diff --git a/spring-web/src/main/java/org/springframework/http/converter/DefaultHttpMessageConverters.java b/spring-web/src/main/java/org/springframework/http/converter/DefaultHttpMessageConverters.java
index f955acc53857..dcf9d44e5923 100644
--- a/spring-web/src/main/java/org/springframework/http/converter/DefaultHttpMessageConverters.java
+++ b/spring-web/src/main/java/org/springframework/http/converter/DefaultHttpMessageConverters.java
@@ -122,6 +122,8 @@ abstract static class DefaultBuilder {
 
 		@Nullable Consumer<HttpMessageConverter<?>> configurer;
 
+		@Nullable Consumer<List<HttpMessageConverter<?>>> convertersListConfigurer;
+
 		@Nullable HttpMessageConverter<?> kotlinJsonConverter;
 
 		@Nullable HttpMessageConverter<?> jsonConverter;
@@ -226,6 +228,10 @@ void addMessageConverterConfigurer(Consumer<HttpMessageConverter<?>> configurer)
 			this.configurer = (this.configurer != null) ? configurer.andThen(this.configurer) : configurer;
 		}
 
+		void addMessageConvertersListConfigurer(Consumer<List<HttpMessageConverter<?>>> configurer) {
+			this.convertersListConfigurer = (this.convertersListConfigurer != null) ? convertersListConfigurer.andThen(this.convertersListConfigurer) : configurer;
+		}
+
 		List<HttpMessageConverter<?>> getBaseConverters() {
 			List<HttpMessageConverter<?>> converters = new ArrayList<>();
 			if (this.byteArrayConverter != null) {
@@ -442,6 +448,12 @@ public ClientBuilder configureMessageConverters(Consumer<HttpMessageConverter<?>
 			return this;
 		}
 
+		@Override
+		public ClientBuilder configureMessageConvertersList(Consumer<List<HttpMessageConverter<?>>> configurer) {
+			addMessageConvertersListConfigurer(configurer);
+			return this;
+		}
+
 		@Override
 		public HttpMessageConverters build() {
 			if (this.registerDefaults) {
@@ -466,6 +478,10 @@ public HttpMessageConverters build() {
 			if (this.configurer != null) {
 				allConverters.forEach(this.configurer);
 			}
+			if (this.convertersListConfigurer != null) {
+				this.convertersListConfigurer.accept(allConverters);
+			}
+
 			return new DefaultHttpMessageConverters(allConverters);
 		}
 	}
@@ -539,6 +555,12 @@ public ServerBuilder configureMessageConverters(Consumer<HttpMessageConverter<?>
 			return this;
 		}
 
+		@Override
+		public ServerBuilder configureMessageConvertersList(Consumer<List<HttpMessageConverter<?>>> configurer) {
+			addMessageConvertersListConfigurer(configurer);
+			return this;
+		}
+
 		@Override
 		public HttpMessageConverters build() {
 			if (this.registerDefaults) {
@@ -567,6 +589,10 @@ public HttpMessageConverters build() {
 			if (this.configurer != null) {
 				allConverters.forEach(this.configurer);
 			}
+			if (this.convertersListConfigurer != null) {
+				this.convertersListConfigurer.accept(allConverters);
+			}
+
 			return new DefaultHttpMessageConverters(allConverters);
 		}
 	}
diff --git a/spring-web/src/main/java/org/springframework/http/converter/HttpMessageConverters.java b/spring-web/src/main/java/org/springframework/http/converter/HttpMessageConverters.java
index 61bc33ab9bc4..68a6a859cbfc 100644
--- a/spring-web/src/main/java/org/springframework/http/converter/HttpMessageConverters.java
+++ b/spring-web/src/main/java/org/springframework/http/converter/HttpMessageConverters.java
@@ -16,6 +16,7 @@
 
 package org.springframework.http.converter;
 
+import java.util.List;
 import java.util.function.Consumer;
 
 /**
@@ -172,6 +173,12 @@ interface Builder<T extends Builder<T>> {
 		 */
 		T configureMessageConverters(Consumer<HttpMessageConverter<?>> configurer);
 
+		/**
+		 * Add a consumer for configuring the message converters list just before it's returned.
+		 * @param configurer the configurer to use
+		 */
+		T configureMessageConvertersList(Consumer<List<HttpMessageConverter<?>>> configurer);
+
 		/**
 		 * Build and return the {@link HttpMessageConverters} instance configured by this builder.
 		 */
diff --git a/spring-web/src/test/java/org/springframework/http/converter/DefaultHttpMessageConvertersTests.java b/spring-web/src/test/java/org/springframework/http/converter/DefaultHttpMessageConvertersTests.java
index f939e9b227ac..8e15bbe703a3 100644
--- a/spring-web/src/test/java/org/springframework/http/converter/DefaultHttpMessageConvertersTests.java
+++ b/spring-web/src/test/java/org/springframework/http/converter/DefaultHttpMessageConvertersTests.java
@@ -17,9 +17,11 @@
 package org.springframework.http.converter;
 
 import java.io.IOException;
+import java.util.Comparator;
 import java.util.stream.Stream;
 import java.util.stream.StreamSupport;
 
+import org.assertj.core.util.Lists;
 import org.junit.jupiter.api.Nested;
 import org.junit.jupiter.api.Test;
 import org.junit.jupiter.params.ParameterizedTest;
@@ -211,6 +213,31 @@ void shouldConfigureConverter() {
 			assertThat(customConverter.processed).isTrue();
 		}
 
+		@Test
+		void shouldConfigureConverterOrder() {
+			var customConverter = new CustomHttpMessageConverter();
+			var converted = HttpMessageConverters.forClient()
+					.addCustomConverter(customConverter)
+					.configureMessageConvertersList(converter -> {
+						converter.sort(Comparator.comparing(s -> s.getClass().equals(CustomHttpMessageConverter.class) ? 1 : -1));
+					}).build();
+
+			var messageConvertersBack = Lists.newArrayList(converted);
+			assertThat(messageConvertersBack.size()).isGreaterThan(1);
+			assertThat(messageConvertersBack.get(messageConvertersBack.size() - 1).getClass()).isEqualTo(CustomHttpMessageConverter.class);
+
+			var convertedFront = HttpMessageConverters.forClient()
+					.addCustomConverter(customConverter)
+					.configureMessageConvertersList(converter -> {
+						converter.sort(Comparator.comparing(s -> s.getClass().equals(CustomHttpMessageConverter.class) ? -1 : 1));
+					}).build();
+
+			var messageConvertersFront = Lists.newArrayList(convertedFront);
+			assertThat(messageConvertersFront.get(0).getClass()).isEqualTo(CustomHttpMessageConverter.class);
+			assertThat(messageConvertersFront.size()).isGreaterThan(1);
+
+		}
+
 	}
 
 
@@ -319,6 +346,31 @@ void shouldConfigureConverter() {
 
 			assertThat(customConverter.processed).isTrue();
 		}
+
+		@Test
+		void shouldConfigureConverterOrder() {
+			var customConverter = new CustomHttpMessageConverter();
+			var converted = HttpMessageConverters.forServer()
+					.addCustomConverter(customConverter)
+					.configureMessageConvertersList(converter -> {
+						converter.sort(Comparator.comparing(s -> s.getClass().equals(CustomHttpMessageConverter.class) ? 1 : -1));
+					}).build();
+
+			var messageConvertersBack = Lists.newArrayList(converted);
+			assertThat(messageConvertersBack.size()).isGreaterThan(1);
+			assertThat(messageConvertersBack.get(messageConvertersBack.size() - 1).getClass()).isEqualTo(CustomHttpMessageConverter.class);
+
+			var convertedFront = HttpMessageConverters.forServer()
+					.addCustomConverter(customConverter)
+					.configureMessageConvertersList(converter -> {
+						converter.sort(Comparator.comparing(s -> s.getClass().equals(CustomHttpMessageConverter.class) ? -1 : 1));
+					}).build();
+
+			var messageConvertersFront = Lists.newArrayList(convertedFront);
+			assertThat(messageConvertersFront.size()).isGreaterThan(1);
+			assertThat(messageConvertersFront.get(0).getClass()).isEqualTo(CustomHttpMessageConverter.class);
+
+		}
 	}
 
 	@SuppressWarnings("unchecked")