From b742c91c9e137b47df126eb1a06027588e793409 Mon Sep 17 00:00:00 2001 From: John Koht Date: Sun, 20 May 2018 20:48:48 -0500 Subject: [PATCH 1/3] start new branding post --- ...8-05-21-our-brand-redesigned.html.markdown | 34 +++++++++++++++++++ 1 file changed, 34 insertions(+) create mode 100644 source/2018-05-21-our-brand-redesigned.html.markdown diff --git a/source/2018-05-21-our-brand-redesigned.html.markdown b/source/2018-05-21-our-brand-redesigned.html.markdown new file mode 100644 index 0000000..9553688 --- /dev/null +++ b/source/2018-05-21-our-brand-redesigned.html.markdown @@ -0,0 +1,34 @@ +--- +title: Our Brand Redesigned +subtitle: +date: 2018-05-21 01:15 +0000 +tags: design, branding +category: design +author_id: johnkoht +featured: true +--- + +Over the past decade, we've been busy helping companies build great products through our human-centered approach to design and development. We've worked with some amazing clients, from small startups to non-profits to enterprise companies. On our 10th birthday, we've decided to reinvent our brand to better represent who we are and what we do. We really love our new logo and we're excited to introduce it to the world. + + + +### First, a little backgound + +kohactive is a software design and development consultancy. We partner with companies of all sizes to build web and mobile products. The very foundation of the company is to **cooperate** and **collaboration** with our clients. The "koh" in "kohactive" isn't about my last name as much as it is about how we work with and empower our clients--that's why the original logo emphazies the "koh" in a purple and "active" in a dark gray. + +### Looking Forward + +As we began to redesign our brand, we looked at how we can best symbolize this sense of collaboration and cooperation. The new mark represents this through the two layers of the "K". The top layer, distinct and bright, represents the client while the bottom layer, darker and complentary, represents kohactive. + +We also believe that the new mark symbolizes the products we build, our strategy and innovation services create two primary components of our products: the design and the technology. The top layer of our mark represents the design, the interfaces, and the graphical components of the products we build while the bottom layer represents the technology that lays behind the scenes and powers our products. + +### Bright and Electric Colors + +Our old brand was composed of flat, saturated colors. Flat was a great design pattern but for our new look, we wanted something new, something brighter, something more electric. We played around with a variety of color palettes until we fell in love with this colorful palette. + +### What's Next? + +We're relaunching our current website with the new branding. In the near future, we'll be launching a completely new website the better represents our new brand. We look forward to sharing that with you. + +If you have any questions about koahctive or branding, feel free to reach out. + From 9d5f013508d5b6b021eb681195f12b339d04a068 Mon Sep 17 00:00:00 2001 From: John Koht Date: Mon, 21 May 2018 09:31:29 -0500 Subject: [PATCH 2/3] update copy --- source/2018-05-21-our-brand-redesigned.html.markdown | 8 +++++--- 1 file changed, 5 insertions(+), 3 deletions(-) diff --git a/source/2018-05-21-our-brand-redesigned.html.markdown b/source/2018-05-21-our-brand-redesigned.html.markdown index 9553688..701864b 100644 --- a/source/2018-05-21-our-brand-redesigned.html.markdown +++ b/source/2018-05-21-our-brand-redesigned.html.markdown @@ -8,17 +8,19 @@ author_id: johnkoht featured: true --- -Over the past decade, we've been busy helping companies build great products through our human-centered approach to design and development. We've worked with some amazing clients, from small startups to non-profits to enterprise companies. On our 10th birthday, we've decided to reinvent our brand to better represent who we are and what we do. We really love our new logo and we're excited to introduce it to the world. +Over the past decade, we've helped companies build great products through our human-centered approach to design and development. We've worked with some amazing clients, from small startups to non-profits to enterprise companies. We're proud of the work we've created and people we've worked with. + +As this year marks the 10th birthday of kohactive, we've we've decided to reinvent our brand to better represent who we are and what we do. We really love our new logo and we're excited to share with you. ### First, a little backgound -kohactive is a software design and development consultancy. We partner with companies of all sizes to build web and mobile products. The very foundation of the company is to **cooperate** and **collaboration** with our clients. The "koh" in "kohactive" isn't about my last name as much as it is about how we work with and empower our clients--that's why the original logo emphazies the "koh" in a purple and "active" in a dark gray. +kohactive is a software design and development consultancy. We partner with companies of all sizes to build web and mobile products. The very foundation of the company is to **cooperate** and **collaborate** with our clients. The "koh" in "kohactive" isn't about my last name as much as it is about how we work with and empower our clients--that's why the original logo emphazies the "koh" in a purple and "active" in a dark gray. ### Looking Forward -As we began to redesign our brand, we looked at how we can best symbolize this sense of collaboration and cooperation. The new mark represents this through the two layers of the "K". The top layer, distinct and bright, represents the client while the bottom layer, darker and complentary, represents kohactive. +As we began to redesign our brand, we looked at how we can best symbolize this sense of collaboration and cooperation. The new mark represents this through the two layers of the "K". The top layer, distinct and bright, represents the client while the bottom layer, darker and complimentary, represents kohactive. We also believe that the new mark symbolizes the products we build, our strategy and innovation services create two primary components of our products: the design and the technology. The top layer of our mark represents the design, the interfaces, and the graphical components of the products we build while the bottom layer represents the technology that lays behind the scenes and powers our products. From 4baef26b061e83ed189ca95bb5b0437d92cdf13b Mon Sep 17 00:00:00 2001 From: John Koht Date: Wed, 23 May 2018 16:39:54 -0500 Subject: [PATCH 3/3] branding post --- ...8-05-21-our-brand-redesigned.html.markdown | 24 ++++++++++--------- 1 file changed, 13 insertions(+), 11 deletions(-) diff --git a/source/2018-05-21-our-brand-redesigned.html.markdown b/source/2018-05-21-our-brand-redesigned.html.markdown index 701864b..c86c564 100644 --- a/source/2018-05-21-our-brand-redesigned.html.markdown +++ b/source/2018-05-21-our-brand-redesigned.html.markdown @@ -1,36 +1,38 @@ --- title: Our Brand Redesigned -subtitle: +subtitle: Reimagining our company brand in a whole new way date: 2018-05-21 01:15 +0000 tags: design, branding category: design author_id: johnkoht featured: true +image: http://res.cloudinary.com/dmow1tay1/image/upload/v1527111350/koh-logo-v2_zfcecu.jpg +banner: true +primary: true --- Over the past decade, we've helped companies build great products through our human-centered approach to design and development. We've worked with some amazing clients, from small startups to non-profits to enterprise companies. We're proud of the work we've created and people we've worked with. -As this year marks the 10th birthday of kohactive, we've we've decided to reinvent our brand to better represent who we are and what we do. We really love our new logo and we're excited to share with you. +As this year marks the 10th birthday of kohactive, we've decided to reinvent our brand to better represent who we are and what we do. We really love our new logo and we're excited to share with you. - +![Kohactive Logo 2018](http://res.cloudinary.com/dmow1tay1/image/upload/v1527111350/koh-logo-v2_zfcecu.jpg) -### First, a little backgound +kohactive is a software design and development consultancy. Companies of all sizes hire us to build software for them to solve real-world business problems. We've created customer dashboards, web applications, mobile productivity tools, APIs, task automation software, microservices and much more. -kohactive is a software design and development consultancy. We partner with companies of all sizes to build web and mobile products. The very foundation of the company is to **cooperate** and **collaborate** with our clients. The "koh" in "kohactive" isn't about my last name as much as it is about how we work with and empower our clients--that's why the original logo emphazies the "koh" in a purple and "active" in a dark gray. +We consider ourselves _partners_, not vendors. The very foundation of the company is to **cooperate** and **collaborate** with our clients. The "koh" in "kohactive" isn't about my last name, it's about how we work with and empower our clients. That's why the original logo emphazies the "koh" in a purple and "active" in a dark gray. -### Looking Forward +![Kohactive Logo Color Variations](http://res.cloudinary.com/dmow1tay1/image/upload/v1527111351/koh-logo-dual_t7rpji.jpg) As we began to redesign our brand, we looked at how we can best symbolize this sense of collaboration and cooperation. The new mark represents this through the two layers of the "K". The top layer, distinct and bright, represents the client while the bottom layer, darker and complimentary, represents kohactive. -We also believe that the new mark symbolizes the products we build, our strategy and innovation services create two primary components of our products: the design and the technology. The top layer of our mark represents the design, the interfaces, and the graphical components of the products we build while the bottom layer represents the technology that lays behind the scenes and powers our products. +We also believe that the new mark symbolizes the products we build, our strategy and innovation services create two primary components of our products: the design and the technology. The top layer of our mark represents the design, the interfaces, and the graphical components of the product while the bottom layer represents the technology that lays behind the scenes and powers the product. -### Bright and Electric Colors +Our old branding was created in 2008, a few years before the flat design pattern became popular, but fit in during the trend. Flat design is simplistic, minimalism in design. It focuses on bold, solid colors, flat icons and simple color palettes. Many large companies like Facebook, Microsoft, Google, and Apple have utilized flat design in their products. -Our old brand was composed of flat, saturated colors. Flat was a great design pattern but for our new look, we wanted something new, something brighter, something more electric. We played around with a variety of color palettes until we fell in love with this colorful palette. +While the pattern is still thirving, we see the beginning of a new pattern that is colorful, rich, and deep. We're moving to a brighter color palette, one that we feel is electric. We're moving away from flat and exposing the depth that is inherit to much design. We played around with a variety of color palettes until we fell in love with this colorful palette. -### What's Next? +![Kohactive Color Palette 2018](http://res.cloudinary.com/dmow1tay1/image/upload/v1527111350/Color_Palette_ctztsr.jpg) We're relaunching our current website with the new branding. In the near future, we'll be launching a completely new website the better represents our new brand. We look forward to sharing that with you. If you have any questions about koahctive or branding, feel free to reach out. -