AdPulse — AI-Powered Ad Campaign Performance Analyzer

MSIS 521 Course Project | University of Washington | Winter 2025

Setup

# 1. Clone the repo
git clone https://github.com/ampayreh/AdPulse.git
cd AdPulse

# 2. Install dependencies
pip install -r requirements.txt

# 3. Run the dashboard
streamlit run app.py

The app opens at http://localhost:8501.

What's Inside

File	Purpose
app.py	Streamlit dashboard (7 pages)
analysis.py	Sentiment analysis, topic modeling, engagement scoring
data_utils.py	Data loading, cleaning, NLP preprocessing
fetch_comments.py	YouTube comment fetcher (optional)
create_deck.py	Generates AdPulse_Presentation.pptx from data
data/superbowl_ads.csv	TidyTuesday dataset (247 ads, 10 brands, 2000–2020)
AdPulse_Presentation.pptx	Presentation deck (12 slides)

Presentation

Open AdPulse_Presentation.pptx directly in PowerPoint or Keynote. To regenerate it from the latest data:

pip install python-pptx matplotlib
python create_deck.py