diff --git a/backend/src/api/public/v1/organizations/createOrganization.ts b/backend/src/api/public/v1/organizations/createOrganization.ts
index b95111fc0c..d8f47714a1 100644
--- a/backend/src/api/public/v1/organizations/createOrganization.ts
+++ b/backend/src/api/public/v1/organizations/createOrganization.ts
@@ -13,20 +13,22 @@ const bodySchema = z.object({
   name: z.string().trim().min(1),
   domain: z.string().trim().min(1),
   source: z.string().trim().min(1),
+  logo: z.string().trim().min(1).optional(),
 })
 
 export async function createOrganization(req: Request, res: Response): Promise<void> {
-  const { name, domain, source } = validateOrThrow(bodySchema, req.body)
+  const { name, domain, source, logo } = validateOrThrow(bodySchema, req.body)
 
   const qx = optionsQx(req)
 
   let organizationId: string | undefined
 
   await qx.tx(async (tx) => {
-    const orgSource = OrganizationAttributeSource.CUSTOM
+    const orgSource = OrganizationAttributeSource.LFX_SERVE
 
     organizationId = await findOrCreateOrganization(tx, orgSource, {
       displayName: name,
+      logo,
       identities: [
         {
           value: domain,
@@ -59,5 +61,5 @@ export async function createOrganization(req: Request, res: Response): Promise<v
     )
   })
 
-  created(res, { id: organizationId, name })
+  created(res, { id: organizationId, name, logo })
 }
diff --git a/services/libs/data-access-layer/src/organizations/attributesConfig.ts b/services/libs/data-access-layer/src/organizations/attributesConfig.ts
index 64399bb913..51a048f0b9 100644
--- a/services/libs/data-access-layer/src/organizations/attributesConfig.ts
+++ b/services/libs/data-access-layer/src/organizations/attributesConfig.ts
@@ -229,6 +229,7 @@ export function findAttribute(name: string): OrgAttributeDef {
 
 export const ORG_DB_ATTRIBUTE_SOURCE_PRIORITY = [
   OrganizationAttributeSource.CUSTOM,
+  OrganizationAttributeSource.LFX_SERVE,
   OrganizationAttributeSource.ENRICHMENT_LFX_INTERNAL_API,
   OrganizationAttributeSource.ENRICHMENT_PEOPLEDATALABS,
   OrganizationAttributeSource.CVENT,
diff --git a/services/libs/types/src/enums/organizations.ts b/services/libs/types/src/enums/organizations.ts
index b209c3582f..8c9fd0523f 100644
--- a/services/libs/types/src/enums/organizations.ts
+++ b/services/libs/types/src/enums/organizations.ts
@@ -39,6 +39,7 @@ export enum OrganizationIdentityType {
 
 export enum OrganizationAttributeSource {
   CUSTOM = 'custom',
+  LFX_SERVE = 'lfx-serve',
   ENRICHMENT_LFX_INTERNAL_API = 'enrichment-lfx-internal-api',
   ENRICHMENT_PEOPLEDATALABS = 'enrichment-peopledatalabs',
   CVENT = 'cvent',