asier3/profilemycustomer
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In this project, the scope was to work with statistical analysis and hypothesis testing. I chose to develop a product using the Naive Bayes classifier. - VINTED APP CASE STUDY - I did a case study for the Vinted app, a second-hand eCommerce platform. This product is called 'Profile my customer', a tool that companies like Vinted can use to profile their users and see if they are potential sellers, buyers, or users of the app. The steps I followed to complete this project were: 1 - Initial survey regarding the use of the second-hand eCommerce platforms, received 126 answers from people in 23 different countries (Asia, Europe, and America). - Survey can be found here: https://forms.gle/4xPK56KyVtCcj5ji9 2 - Treated the data, cleaned it, got some insights from it, and encoded the categorical answers into binary answers (0, 1). 3 - Developed the Naive Bayes classifier, tested the performance, and implemented it into the product. 4 - Built the product. The end product is a program that receives an input of information (age, annual income, earnings selling second-hand products, motivations, etc.). With all that information, the algorithm can predict the frequency of selling and frequency of buying of the user and also if it is a potential user of the Vinted app.