diff --git a/references/phrases.md b/references/phrases.md index 6d964f3..edc7af1 100644 --- a/references/phrases.md +++ b/references/phrases.md @@ -85,3 +85,14 @@ Announcing difficulty or significance rather than demonstrating it: - "This is genuinely hard" - "This is what leadership actually looks like" - "This is what X actually looks like" + +## Email Pleasantries +- "I hope this email finds you well" +- "I hope you're doing well" +- "I hope all is well" + +## Letter Announcements +- "I am writing this letter..." +- "I am writing to inform you..." +- "Writing this to inform you..." +- "I wanted to reach out..." diff --git a/references/structures.md b/references/structures.md index 9a1a876..a29cb7c 100644 --- a/references/structures.md +++ b/references/structures.md @@ -69,3 +69,48 @@ These announce insight rather than deliver it. |---------|---------| | Absolute words (always, never, everyone, everybody, nobody) | False authority | | AI-overused intensifiers (deeply, truly, fundamentally, inherently, simply, literally, inevitably) | Empty emphasis | + +## Transformation Chains +Words that link end-to-end, creating false momentum. + +| Pattern | Problem | +|---------|---------| +| "X became Y. Y became Z." | Artificial momentum | +| "Friction becomes flow. Flow becomes speed." | Chain linking | +| "Word slop became legibility. Legibility became clarity." | False progression | +| "Bottlenecks become opportunities. Opportunities become growth." | Manufactured causation | + +**Instead:** State the outcome directly. "The process is now faster." + +## Before/After Framing +False historical contrast to manufacture significance. + +| Pattern | Problem | +|---------|---------| +| "Before X, it was Y." | Manufactured history | +| "Before AI, it was manual." | False transformation arc | +| "Before this framework, teams struggled." | Exaggerated contrast | + +**Instead:** Describe the current state. Skip the manufactured history. + +## Corrective Reveals +Dramatic "truth telling" structure that positions the writer as enlightened. + +| Pattern | Problem | +|---------|---------| +| "You've been told X. Here's the truth: Y." | Theatrical setup | +| "You've been told a lie. Here is the actual truth." | False authority | +| "Everyone says X. They're wrong." | Contrarian posturing | + +**Instead:** State Y directly without the theatrical setup. + +## Forced Cohesion +Artificially linking separate ideas to sound profound. + +| Pattern | Problem | +|---------|---------| +| "You can't have X without Y." | False interdependence | +| "You can't have one without the other." | Manufactured connection | +| "These two things are linked." | Vague binding | + +**Instead:** If they're truly linked, the connection will be clear from context.