diff --git a/README.md b/README.md
index d3f37c7..77f5745 100644
--- a/README.md
+++ b/README.md
@@ -47,3 +47,41 @@ Tips
 ----
 
 * Rooms in ErrBot are streams in Zulip.
+
+Directly send message to room
+----
+when a time you need errbot work like api 
+
+* Example Code
+
+`#{{stream}}*{{topic}}`
+```python
+self.send(
+    self.build_identifier("#{{code_runtime_alert}}*{{hello}}"),
+    "your message here"
+)
+```
+
+* A demo errbot api for log your code exception in a specific zulip room
+
+``` python
+@webhook
+def cra(self, request):
+    self.log.debug(repr(request))
+    if type(request) is dict:
+        # self.log.info(request)
+        if request['type'] == 'exception':
+            response = tenv().get_template('exception.md').render(request)
+            # self.log.info(response)
+            self.send(
+                self.build_identifier("#{{{{{stream}}}}}*{{{{{topic}}}}}".format(
+                    stream=request['stream'],
+                    topic=request['topic']
+                )),
+                response
+            )
+            return "{'status': '100'}"
+    else:
+        return "{'status': '999'}"
+
+```
diff --git a/zulip.py b/zulip.py
index 8c07d4b..53263b8 100644
--- a/zulip.py
+++ b/zulip.py
@@ -6,6 +6,7 @@
 from errbot.rendering.ansiext import enable_format, TEXT_CHRS
 
 from urllib.parse import quote
+import re
 
 # Can't use __name__ because of Yapsy.
 log = logging.getLogger('errbot.backends.zulip')
@@ -293,11 +294,111 @@ def change_presence(self, status: str = ONLINE, message: str = '') -> None:
         # At this time, Zulip doesn't support active presence change.
         pass
 
+    @staticmethod
+    def check_email(email):
+        regex_email = re.compile(r'^.+@([?)[a-zA-Z0-9-.]+.([a-zA-Z]{2,3}|[0-9]{1,3})(]?))$')
+        if regex_email.match(email) != None:
+            return True
+        else:
+            return False
+
+    def extract_identifiers_from_string(self, text):
+        """
+        extract username streamname topicname from text
+        :param text:
+        :return username streamname topicname:
+        """
+
+        exception_message = (
+            'Unparseable zulip identifier, should be of the format `#{{stream}}*{{topic}}`,'
+            '`@U12345`. (Got `%s`)'
+        )
+        text = text.strip()
+
+        if text == '':
+            raise ValueError(exception_message % '')
+
+        username = None
+        streamname = None
+        topicname = None
+
+        regex_str_stream = r'#{{(.*)}}$'
+        regex_str_topic = r'\*{{(.*)}}$'
+        regex_str_user = r'@{{(.*)}}$'
+
+        regex_stream = re.compile(regex_str_stream)
+        regex_topic = re.compile(regex_str_topic)
+        regex_user = re.compile(regex_str_user)
+
+        if self.check_email(text):
+            username = text
+
+        if text[0] == "#":
+            if '*{{' in text:
+                tmp_text = text.split('*{{')
+                try:
+                    tmp_text[1] = '*{{' + tmp_text[1]
+                except Exception as e:
+                    pass
+                re_res = regex_stream.search(tmp_text[0])
+                if re_res:
+                    if len(re_res.groups()) > 0:
+                        streamname = re_res[1]
+                re_res = regex_topic.search(tmp_text[1])
+                if re_res:
+                    if len(re_res.groups()) > 0:
+                        topicname = re_res[1]
+            else:
+                re_res = regex_stream.search(text)
+                if re_res:
+                    if len(re_res.groups()) > 0:
+                        streamname = re_res[1]
+        elif text[0] == '@':
+            if text[1] != '{':
+                username= text
+            else:
+                re_res = regex_user.search(text)
+                if re_res:
+                    if len(re_res.groups()) > 0:
+                        username = re_res[1]
+        else:
+            raise ValueError(exception_message % text)
+
+        return username, streamname, topicname
+
     def build_identifier(self, txtrep):
-        return ZulipPerson(id=txtrep,
-                           full_name=txtrep,
-                           emails=[txtrep],
-                           client=self.client)
+
+        log.debug('building an identifier from %s.', txtrep)
+        if self.check_email(txtrep):
+            return ZulipPerson(
+                id=txtrep,
+                full_name=txtrep,
+                emails=[txtrep],
+                client=self.client
+            )
+        username, streamname, topicname = self.extract_identifiers_from_string(txtrep)
+
+        if username:
+            return ZulipPerson(
+                id=txtrep,
+                full_name=txtrep,
+                emails=[txtrep],
+                client=self.client
+            )
+        if streamname and not topicname:
+            return ZulipRoom(
+                id=streamname,
+                title=streamname,
+                subject='',
+                client=self.client,
+            )
+        elif streamname and topicname:
+            return ZulipRoom(
+                id=streamname,
+                title=streamname,
+                subject=topicname,
+                client=self.client,
+            )
 
     def build_reply(self, msg, text=None, private=False, threaded=False):
         response = self.build_message(text)