Name the product in a way the reader (i.e. your target customers) will understand.
Quiz o' Saurus
Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
This product will be aimed towards kids. Providing them with fun facts about dinosaurs!
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
This product will provide kids with an interactive tool to learn about our prehistoric friends, the dinosaurs!
Describe the problem your product solves.
Some people mistakes dinosaurs with dragons, some people thinks that the Lochness Monster is a dinosaur, some people think dinosaur bones were laid there by the Devil to decieve mankind -- our product will dispel any mis-infomration about dinosaurs!
Describe how your product elegantly solves the problem.
We brainwash kids at a young age with facts about dinosaurs.
A quote from a spokesperson in your company.
"A-lloy, aloomni" - Yona "Blablahblah" - Ainslie "Coffee come" - Selena "It's pronounced alloy and and alumni" - Kenny
Describe how easy it is to get started.
"Easy as a t-rex scratching his back."
Provide a quote from a hypothetical customer that describes how they experienced the benefit.
"I didn't know this was a problem that needed fixing" - Random Mom "They really took the 'MVP' slogan to heart when designing this product" - Unimportant User
Wrap it up and give pointers where the reader should go next.
"Try our product and hire us!" - TeamAppleJack