diff --git a/README.rst b/README.rst
index 5e26406..2020c39 100644
--- a/README.rst
+++ b/README.rst
@@ -113,6 +113,41 @@ Sub-factory attribute points to the model fixture of the sub-factory.
 Attributes of sub-factories are injected as dependencies to the model fixture and can be overridden_ via
 the parametrization.
 
+Django Model SubFactory with a custom fixture name
+--------------------------------------------------
+
+By default, the subfactory is retrieved by using the lowercase-underscore form of the Django model class name
+and invoking that fixture from the pytest request.
+If you want to use a different name, you must define it in the factory class Meta and use a custom DjangoModelFactory
+
+.. code-block:: python
+
+    from factory.django import DjangoModelFactory, DjangoOptions
+
+    class CustomFixtureFactoryOptions(DjangoOptions):
+    """Allow overriding the fixture name when referencing the factory via SubFactory/RelatedFactory."""
+    def _build_default_options(self):
+        return super()._build_default_options()  + [
+            factory.base.OptionDefault("fixture_name", None),
+        ]
+
+
+    class CustomFixtureDjangoModelFactory(DjangoModelFactory):
+        _options_class = CustomFixtureFactoryOptions
+
+        class Meta:
+            abstract = True
+
+
+    @register
+    class AuthorFactory(CustomFixtureDjangoModelFactory):
+        class Meta:
+            model = Author
+            fixture_name = "other_author"
+
+        name = "Charles Dickens"
+
+
 Related Factory
 ---------------
 
diff --git a/pytest_factoryboy/fixture.py b/pytest_factoryboy/fixture.py
index 782806e..70764fe 100644
--- a/pytest_factoryboy/fixture.py
+++ b/pytest_factoryboy/fixture.py
@@ -273,6 +273,10 @@ def inject_into_caller(name: str, function: Callable[..., Any], locals_: Box[dic
 
 def get_model_name(factory_class: FactoryType) -> str:
     """Get model fixture name by factory."""
+    overriden_fixture_name = getattr(factory_class._meta, "fixture_name", None)
+    if overriden_fixture_name is not None:
+        return overriden_fixture_name
+
     model_cls = factory_class._meta.model
 
     if isinstance(model_cls, str):
@@ -501,7 +505,7 @@ def attr_fixture(request: SubRequest, value: T) -> T:
 
 def subfactory_fixture(request: SubRequest, factory_class: FactoryType) -> Any:
     """SubFactory/RelatedFactory fixture implementation."""
-    fixture = inflection.underscore(factory_class._meta.model.__name__)
+    fixture = inflection.underscore(get_model_name(factory_class))
     return request.getfixturevalue(fixture)