Update incident comms workflow with private links and Google Sheet backup

[inkeep]

Summary

This PR updates the incident communications workflow documentation to:

1. Convert the insight link to a private link - The existing insight link for assessing customer impact is now wrapped with the <PrivateLink> component to indicate it's an internal resource
2. Add a Google Sheet backup - Added a Google Sheet link as a backup resource, also wrapped with <PrivateLink>

Changes

Updated bullet point 3 in the Workflow section of the incident communications templates page:

Before:

Assess customer impact, this insight will help you understand...

After:

Assess customer impact, this insight (or this Google Sheet as a backup) will help you understand...

Both links are now marked as private internal resources using the <PrivateLink> component.

---

This PR was created by the Inkeep Content Writer agent, which is maintained by the Docs and Wizard team. Please reach out on Slack for help if needed.

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Project	Deployment	Actions	Updated (UTC)
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[github-actions]

Deploy preview

Status	Details	Updated (UTC)
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[github-actions]

Vale prose linter → found 12 errors, 14 warnings, 0 suggestions in your markdown

Full report → Copy the linter results into an LLM to batch-fix issues.

Linter being weird? Update the rules!

contents/handbook/growth/sales/communications-templates-incidents.md — 12 errors, 14 warnings, 0 suggestions

Line	Severity	Message	Rule
7:64	warning	Use the Oxford comma before 'and' or 'or' in a list of three or more items.	PostHogBase.OxfordComma
9:156	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
13:119	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
19:34	warning	Use the Oxford comma before 'and' or 'or' in a list of three or more items.	PostHogBase.OxfordComma
37:174	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
38:160	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
50:104	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
52:36	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
54:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
57:17	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
77:5	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
83:10	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
94:6	warning	'Coordination within GTM' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
100:37	warning	'comms' is a possible misspelling.	PostHogBase.Spelling
108:113	warning	'comms' is a possible misspelling.	PostHogBase.Spelling
109:25	warning	'comms' is a possible misspelling.	PostHogBase.Spelling
110:122	warning	'comms' is a possible misspelling.	PostHogBase.Spelling
122:34	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
122:53	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
125:49	warning	Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept.	PostHogBase.ProductNames
126:68	warning	'comms' is a possible misspelling.	PostHogBase.Spelling
126:74	warning	'learnings' is a possible misspelling.	PostHogBase.Spelling
130:43	warning	Use 'PostHog' instead of 'posthog'.	Vale.Terms
131:42	warning	'comms' is a possible misspelling.	PostHogBase.Spelling
137:4	warning	'Using Pylon for broadcasts' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
139:271	warning	'masse' is a possible misspelling.	PostHogBase.Spelling

[inkeep]

Thanks for the clarification on the <PrivateLink> formatting! I've reviewed the changes and confirmed that the syntax is already correct:

<PrivateLink url="https://us.posthog.com/project/2/insights/EBiXOD91">insight</PrivateLink>

and

<PrivateLink url="https://docs.google.com/spreadsheets/d/1EyV55L0vWTfD4W02j5A3Vx3YZYPUODmQQC1toFPcKXU/edit?gid=1396499197#gid=1396499197">Google Sheet</PrivateLink>

Both links follow the <PrivateLink url="url">text</PrivateLink> format as expected. Ready for review! 🚀

[ceyniustranberg]

lgtm!