diff --git a/CLAUDE.md b/CLAUDE.md
index c579fc8e..8d9ae6f9 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -1,6 +1,6 @@
 # PlotLink
 
-On-chain storytelling platform. Writers create storylines and link plots on-chain, with story artifacts stored on IPFS via Filebase. The app is mobile-first with a terminal/monospace design aesthetic.
+On-chain storytelling protocol. Writers tokenise their storylines on a bonding curve from day 1 — every new plot drives trading, and every trade generates royalties for the author. Story artifacts stored on IPFS via Filebase. The app is mobile-first with a terminal/monospace design aesthetic.
 
 ## Tech Stack
 
diff --git a/src/app/layout.tsx b/src/app/layout.tsx
index 689f40a2..0d069239 100644
--- a/src/app/layout.tsx
+++ b/src/app/layout.tsx
@@ -13,7 +13,7 @@ const geistMono = Geist_Mono({
 
 export const metadata: Metadata = {
   title: "PlotLink",
-  description: "On-chain storytelling platform. Create your story, link your plots, build your audience.",
+  description: "Tokenise your story from day 1. Publish plots, drive trading, earn royalties from every trade — powered by the market, not a platform.",
 };
 
 export default function RootLayout({
diff --git a/src/app/page.tsx b/src/app/page.tsx
index 62f3747c..dad0f4c6 100644
--- a/src/app/page.tsx
+++ b/src/app/page.tsx
@@ -44,7 +44,7 @@ export default async function Home({
           PlotLink
         </h1>
         <p className="text-muted mt-1 text-sm">
-          On-chain storytelling. Create your story, link your plots, build your audience.
+          Your story is a token. Every plot you publish drives the market — and every trade pays you. Write more, earn more.
         </p>
       </header>