Update README.md

Author: Justin Baker

README.md

@@ -45,4 +45,29 @@ Check out our [documentation](http://docs.launchdarkly.com) for in-depth instruc
 Contributing
 ------------
 
-We encourage pull-requests and other contributions from the community. We've also published an [SDK contributor's guide](http://docs.launchdarkly.com/v1.0/docs/sdk-contributors-guide) that provides a detailed explanation of how our SDKs work.
+We encourage pull-requests and other contributions from the community. We've also published an [SDK contributor's guide](http://docs.launchdarkly.com/v1.0/docs/sdk-contributors-guide) that provides a detailed explanation of how our SDKs work.
+
+About LaunchDarkly
+-----------
+
+* LaunchDarkly is a continuous delivery platform that provides feature flags as a service and allows developers to iterate quickly and safely. We allow you to easily flag your features and manage them from the LaunchDarkly dashboard.  With LaunchDarkly, you can:
+    * Roll out a new feature to a subset of your users (like a group of users who opt-in to a beta tester group), gathering feedback and bug reports from real-world use cases.
+    * Gradually roll out a feature to an increasing percentage of users, and track the effect that the feature has on key metrics (for instance, how likely is a user to complete a purchase if they have feature A versus feature B?).
+    * Turn off a feature that you realize is causing performance problems in production, without needing to re-deploy, or even restart the application with a changed configuration file.
+    * Grant access to certain features based on user attributes, like payment plan (eg: users on the ‘gold’ plan get access to more features than users in the ‘silver’ plan). Disable parts of your application to facilitate maintenance, without taking everything offline.
+* LaunchDarkly provides feature flag SDKs for
+    * [Java](http://docs.launchdarkly.com/docs/java-sdk-reference "Java SDK")
+    * [JavaScript] (http://docs.launchdarkly.com/docs/js-sdk-reference "LaunchDarkly JavaScript SDK")
+    * [PHP] (http://docs.launchdarkly.com/docs/php-sdk-reference "LaunchDarkly PHP SDK")
+    * [Python] (http://docs.launchdarkly.com/docs/python-sdk-reference "LaunchDarkly Python SDK")
+    * [Go] (http://docs.launchdarkly.com/docs/go-sdk-reference "LaunchDarkly Go SDK")
+    * [Node.JS] (http://docs.launchdarkly.com/docs/node-sdk-reference "LaunchDarkly Node SDK")
+    * [.NET] (http://docs.launchdarkly.com/docs/dotnet-sdk-reference "LaunchDarkly .Net SDK")
+    * [Ruby] (http://docs.launchdarkly.com/docs/ruby-sdk-reference "LaunchDarkly Ruby SDK")
+    * [Python Twisted] (http://docs.launchdarkly.com/docs/python-twisted "LaunchDarkly Python Twisted SDK")
+* Explore LaunchDarkly
+    * [www.launchdarkly.com] (http://www.launchdarkly.com/ "LaunchDarkly Main Website") for more information
+    * [docs.launchdarkly.com] (http://docs.launchdarkly.com/  "LaunchDarkly Documentation") for our documentation and SDKs
+    * [apidocs.launchdarkly.com] (http://apidocs.launchdarkly.com/  "LaunchDarkly API Documentation") for our API documentation
+    * [blog.launchdarkly.com] (http://blog.launchdarkly.com/  "LaunchDarkly Blog Documentation") for the latest product updates
+