YalePrivacyLab · pnu-s · Jun 20, 2019
diff --git a/trackers/AccountKit.md b/trackers/AccountKit.md
@@ -1,12 +1,16 @@
-# AccountKit
+# Tracker Name
+AccountKit
+
+# In εxodus?
+Yes
 
 ## About
 
 AccountKit is a product of Facebook lets users quickly register/login to apps by using just their phone number or email address.  No password is needed. [Link to weblink](https://www.accountkit.com/faq/)
 
 ## Ownership
 
-AccountKit is owned by Facebook (NASDAQ: FB). 
+AccountKit is owned by Facebook (NASDAQ: FB).
 
 Note: there is an unaffiliated Australian Accounting firm of the same name.  
 
@@ -27,11 +31,11 @@ Note: there is an unaffiliated Australian Accounting firm of the same name.
 
 * Identical to Facebook's Policy.  This provides controls for users to opt out but no actual commitment to reduce the collection and use of personal data.  
 
-* Data will be used to "reasearch and innovate for social good", "promote satety, integrity and security", personalize advertising, communicate with users, and measure analytics for business services. 
+* Data will be used to "reasearch and innovate for social good", "promote satety, integrity and security", personalize advertising, communicate with users, and measure analytics for business services.
 
-* Third-party apps and websites integrated with Facebook and its products receive information on what users post and share. This "information collected by these third-party services is subject to their own terms and policies, not this one." 
+* Third-party apps and websites integrated with Facebook and its products receive information on what users post and share. This "information collected by these third-party services is subject to their own terms and policies, not this one."
 
-* Facebook's policy states that it doesn't "sell any of your information to anyone and we never will." It imposes "strict restrictions" on how partners use and disclose the data it provides. 
+* Facebook's policy states that it doesn't "sell any of your information to anyone and we never will." It imposes "strict restrictions" on how partners use and disclose the data it provides.
 
 * Information may be accessed, preserved, and shared with regulators, law enforcement, and others in response to legal requests (including those in outside jurisdictions if there is a "good faith belief" they're required to respond), prevention of fraud, unauthorized use of products or services, breaches of Terms or Policies, to prevent harm to Facebook or its property, and harmful or illegal activity.  
 

diff --git a/trackers/Ad4Screen.md b/trackers/Ad4Screen.md
@@ -1,4 +1,8 @@
-# Ad4Screen
+# Tracker Name
+Ad4Screen
+
+# In εxodus?
+Yes
 
 ## Primary Location
 France (Paris). [Crunchbase, 01](https://www.crunchbase.com/organization/ad4screen)
@@ -13,11 +17,8 @@ Ad4Screen is "a marketing and advertising pioneer on Mobile Net (Smartphones, Ta
 Ad4Screen
 
 ## [Exodus Detection Rules](https://exodus-privacy.eu.org)
-
-* `ad4screen`
-* `a4\.tl`
-* `app4free`
-* `accengage\.com`
+*   Network signature: `a4\.tl|accengage\.com|ad4screen\.com|ad4push\.com`
+*   Code signature: `com.ad4screen.sdk`
 
 ## Documentation
 Via Accengage [https://docs.accengage.com/display/AND/Integration](https://docs.accengage.com/display/AND/Integration)
@@ -38,7 +39,7 @@ Display / Rich Media / Videos: "Our Ad Hoc Experts select the best formats, supp
 Facebook & Twitter campaigns: "Our teams are Experts in setting up specific mobile campaigns on Facebook and Twitter. Share high visibility and drive a Performance Business Model forward! Many available targeting criteria specific for Mobile and for each specific plateform. Ensure an Ongoing Performance"  
 
 _Promote Mobile Apps:_ "Thanks to Mobile advertising, Ad4Screen helps you to enhance your brand reputation, gain in-depth visibility and increase your volume of APP downloads. Ad4Screen’s specific business goal lies on the guarantee to capture a growing share of Cost Per Download (CPD)." Display / Videos: "Our Experts select the market’s best set of formats, supports and well known players in the market in order to empower your Mobile APP or Tablet, whether iOS or Android.   
-   
+
   * Traditional formats: banners, interstitials
   * Banners, interstitials HTML5   
   * Interstitials videos   

diff --git a/trackers/Amplitude.md b/trackers/Amplitude.md
@@ -1,15 +1,19 @@
-# Amplitude
+# Tracker Name
+Amplitude
+
+# In εxodus?
+Yes
 
 ## About
 
-Amplitude, Inc. is a product analytics and data analysis company. It serves over 26,000 companies globally.  It is headquartered in San Francisco, CA, and has approximately 200-501 employees.  [See also: OpenCorporates](https://opencorporates.com/companies/us_de/5072121) 
- 
+Amplitude, Inc. is a product analytics and data analysis company. It serves over 26,000 companies globally.  It is headquartered in San Francisco, CA, and has approximately 200-501 employees.  [See also: OpenCorporates](https://opencorporates.com/companies/us_de/5072121)
+
 Amplitude's clients include Microsoft, PayPal, Capital One, Adidas, Patreon, Instacart, Calm, Change.org, HubSpot, DropBox, Autodesk, DoorDash, Yik Yak, Nokia, and many others.  
 
 
 ## Ownership
 
-Amplitude is a private company founded in 2012 by Spencer Skates, Curtis Liu, and Jeffrey Wang. Investors include Benchmark, Battery Ventures, Institutional Venture Partners, and Sequoia Capital. 
+Amplitude is a private company founded in 2012 by Spencer Skates, Curtis Liu, and Jeffrey Wang. Investors include Benchmark, Battery Ventures, Institutional Venture Partners, and Sequoia Capital.
 
 
 ## [Exodus Detection Rules](https://exodus-privacy.eu.org)
@@ -29,11 +33,11 @@ Amplitude is a private company founded in 2012 by Spencer Skates, Curtis Liu, an
 
 * Amplitude's privacy policy does not apply to end users, only website users and its clients.
 
-* End Users do not have opt-out rights.  Amplitude states that it functions as a data processor, and the "collection of Customer End User Data through Customer Applications is governed by our Customers’ privacy policies." 
+* End Users do not have opt-out rights.  Amplitude states that it functions as a data processor, and the "collection of Customer End User Data through Customer Applications is governed by our Customers’ privacy policies."
 
 * Users who would like to access or delete their data would contact Amplitude's clients directly.  No list is provided.  
 
-* Devices are tracked using a vendor-specific identifier ("IDFV").  For more information, see how it [tracks unique users.](https://amplitude.zendesk.com/hc/en-us/articles/115003135607-Tracking-Unique-Users) 
+* Devices are tracked using a vendor-specific identifier ("IDFV").  For more information, see how it [tracks unique users.](https://amplitude.zendesk.com/hc/en-us/articles/115003135607-Tracking-Unique-Users)
 
 ## Related Links
 

diff --git a/trackers/AppNexus.md b/trackers/AppNexus.md
@@ -1,4 +1,8 @@
-# AppNexus
+# Tracker Name
+AppNexus
+
+# In εxodus?
+Yes
 
 ## Primary Location
 United States (New York City) [Bloomberg, 01](https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=48973441)
@@ -13,7 +17,8 @@ AppNexus offers services for auction-based and directly negotiated media campaig
 AppNexus
 
 ## [Exodus Detection Rules](https://exodus-privacy.eu.org)
-* `adnxs\.com`
+* Code detection rule: `com.appnexus.opensdk.`
+* Network detection rule: `adnxs\.com`
 
 ## Documentation
 [https://wiki.appnexus.com/display/sdk/Integrate+the+SDK](https://wiki.appnexus.com/display/sdk/Integrate+the+SDK)
@@ -49,13 +54,13 @@ _Opt-Out:_ In browsers, AppNexus offers an opt-out web browser cookie to opt out
 
 _Data Retention:_ AppNexus retains data according to "industry standards". "Platform Data is stored using generally accepted security standards. It is usually aggregated or deleted within 30-60 days, but may be retained in the Platform for up to 18 months from the date of collection before aggregation or deletion. Aggregated data is used for reporting and analysis, and may be stored in the Platform for up to 2 additional years. When clients remove their data from the Platform, their storage and retention of data is governed by their own privacy policies and applicable laws, rules, or regulations."
 
-_Regulation:_ AppNexus supports industry self-regulation, and is "a member in good standing of the Network Advertising Initiative (NAI), and adheres to the NAI Code of Conduct for Web and Mobile" [AppNexus, 04](https://www.appnexus.com/en/company/platform-privacy-policy#choices). 
+_Regulation:_ AppNexus supports industry self-regulation, and is "a member in good standing of the Network Advertising Initiative (NAI), and adheres to the NAI Code of Conduct for Web and Mobile" [AppNexus, 04](https://www.appnexus.com/en/company/platform-privacy-policy#choices).
 
 ## Relationships
 _Clients:_ Affiperf / Air France / Hearst / MEDIA.figaro / The Guardian / Wayfair [AppNexus, 03](https://www.appnexus.com/en) / Underdog Media / Liftoff / Advance Digital / USA Today / Xaxis / Accuen / Bloomberg / Defy Media / Dow Jones / Spectrum Platform Company / District M / BannerConnect / Hitch Digital / ESPN / Fox News / Saavn [AppNexus, 05](https://www.appnexus.com/en/customer-stories)
 
 ## Details
-_History:_ AppNexus is "Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick" [PR Newswire, 01](https://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html). AppNexus claims to be "The world's largest independent digital marketplace" [AppsNexus, 01](https://www.appnexus.com/en/publishers). 
+_History:_ AppNexus is "Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick" [PR Newswire, 01](https://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html). AppNexus claims to be "The world's largest independent digital marketplace" [AppsNexus, 01](https://www.appnexus.com/en/publishers).
 
 _Collection Methods:_ "The Platform uses cookies, beacons, tags, mobile SDKs, and in some cases non-cookie technologies, to collect Platform Data associated with particular web browsers or devices" [AppNexus, 04](https://www.appnexus.com/en/company/platform-privacy-policy#choices).
 

diff --git a/trackers/Appodeal.md b/trackers/Appodeal.md
@@ -1,6 +1,9 @@
 # Tracker Name
 Appodeal
 
+# In εxodus?
+Yes
+
 ## Website
 https://www.appodeal.com/
 

diff --git a/trackers/AppsFlyer.md b/trackers/AppsFlyer.md
@@ -1,4 +1,8 @@
-# AppsFlyer
+# Tracker Name
+AppsFlyer
+
+# In εxodus?
+Yes
 
 ## Primary Location
 Israel (Herzliya)
@@ -13,13 +17,14 @@ A mobile & attribution analytics platform that aims to help marketers make bette
 AppsFlyer
 
 ## [Exodus Detection Rules](https://exodus-privacy.eu.org)
-* `appsflyer\.com`
+*   Network signature: `appsflyer\.com`
+*   Code signature: `com.appsflyer.`
 
 ## Documentation
 [https://support.appsflyer.com/hc/en-us/articles/207032126-AppsFlyer-SDK-Integration-Android](https://support.appsflyer.com/hc/en-us/articles/207032126-AppsFlyer-SDK-Integration-Android)
 
 ## Products and Services
-AppsFlyer provides the following services: 
+AppsFlyer provides the following services:
 
 * Fraud prevention, malware protection [AppsFlyer, 04](https://www.appsflyer.com/product/protect360)
 * Identity attribution services. AppsFlyer fingerprints devices by their IDs and tracks across datasets (to solve the problem of fragmentation across devices). This works with all Windows 10 devices (including mobile), Android, and iOS [AppsFlyer, 03](https://www.appsflyer.com/product/mobile-attribution-for-user-acquisition).
@@ -41,7 +46,7 @@ _Investors include:_ Goldman Sachs / Deutsche Telekom / Qumra Capital / Magma Ve
 _Partners:_ Google [Google, 01](https://adwords.googleblog.com/2015/05/new-media-partnerships-and-ad-solutions.html); [TechCrunch, 02](https://techcrunch.com/2015/05/28/google-expands-its-app-promotion-business-with-universal-app-campaigns-and-new-media-partnerships) / Snap / Tencent / HBO / Playtika / Waze / Alibaba / Kayak / Activision [VentureBeat, 01](https://venturebeat.com/2017/05/25/appsflyer-helps-mobile-advertisers-beat-back-ad-fraud-via-machine-learning) / Facebook / Twitter / Accuweather / AdlQuity/Flipkart / Bing Search / Pandora / Opera Software / Ad4Screen / Cooladata / Fiksu / EveryAds / Nanigans / Fyber / HeyZap / Tapjoy / Adroll / Flurry / GameAnalytics / Jampp / Inmobi / Appnexus / Vserv / AppLovin / Vungle / URX / Mobvista / Inneractive / Aarki / Bidalgo / Avazu / Taptica / NativeX / AirPush / Amobee / PlayHaven / Mobilecore / Accesstrade / ADS / ADSNative / Ad County Media / AccordantMedia / Ad2games / Ad2iction / Abakus / APUS / ADyes / Accruo / AID / Aarki / Ad4Game / APPROUND MOBILE / AML / APPSILON / ART DMP / ActionAds / APPAniac / ADvantage / AdBuddiz / ADRW / ADXMI Exchange / ADSAXIS / APPAVE / AVH digital / Actionpay / Ad2Click / ART Ad Platform / ASB / Ad2c / ADPRESSO / Ad@m (kakao) / ADZ JUNCTION MEDIA / ADVERTISE.RU / Ad County / AWIN / Adbird / AdCorsa / Adamas / Adbert / AdReady / Adbrain / Adacts / AdChakra / AdCare / Adattract / AdTiming / AdWyze / AdTen / Adboosters / Adara / AdDeals / Adblender / AdView / AdTiger / AdFit / AdTriba / AdPacker / and many more. For a longer list, see [AppsFlyer, 03](https://www.appsflyer.com/partners)
 
 ## Details
-### Financial details & history 
+### Financial details & history
 AppsFlyer received early seed funding from Microsoft Accelerator and Magma Venture Partners [CrunchBase, 01](https://www.crunchbase.com/funding_round/appsflyer-seed--4b06b119). As of November 2017, AppsFlyer's website lists $84M raised from Top VC's, $6B+ annual mobile ad spend measured, 3k+ mobile tech partners, and 13 global offices (and growing) [AppsFlyer, 02](https://www.appsflyer.com/we-are-appsflyer).
 
 ### Scope

diff --git a/trackers/Auditude.md b/trackers/Auditude.md
@@ -2,7 +2,7 @@
 Auditude
 
 # In εxodus?
-No
+Yes
 
 ## Website
 https://www.adobe.com/privacy/policies/auditude.html
@@ -27,7 +27,7 @@ Advertising, Location, Identity, Tracking
 `xxx`
 
 ## Additional links
-http://ad.auditude.com/adserver/e?type=playererror , theplatform.com 
+http://ad.auditude.com/adserver/e?type=playererror , theplatform.com
 
 ## Notes
-Legacy, superceded by Adobe Primetime
+Legacy, superceded by Adobe Primetime
diff --git a/trackers/BlueConic.md b/trackers/BlueConic.md
@@ -1,4 +1,8 @@
-# BlueConic
+# Tracker Name
+BlueConic
+
+# In εxodus?
+Yes
 
 ## About
 
@@ -12,7 +16,7 @@ BlueConic was founded by Bart Heilbron and Martjin van Berkum in 2010. [Source:
 
 ## [Exodus Detection Rules](https://exodus-privacy.eu.org)
 
-* Code detection rule: com.blueconic
+* Code detection rule: `com.blueconic`
 * Network detection rule: NC
 
 ## What it does

diff --git a/trackers/Braze (Appboy).md b/trackers/Braze (Appboy).md
@@ -1,4 +1,8 @@
-# Appboy (Braze)
+# Tracker Name
+Appboy (Braze)
+
+# In εxodus?
+Yes
 
 ## Primary Location
 United States (New York City) [Crunchbase, 01](https://www.crunchbase.com/organization/braze)
@@ -13,7 +17,8 @@ Braze is a mobile marketing company that offers CRM solutions and mobile marketi
 Braze
 
 ## [Exodus Detection Rules](https://exodus-privacy.eu.org)
-* `appboy\.com`
+*   Network signature: `appboy\.com`
+*   Code signature: `com.appboy`
 
 ## Documentation
 [https://www.braze.com/documentation/Android](https://www.braze.com/documentation/Android)
@@ -56,7 +61,7 @@ ABC News / Citi / GAP / Axel Springer / Dominos / Delivery Hero / Hearst / KFC /
 _Financial details:_ Braze was founded in 2011 and has raised over $95 million from funders. Braze changed its name from Appboy in 2017 [Crunchbase, 01](https://www.crunchbase.com/organization/braze).
 
 ### Methods
-* Targeted advertisments [Braze, 01](https://www.braze.com) 
+* Targeted advertisments [Braze, 01](https://www.braze.com)
 * Location-based targeting [Braze, 07](https://www.braze.com/product/integrations)
 * Real-world location targeting (including real-time targeting) [Braze, 02](https://www.braze.com/product/cross-channel-personalization) [Braze, 03](https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study); [Braze, 07](https://www.braze.com/product/integrations); [Braze, 08](https://www.braze.com/academy/User_Targeting); [Braze, 09](https://www.braze.com/blog/appboy-location-targeting-tool); [Braze, 10](http://www.prweb.com/releases/2013/10/prweb11275487.htm)
 * Targeted advertising based on consumer actions [Braze, 02](https://www.braze.com/product/cross-channel-personalization)
@@ -69,7 +74,7 @@ _Financial details:_ Braze was founded in 2011 and has raised over $95 million f
 ## References
 * _Braze, 01._ [https://www.braze.com](https://www.braze.com)
 * _Braze, 02._ [https://www.braze.com/product/cross-channel-personalization](https://www.braze.com/product/cross-channel-personalization)
-* _Braze, 03._ [https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study](https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study) 
+* _Braze, 03._ [https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study](https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study)
 [Braze, 04._ [https://www.braze.com/customers/postmates](https://www.braze.com/customers/postmates)
 * _Braze, 05._ [https://www.braze.com/product/lifecycle-engagement-orchestration](https://www.braze.com/product/lifecycle-engagement-orchestration)
 * _Braze, 06._ [https://www.braze.com/product/optimization-ai](https://www.braze.com/product/optimization-ai)

diff --git a/trackers/Brightcove.md b/trackers/Brightcove.md
@@ -1,6 +1,9 @@
 # Tracker Name
 Brightcove
 
+# In εxodus?
+Yes
+
 ## Website
 https://www.brightcove.com
 

diff --git a/trackers/Cuebiq.md b/trackers/Cuebiq.md
@@ -1,4 +1,8 @@
-# Cuebiq
+# Tracker Name
+Cuebiq
+
+# In εxodus?
+Yes
 
 ## About
 
@@ -12,8 +16,8 @@ Its trusted partners include: Clear Channel, Oracle, Google, Facebook, Ubimo, an
 
 ## [Exodus Detection Rules](https://exodus-privacy.eu.org)
 
-* Code detection rule: com.cuebiq.cuebiqsdk.model.Collector|com.cuebiq.cuebiqsdk.receiver.CoverageReceiver
-* Network detection rule: cuebiq\.com
+* Code detection rule: `com.cuebiq.cuebiqsdk.model.Collector|com.cuebiq.cuebiqsdk.receiver.CoverageReceiver`
+* Network detection rule: `cuebiq\.com`
 
 ## What it does
 
@@ -28,7 +32,7 @@ Its trusted partners include: Clear Channel, Oracle, Google, Facebook, Ubimo, an
 
 * Cuebiq uses a blockchain platform it developed to encrypt and anonymize the personally identifiable information it collects. This is advantageous because (1) it more seamlessly complies with GDPR and (2) enables its partners to efficiently access its ledgers.
 
-* Cuebiq's policy openly states it ignores DNR (Do Not Track) requests in web browsers. 
+* Cuebiq's policy openly states it ignores DNR (Do Not Track) requests in web browsers.
 
 * Cuebiq's policy states that it shares information with third parties such as "advertising agency trading desks, proximity solution providers, [and] advertising technology providers" in addition to "other companies and organizations... for instance (without limitation) for scientific, medical, civic, meteorological, automotive, and market-related research."