A clean, focused internal operations tool built for non-technical B2B SaaS founders to manage product progress, users, and day-to-day execution without relying on scattered tools like Notion, Sheets, or Slack.
This project is designed as a UI-first internal system — prioritizing clarity, workflow visibility, and founder decision-making over premature complexity.
Early-stage, non-technical SaaS founders struggle with internal visibility:
- Product progress lives in developers’ heads
- Tasks are spread across Notion, Sheets, and messages
- User feedback is fragmented across emails and DMs
- There’s no single place to answer: “What’s happening right now?”
This leads to:
- Context switching
- Missed priorities
- Slower execution
- Founder fatigue
Founder Ops Workspace is a private, internal tool that centralizes:
- Product workflow status
- Operational tasks
- User visibility and feedback
- Daily priorities
It provides a calm, structured workspace where founders can:
- See what matters today
- Track progress without asking around
- Move work forward and move on with their day
This is not analytics-heavy. This is not customer-facing. This is founder operations clarity.
- Daily priorities
- Product status summary
- Recent activity
- Designed for quick scanning, not deep analysis
- Feature / initiative tracking
- Clear status stages (Idea → In Progress → Review → Shipped)
- Visual progress without engineering noise
- Early user listing
- Feedback visibility
- Status tracking (trial, active, churned)
- Keeps insights out of inboxes and DMs
- Non-engineering work tracking
- Marketing, content, outreach, partnerships
- Prevents important ops work from being forgotten
- Workspace-level configuration
- Mock roles and preferences
- Completes the internal product experience
- Clarity over density
- Calm, neutral UI for focus
- Strong hierarchy and spacing
- Status and actions are obvious
- Built to feel like a real internal product, not a demo
This is not a marketing site.
This is an internal tool founders would actually use.
- Next.js (App Router)
- TypeScript
- Tailwind CSS
- shadcn/ui
- Lucide Icons
- Framer Motion (subtle transitions)
- Structured mock data (JSON)
- UI-driven state updates
- Designed to be replaceable with real APIs later
No authentication, backend, or database is included by design.
- Non-technical B2B SaaS founders
- Pre-seed and early-stage SaaS teams
- Product engineers building internal tools
- Founders replacing Notion + Sheets with real systems
This project intentionally avoids:
- Premature backend complexity
- Heavy state management
- Over-engineered abstractions
It focuses on:
- Product thinking
- Internal workflows
- Reusable structure
- Real-world founder problems
Built to be:
- Readable
- Extendable
- Easy to connect to a real backend later
“I build internal tools that give non-technical SaaS founders clarity and control without overengineering.”
This project represents that philosophy in practice.