860b9b
--- /dev/null
+++ b/PUBLISHING.md
@@ -0,0 +1,61 @@
+# Publishing Primer to PyPI
+
+The PyPI project is `useprimer` (matches the domain); the Python module is
+still `primer`. Users install with `pip install useprimer` and invoke with
+`primer ...`.
+
+## One-time setup
+
+1. Create a PyPI account at https://pypi.org and enable 2FA.
+2. Go to https://pypi.org/manage/account/token/ and create an **API token**
+   scoped to the `useprimer` project (first release can use an "Entire
+   account" token, then narrow after upload).
+3. Store the token in `~/.pypirc` or export as `TWINE_PASSWORD` at release
+   time. Never commit it.
+
+```ini
+# ~/.pypirc
+[pypi]
+username = __token__
+password = pypi-XXXXXXXXXXXXXX
+```
+
+## Release workflow
+
+```bash
+# 1. Bump version in pyproject.toml (e.g. 0.2.0 → 0.2.1)
+$EDITOR pyproject.toml
+
+# 2. Clean + build wheel and sdist
+rm -rf dist build *.egg-info
+python -m build              # produces dist/useprimer-X.Y.Z-py3-none-any.whl
+                             #        + dist/useprimer-X.Y.Z.tar.gz
+
+# 3. Sanity check
+python -m zipfile -l dist/useprimer-*.whl | head -20
+python -m twine check dist/*
+
+# 4. Upload to TestPyPI first (strongly recommended)
+python -m twine upload --repository testpypi dist/*
+pip install --index-url https://test.pypi.org/simple/ useprimer
+
+# 5. Upload to PyPI
+python -m twine upload dist/*
+
+# 6. Tag and push
+git tag -a vX.Y.Z -m "vX.Y.Z"
+git push --tags
+```
+
+## Verify after upload
+
+- https://pypi.org/project/useprimer/ — project page renders README correctly
+- Project-URL links all clickable (Homepage, Docs, Repo, Issues, Demo)
+- `pip install useprimer` in a clean venv → `primer --version` works
+
+## Why this matters beyond distribution
+
+PyPI surfaces the six `[project.urls]` entries as inbound links from
+pypi.org — a very high-authority domain Google trusts. That's an
+SEO signal for `useprimer.dev` in addition to the developer-distribution
+benefit.
diff --git a/README.md b/README.md
index 9d42fd68..155cb1c1 100644
--- a/README.md
+++ b/README.md
@@ -139,7 +139,7 @@ curl -fsSL https://useprimer.dev/install.sh | sh
 **Or install manually:**
 
 ```bash
-pip install primer            # Install
+pip install useprimer            # Install (Python module is `primer`)
 primer init                      # Initialize database and config
 primer server start              # Start API + dashboard
 primer hook install              # Register the SessionEnd hook
diff --git a/pyproject.toml b/pyproject.toml
index c2f7e9ef..afe5ebdf 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -3,10 +3,50 @@ requires = ["hatchling"]
 build-backend = "hatchling.build"
 
 [project]
-name = "primer"
+name = "useprimer"
 version = "0.2.0"
 description = "Agent harness intelligence — measure what makes your AI coding tools effective"
+readme = "README.md"
+license = { text = "MIT" }
 requires-python = ">=3.12"
+authors = [
+    { name = "Charles C. Figueiredo", email = "ccf@ccf.io" },
+]
+maintainers = [
+    { name = "Charles C. Figueiredo", email = "ccf@ccf.io" },
+]
+keywords = [
+    "agent-harness",
+    "claude-code",
+    "cursor",
+    "codex",
+    "gemini",
+    "ai-engineering",
+    "developer-tools",
+    "analytics",
+    "observability",
+    "harness-intelligence",
+    "workflow-intelligence",
+    "finops",
+    "devex",
+    "mcp",
+]
+classifiers = [
+    "Development Status :: 4 - Beta",
+    "Environment :: Web Environment",
+    "Framework :: FastAPI",
+    "Intended Audience :: Developers",
+    "Intended Audience :: Information Technology",
+    "License :: OSI Approved :: MIT License",
+    "Operating System :: OS Independent",
+    "Programming Language :: Python :: 3",
+    "Programming Language :: Python :: 3.12",
+    "Programming Language :: Python :: 3.13",
+    "Topic :: Software Development",
+    "Topic :: Software Development :: Libraries :: Python Modules",
+    "Topic :: System :: Monitoring",
+    "Typing :: Typed",
+]
 dependencies = [
     "fastapi>=0.115.0",
     "uvicorn[standard]>=0.32.0",
@@ -29,6 +69,14 @@ dependencies = [
     "opentelemetry-exporter-otlp-proto-http>=1.28.0",
 ]
 
+[project.urls]
+Homepage = "https://useprimer.dev"
+Documentation = "https://useprimer.dev/docs/"
+Repository = "https://github.com/ccf/primer"
+Issues = "https://github.com/ccf/primer/issues"
+Changelog = "https://github.com/ccf/primer/releases"
+"Live Demo" = "https://demo.useprimer.dev"
+
 [project.scripts]
 primer = "primer.cli.main:cli"
 
@@ -66,6 +114,22 @@ ignore = ["S101", "S104", "S106", "S607", "B008"]
 exclude_dirs = ["tests", "alembic"]
 skips = ["B101", "B104", "B105", "B404", "B603", "B607"]
 
+[tool.hatch.build.targets.wheel]
+# PyPI project name is "useprimer" (matches useprimer.dev) but the importable
+# Python module is still `primer` — same pattern as PyYAML → `yaml`. Tell
+# hatch to include src/primer/ in the wheel.
+packages = ["src/primer"]
+
 [tool.hatch.build.targets.wheel.force-include]
 "alembic" = "primer/_alembic"
 "alembic.ini" = "primer/_alembic.ini"
+
+[tool.hatch.build.targets.sdist]
+include = [
+    "src/primer",
+    "alembic",
+    "alembic.ini",
+    "README.md",
+    "LICENSE",
+    "pyproject.toml",
+]
diff --git a/src/primer/cli/main.py b/src/primer/cli/main.py
index 2b221286..5d46c0ba 100644
--- a/src/primer/cli/main.py
+++ b/src/primer/cli/main.py
@@ -17,7 +17,7 @@
 
 
 @click.group()
-@click.version_option(package_name="primer")
+@click.version_option(package_name="useprimer")
 def cli() -> None:
     """Primer — Claude Code usage insights for your team."""
     from primer.cli.config import load_config_into_env