diff --git a/README.md b/README.md
index 94c7bb1c..2ea1dd35 100644
--- a/README.md
+++ b/README.md
@@ -6,7 +6,7 @@
 Odoo
 ----
 
-Odoo is a suite of web based open source business apps.
+"Odoo" is a suite of web based open source business apps.
 
 The main Odoo Apps include an <a href="https://www.odoo.com/page/crm">Open Source CRM</a>,
 <a href="https://www.odoo.com/page/website-builder">Website Builder</a>,
@@ -21,30 +21,30 @@ The main Odoo Apps include an <a href="https://www.odoo.com/page/crm">Open Sourc
 <a href="https://www.odoo.com/page/purchase">Purchase Management</a>,
 <a href="https://www.odoo.com/#apps">...</a>
 
-Odoo Apps can be used as stand-alone applications, but they also integrate seamlessly so you get
-a full-featured <a href="https://www.odoo.com">Open Source ERP</a> when you install several Apps.
+Odoo Apps can be used as stand-alone applications, but they also integrate seamlessly so that you get
+a full-featured <a href="https://www.odoo.com">Open Source ERP</a> when you install several applications.
 
 
-Getting started with Odoo
+Getting started with Odoo:
 -------------------------
 For a standard installation please follow the <a href="https://www.odoo.com/documentation/10.0/setup/install.html">Setup instructions</a>
 from the documentation.
 
-If you are a developer you may type the following command at your terminal:
+If you are a developer, you may type the following command at your terminal:
 
     wget -O- https://raw.githubusercontent.com/odoo/odoo/10.0/setup/setup_dev.py | python
 
-Then follow <a href="https://www.odoo.com/documentation/10.0/tutorials.html">the developer tutorials</a>
+Then please follow <a href="https://www.odoo.com/documentation/10.0/tutorials.html">the developer tutorials</a>
 
 
-For Odoo employees
+For Odoo employees:
 ------------------
 
-To add the odoo-dev remote use this command:
+> To add the odoo-dev remote use this command:
 
     $ ./setup/setup_dev.py setup_git_dev
 
-To fetch odoo merge pull requests refs use this command:
+> To fetch odoo merge pull requests refs use this command:
 
     $ ./setup/setup_dev.py setup_git_review