diff --git a/.github/actions/setup-nodejs/action.yml b/.github/actions/setup-nodejs/action.yml
new file mode 100644
index 000000000..452b2b557
--- /dev/null
+++ b/.github/actions/setup-nodejs/action.yml
@@ -0,0 +1,10 @@
+name: 🤖 Setup Nodejs
+
+runs:
+  using: 'composite'
+  steps:
+    - name: Setup node
+      uses: actions/setup-node@v4
+      with:
+        node-version: 20
+        cache: 'npm'
diff --git a/.github/workflows/fleek-deploy-common.yml b/.github/workflows/fleek-deploy-common.yml
new file mode 100644
index 000000000..1fa447d11
--- /dev/null
+++ b/.github/workflows/fleek-deploy-common.yml
@@ -0,0 +1,115 @@
+name: ⚡️ Deploy site (Common)
+
+on:
+  workflow_dispatch:
+  workflow_call:
+    inputs:
+      environment:
+        required: true
+        type: string
+
+jobs:
+  deploy-to-fleek:
+    runs-on: ubuntu-latest
+    environment: ${{ inputs.environment }}
+    env:
+      DASHBOARD_UNARCHIVED_PATH: "temp/dashboard"
+      FLEEK_PROJECT_ID: ${{ env.FLEEK_PROJECT_ID }}
+      FLEEK_SLUG: ${{ env.FLEEK_SLUG }}
+      FLEEK_TOKEN: ${{ secrets.FLEEK_TOKEN }}
+      GITHUB_SOURCE_REPO: ${{ github.repository }}
+      DOPPLER_CONFIG: ${{ env.DOPPLER_CONFIG }}
+      DOPPLER_PROJECT: ${{ env.DOPPLER_PROJECT }}
+      DOPPLER_TOKEN: ${{ secrets.DOPPLER_TOKEN }}
+      TARGET_ENVIRONMENT: ${{ inputs.environment }}
+    steps:
+      - name: Checkout
+        uses: actions/checkout@v4
+
+      - uses: oven-sh/setup-bun@v2
+        with:
+          bun-version: latest
+
+      - uses: ./.github/actions/setup-nodejs
+
+      - name: Install Doppler CLI
+        uses: dopplerhq/cli-action@v3
+
+      - name: Setup Doppler
+        run: |
+          doppler configure set token "$DOPPLER_TOKEN"
+          doppler configure set project "$DOPPLER_PROJECT"
+          doppler configure set config "$DOPPLER_CONFIG"
+
+      - name: Env vars health check
+        run: |
+          if ! doppler run -- printenv | grep -q 'NEXT_PUBLIC_SDK__AUTHENTICATION_URL'; then
+            echo "👹 Oops! Missing required environment variable during health check..."
+            exit 1           
+          fi
+
+          echo "🚑 Doppler envVars seem healthy!"
+
+      - name: Setup dotenv
+        run: |
+          scripts/setup-ci-dotenv
+
+      - name: Install Fleek CLI
+        run: npm i -g @fleek-platform/cli
+
+      # TODO: Maybe separate into three steps:
+      # - Site build
+      # - Dashboard
+      # - Deploy
+      - name: Install Packages
+        run: npm install
+
+      # TODO: It might be wiser to use a regular
+      # NPM package deployment and copy distribution
+      # to the local path
+      - name: Download Dashboard artifact
+        id: download_dashboard_artifact
+        run: |
+          github_token="$GITHUB_TOKEN"
+          source_repo="$GITHUB_SOURCE_REPO"
+          dashboard_build_output_filename="build-output-fleek-xyz-$TARGET_ENVIRONMENT"
+          latest_artifact_file="$dashboard_build_output_filename.zip"
+
+          .scripts/download_artifact \
+            "$github_token" \
+            "$source_repo" \
+            "$dashboard_build_output_filename" \
+            "$latest_artifact_file"
+
+          echo "latest_dashboard_artifact=$latest_artifact_file" >> "$GITHUB_OUTPUT"
+
+      - name: Prepare Dashboard files
+        env:
+          ARTIFACT: ${{ steps.download_dashboard_artifact.outputs.latest_dashboard_artifact }}
+          OUTPUT_PATH: ${{ env.DASHBOARD_UNARCHIVED_PATH }}
+        run: |
+          if ! scripts/unarchive_dashboard_files "$ARTIFACT" "$OUTPUT_PATH"; then
+            echo "👹 Oops! Failed to unarchive the dashboard files for some reason..."
+            exit 1
+          fi
+
+          echo "✅ Unarchived the archive file $ARTIFACT, to $OUTPUT_PATH. It's contents are listed below:"
+          ls -la "$OUTPUT_PATH"
+        
+      - name: Setup fleek.config.json
+        run: |
+          DIST="dist"
+          BUILD="npm run build && cp -r $DASHBOARD_UNARCHIVED_PATH $DIST"
+          
+          ./scripts/setup-fleek-config \
+            "$FLEEK_SLUG" \
+            "$DIST" \
+            "$BUILD"
+
+      - name: Build & deploy
+        run: |
+          fleek sites deploy
+
+      - name: Clear
+        run: |
+          rm .env
diff --git a/.github/workflows/fleek-deploy-production.yml b/.github/workflows/fleek-deploy-production.yml
new file mode 100644
index 000000000..59ea490f2
--- /dev/null
+++ b/.github/workflows/fleek-deploy-production.yml
@@ -0,0 +1,19 @@
+# TODO: Once satisfied with staging setup uncomment the following workflow
+
+# name: ⚡️ Deploy Dashboard (Production)
+
+# on:
+#   workflow_dispatch:
+#   push:
+#     branches:
+#       - main
+#   # The workflow's dispatched on Release by develop hash
+#   repository_dispatch:
+#     types: [Release]
+
+# jobs:
+#   deploy-to-staging:
+#     uses: ./.github/workflows/fleek-deploy-common.yml
+#     with:
+#       environment: production
+#     secrets: inherit
diff --git a/.github/workflows/fleek-deploy-staging.yml b/.github/workflows/fleek-deploy-staging.yml
new file mode 100644
index 000000000..d30fa115a
--- /dev/null
+++ b/.github/workflows/fleek-deploy-staging.yml
@@ -0,0 +1,17 @@
+name: ⚡️ Deploy Dashboard (Staging)
+
+on:
+  workflow_dispatch:
+  push:
+    branches:
+      - develop
+  # The workflow's dispatched on Release by develop hash
+  repository_dispatch:
+    types: [Release]
+
+jobs:
+  deploy-to-staging:
+    uses: ./.github/workflows/fleek-deploy-common.yml
+    with:
+      environment: staging
+    secrets: inherit
diff --git a/.github/workflows/release-by-develop-hash.yml b/.github/workflows/release-by-develop-hash.yml
index 9697b5d88..e2cb46b27 100644
--- a/.github/workflows/release-by-develop-hash.yml
+++ b/.github/workflows/release-by-develop-hash.yml
@@ -118,7 +118,7 @@ jobs:
     - name: Dispatch Event
       env:
         PAT: ${{ secrets.GITHUB_TOKEN }}
-        ENDPOINT: 'https://api.github.com/repos/fleek-platform/website/dispatches'
+        ENDPOINT: 'https://api.github.com/repos/${{ github.repository }}/dispatches'
         EVENT_NAME: 'Release'
       run: |
         if ! curl -H "Accept: application/vnd.github+json" \
diff --git a/.gitignore b/.gitignore
index 233ce0747..3f60893c5 100644
--- a/.gitignore
+++ b/.gitignore
@@ -38,3 +38,6 @@ fleek.*.config.json
 
 #lock files
 pnpm-lock.yaml
+
+# dev
+dev_*
diff --git a/README.md b/README.md
index 5f30e043b..7761853c0 100644
--- a/README.md
+++ b/README.md
@@ -140,6 +140,12 @@ npm run build
 
 Tweak environment settings (src/settings.json), such as the site URL. Declare the `NODE_ENV` with value `prod` or `production` to switch environment target settings.
 
+Alternatively, you can skip build checkups and build assets only:
+
+```
+npm run build:static_assets
+```
+
 ## 🙈 Preview locally
 
 You can preview the distribution build locally by starting the preview HTTP server:
diff --git a/package.json b/package.json
index 036068a71..f608df751 100644
--- a/package.json
+++ b/package.json
@@ -9,7 +9,8 @@
   "scripts": {
     "dev": "astro dev",
     "start": "astro dev",
-    "build": "rm -rf dist && npm run check:strict && npm run check:json && astro build && ./scripts/build/copy-video-content-src-to-dist",
+    "build": "rm -rf dist && npm run check:strict && npm run check:json && npm run build:static_assets",
+    "build:static_assets": "astro build && ./scripts/build/copy-video-content-src-to-dist && cp ./public/_redirects ./dist",
     "preview": "astro preview",
     "astro": "astro",
     "clean": "rm -rf .astro node_modules/.vite",
diff --git a/public/_redirects b/public/_redirects
new file mode 100644
index 000000000..277117e72
--- /dev/null
+++ b/public/_redirects
@@ -0,0 +1 @@
+/dashboard/* /dashboard/index.html 200
diff --git a/scripts/download_artifact b/scripts/download_artifact
new file mode 100755
index 000000000..6f6ba786f
--- /dev/null
+++ b/scripts/download_artifact
@@ -0,0 +1,67 @@
+#!/bin/bash
+
+ghToken="$1"
+orgRepo="$2"
+targetArtifactFilename="$3"
+outputFilename="$4"
+
+if [[ -z "$1" || -z "$2" || -z "$3" || -z "$4" ]]; then
+  echo "👹 Oops! Missing arguments, e.g. github token, organisation repository, artifact name, etc"
+  exit 1
+fi
+
+result=$(curl -sL \
+  -H "Accept: application/vnd.github+json" \
+  -H "Authorization: Bearer $ghToken" \
+  -H "X-GitHub-Api-Version: 2022-11-28" \
+  "https://api.github.com/repos/$orgRepo/actions/artifacts")
+
+if [[ -z "$result" ]]; then
+  echo "👹 Oops! The request for artifacts API has an unexpected response $result"
+  exit 1
+fi
+
+countMatchingFilename=$(echo "$result" | jq "[.artifacts[] | select(.name == \"$targetArtifactFilename\")] | length")
+
+if [[ "$countMatchingFilename" -eq 0 ]]; then
+  echo "👹 Oops! Didn't find any artifacts of name $targetArtifactFilename"
+  exit 1
+fi
+
+echo "✅ Found $countMatchingFilename artifact matches for name $targetArtifactFilename"
+
+filteredByFilename=$(echo "$result" | jq "[.artifacts[] | select(.name == \"$targetArtifactFilename\")]")
+
+if [[ -z "$filteredByFilename" ]]; then
+  echo "👹 Oops! Failed to get the latest artifact from response $result"
+  exit 1
+fi
+
+latestArtifact=$(echo "$filteredByFilename" | jq 'sort_by(.created_at) | reverse | .[0]')
+
+if [[ -z "$latestArtifact" ]]; then
+  echo "👹 Oops! Failed to get the latest artifact from response $result"
+  exit 1
+fi
+
+latestArtifactId=$(echo "$latestArtifact" | jq '.id')
+latestArtifactName=$(echo "$latestArtifact" | jq '.name')
+
+if [[ -z "$latestArtifactId" ]]; then
+  echo "👹 Oops! Failed to get the latest artifact id from response $latestArtifact"
+  exit 1
+fi
+
+echo "✅ Got artifact id $latestArtifactId of name $latestArtifactName"
+
+if ! curl -sL \
+  -H "Accept: application/vnd.github+json" \
+  -H "Authorization: Bearer $ghToken" \
+  -H "X-GitHub-Api-Version: 2022-11-28" \
+  "https://api.github.com/repos/$orgRepo/actions/artifacts/$latestArtifactId/zip" \
+  --output "$outputFilename"; then
+  echo "👹 Oops! Failed download the artifact id $latestArtifactId"
+  exit 1
+fi
+
+echo "✅ Downloaded artifact $outputFilename"
diff --git a/scripts/setup-ci-dotenv b/scripts/setup-ci-dotenv
new file mode 100755
index 000000000..086609c47
--- /dev/null
+++ b/scripts/setup-ci-dotenv
@@ -0,0 +1,31 @@
+#!/bin/bash
+
+targetEnvPath=".env"
+# Using dotenv due to `fleek sites deploy`
+# failing to authenticate via the host or declared
+# fleek env vars for some reason
+doppler secrets download \
+  --no-file \
+  --format env > "$targetEnvPath"
+
+# The Fleek CLI supports envVars overrides
+# for this reason, we should exclude some vars
+# originated from doppler
+EXCLUDE_CSV=( "UI__APP_URL" "SDK__GRAPHQL_API_URL" "SDK__AUTH_APPS_URL" "SDK__IPFS__STORAGE_API_URL" "SDK__UPLOAD_PROXY_API_URL" "SITE_SLUG_DOMAIN" )
+
+for item in "${EXCLUDE_CSV[@]}"; do
+  if [[ "$OSTYPE" == "darwin"* ]]; then
+    sed -i '' "/^${item}=/d" "$targetEnvPath"
+  else
+    sed -i "/^${item}=/d" "$targetEnvPath"
+  fi
+done
+
+for item in "${EXCLUDE_CSV[@]}"; do
+  if grep -q "^${item}=" "$targetEnvPath"; then
+    echo "👹 Oops! Failed to exclude $item from $targetEnvPath"
+    exit 1
+  fi
+done
+
+echo "✅ Completed dot env setup!"
diff --git a/scripts/setup-fleek-config b/scripts/setup-fleek-config
new file mode 100755
index 000000000..36be70925
--- /dev/null
+++ b/scripts/setup-fleek-config
@@ -0,0 +1,33 @@
+#!/bin/bash
+
+if [[ -z "$1" || -z "$2" || -z "$3" ]]; then
+  echo "👹 Oops! Missing arguments required for slug, distDir and buildCommand."
+  exit 1
+fi
+
+fleekConfigPath="./fleek.config.json"
+temp="$fleekConfigPath.tmp"
+
+if ! jq --arg slug "$1" --arg distDir "$2" --arg buildCommand "$3" '
+  .sites[0].slug = $slug |
+  .sites[0].distDir = $distDir |
+  .sites[0].buildCommand = $buildCommand
+' "$fleekConfigPath" > "$temp"; then
+  echo "👹 Oops! Failed to set $fleekConfigPath for some reason..."
+  exit 1
+fi
+
+if ! mv "$temp" "$fleekConfigPath"; then
+  echo "👹 Oops! Failed to override the $fleekConfigPath"
+  exit 1
+fi
+
+if ! rm "$temp"; then
+  echo "⚠️ WARNING: Failed to remove $temp file"
+fi
+
+echo "🔍 The $fleekConfigPath content is:"
+cat "$fleekConfigPath"
+echo
+
+echo "✅ Completed fleek config setup!"
diff --git a/scripts/unarchive_dashboard_files b/scripts/unarchive_dashboard_files
new file mode 100755
index 000000000..4226053a5
--- /dev/null
+++ b/scripts/unarchive_dashboard_files
@@ -0,0 +1,31 @@
+#!/bin/bash
+
+if [[ -z "$1" || -z "$2" ]]; then
+  echo "👹 Oops! Missing arguments. Have you provided a filename and output path?"
+  exit 1
+fi
+
+artifact_filename="$1"
+output_path="$2"
+
+if ! unzip -q -o "$artifact_filename" -d "$output_path"; then
+  echo "👹 Oops! Failed to unzip $artifact_filename"
+  exit 1
+fi
+
+echo "✅ Unziped $artifact_filename"
+
+if ! rm "$artifact_filename"; then
+  echo "👹 Oops! Failed to delete $artifact_filename"
+  exit 1
+fi
+
+echo "✅ Deleted $artifact_filename"
+
+if ! mkdir -p "$output_path"; then
+  echo "👹 Oops! Failed to create the output path $output_path"
+  exit 1
+fi
+
+echo "🤖 The file content generated the following file tree..."
+tree -L 2 "$output_path"