Kickstarter Projects in US: Analysis (2009 - 2016)

• The analysis aims to uncover the factors helping a crowfunding project on Kickstater success, from that giving the suggests to newcomers, newstartups, to increase the success rate to reach the funding goal.
• Target: Project Creators, Backers (Investors)
• Area: United States - rank first of total launched projects and success rates compared to other countries.

Key Insights

1. Category: Dance achieves the highest success rate 68%
2. Subcategory: Letterpress(Craft) stands on the first of success rate 85%, although Craft category only humbly have 27%
3. Goal Range: Small & Medium Goal account the majority
4. Distribution Days: Majority of project lanches fall within the range of 28 - 37 days
5. Year Analysis: 2015 is the active and vibrant year with highest amount of projects and in parallel 2015 have the worst failed projects
6. Month Analysis: March - September have high total number of launched projects

Recommendations

• Project Creators:
  • Aim to Small - Medium Goal (8K - 25K) to increase the success rate
  • Begin with Entertainment - Creative Category is a great option, because of high success rate & low total projects.
• Backers:
  • Priority investing on projects which have status Investment-Worthy and in Small - Medium Goal
  • Focus on February -April which are golden time when the success rate is high and the behavior of community is active.

Conclusion

The data shows that Kickstarter projects demand clear strategies:

• The success rate of subcategoreries, Pledged rate
• Launched project month
• Goal Range
• Durations
• Backers
• Suitable categories & subcategories
• Success rate + pledged fund rate + Evaluation Status

are key resulting to a successful project for Project Creators and Backers (Investors).