diff --git a/plugins/factoids.py b/plugins/factoids.py
index ba8d229..509e772 100644
--- a/plugins/factoids.py
+++ b/plugins/factoids.py
@@ -1,6 +1,6 @@
 from datetime import datetime
 import json
-from typing import TYPE_CHECKING, Literal, Mapping, Optional, TypedDict, Union, cast, overload
+from typing import TYPE_CHECKING, Any, Literal, Mapping, Optional, TypedDict, Union, cast, overload
 from typing_extensions import NotRequired
 
 from discord import AllowedMentions, Embed, Message, MessageReference, Thread
@@ -41,9 +41,15 @@ class GlobalConfig:
         def __init__(self, *, id: int = ..., prefix: Optional[str] = ...) -> None: ...
 
 
+class CooldownInfo(TypedDict):
+    length: int
+    applies_for: str
+
+
 class Flags(TypedDict):
     mentions: NotRequired[bool]
     acl: NotRequired[str]
+    cooldown: NotRequired[CooldownInfo]
 
 
 @registry.mapped
@@ -150,10 +156,32 @@ async def init() -> None:
         prefix = conf.prefix
 
 
+class CooldownMap:
+    def __init__(self):
+        self.cooldown_buckets = {}
+
+    def _purge_expired_buckets(self, current: int) -> None:
+        to_delete = [key for key, expires_at in self.cooldown_buckets.items() if expires_at <= current]
+        for key in to_delete:
+            del self.cooldown_buckets[key]
+
+    def update_cooldown(self, key: Any, length: int, current: int) -> bool:
+        self._purge_expired_buckets(current)
+
+        if key not in self.cooldown_buckets:
+            self.cooldown_buckets[key] = current + length
+            return False
+        return True
+
+
 @cog
 class Factoids(Cog):
     """Manage factoids."""
 
+    def __init__(self):
+        super().__init__()
+        self.cd_mapping = CooldownMap()
+
     @Cog.listener()
     async def on_message(self, msg: Message) -> None:
         if msg.author.bot:
@@ -184,6 +212,18 @@ async def on_message(self, msg: Message) -> None:
                 if "mentions" in flags and flags["mentions"]:
                     mentions = AllowedMentions(roles=True, users=True)
 
+                cooldown = flags.get("cooldown", None)
+                # has a cooldown, acl evalutes to true and currently on cooldown
+                if (
+                    cooldown
+                    and evaluate_acl(cooldown["applies_for"], msg.author, msg.channel) == EvalResult.TRUE
+                    and self.cd_mapping.update_cooldown(
+                        (msg.channel.id, alias.factoid.id), cooldown["length"], int(msg.created_at.timestamp())
+                    )
+                ):
+                    await msg.add_reaction("\u231B")
+                    return
+
             embed = Embed.from_dict(alias.factoid.embed_data) if alias.factoid.embed_data is not None else None
             if msg.reference is not None and msg.reference.message_id is not None:
                 reference = MessageReference(
@@ -392,6 +432,9 @@ async def tag_flags(self, ctx: Context, name: str, flags: Optional[Union[CodeBlo
         Configure admin-only flags for a factoid. The flags are a JSON dictionary with the following keys:
         - "mentions": a boolean, if true, makes the factoid invocation ping the roles and users it involves
         - "acl": a string referring to an ACL (configurable with `acl`) required to use the factoid
+        - "cooldown": a dictionary that if present, specifies a cooldown for the factoid
+            - "length": how long the cooldown lasts for
+            - "applies_for": a string referring to an ACL that specifies when the cooldown applies
         """
         assert prefix is not None
         name = validate_name(name)