see https://github.com/rust-lang/crates.io/pulls?q=is%3Apr+is%3Aclosed+opengraph for the crates.io implementation and their subcrate.
I imagine it's an image to be generated for each crate.
These would then be
example from this crates.io page is this image. I imagine some details might be different.
This needs typst locally installed on the docs.rs server.