diff --git a/sevabot/frontend/main.py b/sevabot/frontend/main.py
index de2b53a..0a1f64c 100644
--- a/sevabot/frontend/main.py
+++ b/sevabot/frontend/main.py
@@ -15,6 +15,7 @@
 from flask import Flask
 from flask import render_template
 from flask import request
+from flask import jsonify
 
 import plac
 
@@ -141,11 +142,18 @@ def chats_post():
     settings = get_settings()
 
     shared_secret = request.form.get("secret")
+    format = request.form.get("format", "html")
 
     if shared_secret != settings.SHARED_SECRET:
         return "Bad shared secret", 403, {"Content-type": "text/plain"}
 
-    return render_template('chats.html', chats=chats, shared_secret=shared_secret)
+    if format == "json":
+        res = {}
+        for chat_id, chat in chats:
+            res.setdefault(chat_id, {}).update({'name': chat.FriendlyName})
+        return jsonify(res)
+
+    return render_template('chats.html' % format, chats=chats, shared_secret=shared_secret)
 
 
 @server.route("/chat_message/<string:shared_secret>/<string:chat_id>/", methods=['GET'])