Final project: Google Data Analysis Certificate.
Case Study 2: How Can a Wellness Technology Company Play It Smart?.
Abril, 2022.
Bellabeat is a high-tech manufacturer of products focused on women's health, to improve their marketing strategy I need to analyze one of their products: The Bellabeat app, using data to learn how consumers use non-Bellabeat smart devices.
Product Description (Bellabeat app): The Bellabeat app provides users with health data related to their activity, sleep, stress, menstrual cycle, and mindfulness habits. This data can help users better understand their current habits and make healthy decisions. The Bellabeat app connects to their line of smart wellness products.
FitBit Fitness Tracker Data (CC0: Public Domain, dataset made available through Mobius): This Kaggle data set contains personal fitness tracker from thirty fitbit users. Thirty eligible Fitbit users consented to the submission of personal tracker data, including minute-level output for physical activity, heart rate, and sleep monitoring. It includes information about daily activity, steps, and heart rate that can be used to explore users’ habits.