diff --git a/.orycli.yml b/.orycli.yml
index e8e73dc59ba7..0d18af3c81af 100644
--- a/.orycli.yml
+++ b/.orycli.yml
@@ -5,3 +5,4 @@ pre_release_hooks:
   - ./script/render-schemas.sh
   - git config --unset user.email
   - git config --unset user.name
+  - make update-quickstart
diff --git a/Makefile b/Makefile
index ebe0bbec16e4..6638fef5f4eb 100644
--- a/Makefile
+++ b/Makefile
@@ -193,10 +193,14 @@ test-update-snapshots:
 	UPDATE_SNAPSHOTS=true go test -p 4 -tags sqlite -short ./...
 
 .PHONY: post-release
-post-release: .bin/yq
-	cat quickstart.yml | yq '.services.kratos.image = "oryd/kratos:'$$DOCKER_TAG'"' | sponge quickstart.yml
-	cat quickstart.yml | yq '.services.kratos-migrate.image = "oryd/kratos:'$$DOCKER_TAG'"' | sponge quickstart.yml
-	cat quickstart.yml | yq '.services.kratos-selfservice-ui-node.image = "oryd/kratos-selfservice-ui-node:'$$DOCKER_TAG'"' | sponge quickstart.yml
+post-release:
+	echo "nothing to do here"
+
+.PHONY: update-quickstart
+update-quickstart: .bin/yq
+	cat quickstart.yml | yq '.services.kratos.image = "oryd/kratos:'$$NEXT_VERSION'"' | sponge quickstart.yml
+	cat quickstart.yml | yq '.services.kratos-migrate.image = "oryd/kratos:'$$NEXT_VERSION'"' | sponge quickstart.yml
+	cat quickstart.yml | yq '.services.kratos-selfservice-ui-node.image = "oryd/kratos-selfservice-ui-node:'$$NEXT_VERSION'"' | sponge quickstart.yml
 
 licenses: .bin/licenses node_modules  # checks open-source licenses
 	.bin/licenses