Welcome to the "Product Sales" analysis project, aimed at providing insightful data on the effectiveness of the sales approaches for a recently launched office stationery product line. This analysis is crucial for informing decision-making strategies and optimizing sales efforts.
Our focus revolves around three distinct sales methods:
- Email: Customers received two emails—one at the product line launch and another three weeks later. This method requires minimal team effort.
- Call: Sales team members personally called customers, spending an average of 30 minutes per customer.
- Email and Call: Customers in this group received an initial product email and a follow-up call a week later, requiring 10 minutes per customer.
- Customer Count:
- Determine the number of customers for each sales approach.
- Revenue Spread:
- Analyze the overall revenue spread.
- Break down revenue distribution for each sales method.
- Revenue Over Time:
- Explore revenue trends over time for each sales method.
- Recommendations:
- Provide insights to recommend the most effective sales approach based on data.
- Consider time investment for each method.
The data used for this analysis covers the six weeks since product launch and is available in the project repository. Detailed insights into customer demographics and potential differences between groups will be explored.