diff --git a/src/app/page.tsx b/src/app/page.tsx
index b0cda21..807cee4 100644
--- a/src/app/page.tsx
+++ b/src/app/page.tsx
@@ -48,8 +48,8 @@ export default function HomePage() {
               <div className="comparison-row comparison-header">
                 <div className="comparison-cell">Feature</div>
                 <div className="comparison-cell">EmberDocs</div>
-                <div className="comparison-cell">Docusaurus</div>
-                <div className="comparison-cell">GitBook</div>
+                <div className="comparison-cell">The one that starts with a "D"</div>
+                <div className="comparison-cell">The one that starts with a "G"</div>
               </div>
               <div className="comparison-row">
                 <div className="comparison-cell">Setup time</div>
diff --git a/src/components/landing/Hero.tsx b/src/components/landing/Hero.tsx
index 47c5c7f..4edc494 100644
--- a/src/components/landing/Hero.tsx
+++ b/src/components/landing/Hero.tsx
@@ -79,12 +79,12 @@ export function Hero({ theme }: HeroProps): JSX.Element {
           <div className="hero-content">
             <h1>
               Build docs that<br/>
-              <span className="gradient-text">developers actually use</span>
+              <span className="gradient-text">developers won't mind using</span>
             </h1>
             <p>
-              Zero-config documentation framework for indie developers.
+              Zero-config documentation framework for indie developers and product marketers
               Beautiful, fast, and maintainable. Clone, install, run.
-              Customize when you need to.
+              Customize when you need to. (or not)
             </p>
             <a href="/docs/getting-started/introduction" className="btn btn-primary">Get Started →</a>