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src/connections/destinations/catalog/actions-stackadapt-cloud/index.md

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{% include content/plan-grid.md name="actions" %}
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Setting up [StackAdapt](https://www.stackadapt.com/){:target="\_blank"} as a Segment destination forwards your Segment events to StackAdapt. This allows you to generate retargeting and lookalike audiences, track conversions, and measure return on ad spend using your Segment events - bypassing the need to install the StackAdapt pixel on your website and write code to send events to StackAdapt.
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Setting up [StackAdapt](https://www.stackadapt.com/){:target="\_blank"} as a Segment destination forwards your Segment events to StackAdapt. This lets you generate retargeting and lookalike audiences, track conversions, and measure return on ad spend using your Segment events - bypassing the need to install the StackAdapt pixel on your website and write code to send events to StackAdapt.
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This destination is maintained by StackAdapt. For any issues with the destination, please [submit a ticket to StackAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="\_blank"}.
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![Image showing location of universal pixel ID in code snippet](images/copy-pixel-id.png)
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### Setting up the StackAdapt destination in Segment
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### Setting up the StackAdapt destination
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1. From the Segment web app, navigate to **Connections > Catalog > Destinations**.
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2. Search for and select the "StackAdapt" destination.

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