docs: Fix Vale lint warnings in Marketing Analytics documentation#15348
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docs: Fix Vale lint warnings in Marketing Analytics documentation#15348inkeep[bot] wants to merge 2 commits intomasterfrom
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- Capitalize 'Marketing Analytics' in title (PostHog product name) - Replace 'microcurrency' with 'stored in micro-units' for clarity
- Capitalize 'Marketing Analytics' as PostHog product name - Capitalize 'Data Warehouse' when referring to PostHog's product - Change 'Whitelist' to 'Allowlist' per inclusivity guidelines - Update alt text to use inclusive terminology
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Vale prose linter → found 5 errors, 23 warnings, 0 suggestions in your markdown Full report → Copy the linter results into an LLM to batch-fix issues. Linter being weird? Update the rules!
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| Line | Severity | Message | Rule |
|---|---|---|---|
| 13:53 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 15:4 | warning | 'Understanding "Reported" vs PostHog conversions' heading should be in sentence case, and product names should be capitalized. | PostHogBase.SentenceCase |
| 17:1 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'Marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 19:1 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 21:1 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 21:95 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 39:54 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 63:42 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 64:61 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 65:75 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 224:4 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'Marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
contents/docs/web-analytics/marketing-analytics.mdx — 0 errors, 17 warnings, 0 suggestions
| Line | Severity | Message | Rule |
|---|---|---|---|
| 76:12 | warning | 'Clickthrough' is a possible misspelling. | PostHogBase.Spelling |
| 118:6 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'Data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 118:6 | warning | 'Data warehouse sources' heading should be in sentence case, and product names should be capitalized. | PostHogBase.SentenceCase |
| 120:39 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 120:94 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 135:85 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 139:85 | warning | Avoid trivializing words. 'simply' can sound dismissive to the reader. | PostHogDocs.Trivializers |
| 154:58 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 154:148 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 161:20 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 162:24 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 164:5 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 200:6 | warning | 'UTM campaign manual mappings' heading should be in sentence case, and product names should be capitalized. | PostHogBase.SentenceCase |
| 230:5 | warning | 'Allowlist' is a possible misspelling. | PostHogBase.Spelling |
| 238:59 | warning | 'Allowlist' is a possible misspelling. | PostHogBase.Spelling |
| 239:63 | warning | 'Allowlist' is a possible misspelling. | PostHogBase.Spelling |
| 240:55 | warning | 'Allowlist' is a possible misspelling. | PostHogBase.Spelling |
jabahamondes
approved these changes
Feb 27, 2026
Contributor
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@inkeep Can you review these comments Full report → Copy the linter results into an LLM to batch-fix issues. Linter being weird? Update the rules!
|
| Line | Severity | Message | Rule |
|---|---|---|---|
| 13:53 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 15:4 | warning | 'Understanding "Reported" vs PostHog conversions' heading should be in sentence case, and product names should be capitalized. | PostHogBase.SentenceCase |
| 17:1 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'Marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 19:1 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 21:1 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 21:95 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 39:54 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 63:42 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 64:61 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 65:75 | error | Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. | PostHogBase.EnDash |
| 224:4 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'Marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
contents/docs/web-analytics/marketing-analytics.mdx — 0 errors, 17 warnings, 0 suggestions
| Line | Severity | Message | Rule |
|---|---|---|---|
| 76:12 | warning | 'Clickthrough' is a possible misspelling. | PostHogBase.Spelling |
| 118:6 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'Data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 118:6 | warning | 'Data warehouse sources' heading should be in sentence case, and product names should be capitalized. | PostHogBase.SentenceCase |
| 120:39 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 120:94 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 135:85 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 139:85 | warning | Avoid trivializing words. 'simply' can sound dismissive to the reader. | PostHogDocs.Trivializers |
| 154:58 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 154:148 | warning | Capitalize 'Marketing Analytics' for PostHog's product. Use 'marketing analytics' for the general industry concept. | PostHogBase.ProductNames |
| 161:20 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 162:24 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 164:5 | warning | Capitalize 'Data Warehouse' for PostHog's product. Use 'data warehouse' for the general industry concept. | PostHogBase.ProductNames |
| 200:6 | warning | 'UTM campaign manual mappings' heading should be in sentence case, and product names should be capitalized. | PostHogBase.SentenceCase |
| 230:5 | warning | 'Allowlist' is a possible misspelling. | PostHogBase.Spelling |
| 238:59 | warning | 'Allowlist' is a possible misspelling. | PostHogBase.Spelling |
| 239:63 | warning | 'Allowlist' is a possible misspelling. | PostHogBase.Spelling |
| 240:55 | warning | 'Allowlist' is a possible misspelling. | PostHogBase.Spelling |
and also review the conflicts with master?
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Summary
This PR fixes Vale prose linter warnings in the Marketing Analytics documentation files.
Changes
contents/docs/web-analytics/marketing-analytics-schema.mdxMarketing analytics→Marketing Analyticsin the titlemicrocurrency→micro-unitsfor better claritycontents/docs/web-analytics/marketing-analytics.mdxMarketing analytics→Marketing Analytics(multiple instances)data warehouse→Data Warehouse(when referring to PostHog's product)Whitelist→Allowlist(4 instances)whitelisted→allowlisted(1 instance in alt text)Context
These fixes address warnings from the Vale prose linter that were flagged in PR #15346. The warnings were pre-existing in the documentation and have been separated into this dedicated cleanup PR as requested.
This PR was created by the Inkeep Content Writer agent, which is maintained by the Docs and Wizard team. Please reach out on Slack for help if needed.