diff --git a/experiments/management/commands/create_experiment.py b/experiments/management/commands/create_experiment.py
new file mode 100644
index 00000000..d147ce37
--- /dev/null
+++ b/experiments/management/commands/create_experiment.py
@@ -0,0 +1,34 @@
+from django.db import IntegrityError
+from django.core.management import BaseCommand
+
+from experiments.models import Experiment
+
+
+class Command(BaseCommand):
+    def add_arguments(self, parser):
+        parser.add_argument('name', type=str, help='Chosen name for this experiment'),
+        parser.add_argument('alternatives', metavar='alternative', type=str, nargs='+', help='New alternative names ("control" is automatically created)'),
+        parser.add_argument('--add', default=False, type=bool, help='Add alternatives to an existing experiment rather than create a new one'),
+
+    def handle(self, *args, **options):
+        if options['add']:
+            try:
+                experiment = Experiment.objects.get(name=options['name'])
+            except Experiment.DoesNotExist:
+                self.stdout.write(self.style.ERROR("Could not find an experiment named '%s'" % options['name']))
+                return
+        else:
+            try:
+                experiment = Experiment.objects.create(name=options['name'])
+            except IntegrityError:
+                self.stdout.write(self.style.ERROR("An experiment named '%s' already exists" % options['name']))
+                return
+
+        for alternative in options['alternatives']:
+            if ':' in alternative:
+                alternative, weight = alternative.split(':')
+                experiment.ensure_alternative_exists(alternative, weight)
+            else:
+                experiment.ensure_alternative_exists(alternative)
+
+        self.stdout.write(self.style.SUCCESS("Experiment '%s' created" % experiment.name))