I see this mostly with using Mixpanel, where we get links like:
https://mixpanel.com/report/1234/funnels/#view/1234/from_date:0,segfilter:(filters:!((filter:(operand:!(app,App),operator:%3D%3D),property:utm_medium,selected_property_type:string,type:string),(property:ab-test-01-08-14,selected_property_type:string,type:string)),op:and),segment_type:string,to_date:0
for sharing analytics tools. flowdock links it as:
https://mixpanel.com/report/1234/funnels/#view/1234/from_date:0,segfilter:(filters:!((filter:(operand:!(app,App),operator:%3D%3D),property:utm_medium,selected_property_type:string,type:string),(property:ab-test-01-08-14,selected_property_type:string,type:string)),op:and),segment_type:string,to_date:0
haven't looked at this code much. if someone can drop me some pointers to where this is in the code, I can try and take a look.