Rework CXM ToC (2)

cxm/business-data/business-alerts.md

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+---
+id: business-alerts
+title: Business alerts
+---
+
+> Available by default on Business and Full licenses; optional on other plans.
+
+Business alerting monitors the impact of site issues (for example drops in traffic or conversion) rather than a predefined list of causes.
+They detect abnormal drops in traffic or conversion and let you analyze precisely when those drops occurred.
+
+Because this data comes from Google Analytics, it is processed with a default 4-hour delay (GA data is refined over time).
+
+## Prerequisites
+
+* Users must have filled in their personal data (email, SMS, Slack) and defined the time periods during which they want to be notified or not.
+
+## Creating business alerts
+
+1. Go to **Settings > Alerting**.
+2. In the **Business alerts** section, click **Add a business alert**, then select the alert type you want ([**Alert on conversion rate**](#conversion-rate-alerts) or [**Alerts on pageviews/mn**](#page-view-alerts)).
+3. Name your alert and define which users should receive it. Select email, SMS or Slack.
+4. If you want to define another notification channel than email, SMS or Slack, define the webhook to be used. This type of notifications are not linked to a user.
+5. Hover over the alert's tile. 2 buttons appear:
+
+   * **Configure this alert's planning**: define the time periods during which alerts should be sent.
+   * **Configure this alert's thresholds**: define criteria for triggering an alert and a recovery notification.
+
+### Conversion rate alerts
+
+This checks whether your conversion rate average over a given period (2 hours by default) is lower compared to the same period historically (daily, weekly, or monthly baselines).
+
+By default this alert triggers when the conversion rate drops by 30% compared to the usual value. A resolution notification is sent when the metric returns to 75% of the usual conversion rate.
+
+You can also set a fixed conversion-rate threshold below which you want to be alerted.
+
+### Page view alerts
+
+This works the same way as conversion-rate alerts but is applied to page views per minute.

cxm/business-data/business-data-results.md

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+---
+id: business-data-results
+title: Understanding business data results
+---
+
+The Business Data module displays traffic and conversion metrics sourced from the client’s analytics tool (Google Analytics or Matomo). Correlate the technical performance of your site and your sales. A key thing to do is to [plot events onto your graphs](../installation/monitor-production-events.md) so as to explain changes.
+
+## Business data or RUM?
+
+Business Data traffic refers to the traffic that customers typically view in their analytics. It is a filtered "business-specific" view, unlike [RUM](../rum/rum.md), which captures all raw traffic.
+
+| Criterion | RUM in Experience Monitoring | Bunisness data (Google Analytics) |
+| --- | --- | --- |
+| Traffic coverage | 100% of traffic (before GDPR pop-in) | Only visitors who have accepted GDPR consent |
+| Bots | Included (US bots, crawlers, etc.) | Excluded (filtered in the GA view configured by the client) |
+| GDPR consent | Independent of consent | Dependent on consent acceptance |
+| Estimated difference | Full raw traffic | Approximately 1/3 of traffic missing (GDPR refusals + filtered bots) |
+| Configuration | Managed in Experience Monitoring | Experience Monitoring retrieves the view as configured in GA (no additional processing) |
+
+## Use cases
+
+### Traffic + Performance Dashboard
+
+Create a dashboard that combines website traffic (from GA) with the execution speed of user journey scenarios. This allows you to monitor the overall health of the site at a glance: traffic and performance side by side.
+
+### Impact of a deployment on sales
+
+After a deployment, check whether a slowdown in the site has a negative impact on the conversion rate or revenue. Use in conjunction with event tags to date the deployment.
+
+### Impact of a deployment on the bounce rate
+
+Check whether a deployment (successful or failed) caused an increase or decrease in the bounce rate. Example: sudden spike in the bounce rate on a certain date, to be correlated with a possible slowdown.
+
+## Metrics
+
+The Business Data module displays the following metrics, all sourced from Google Analytics:
+
+* Website traffic: number of sessions/visitors over the selected period. For non-monetized websites, only this metric is truly relevant.
+* E-commerce conversion rate: for e-commerce sites, tracks conversion trends.
+* Revenue per minute: revenue generated minute by minute.
+* Number of transactions per minute: transaction volume over time.
+* Revenue per session per minute: average revenue per session, minute by minute.
+* Bounce rate: percentage of visitors leaving the site after viewing only one page.
+
+> Google Analytics Delay: There is a delay of 4 to 24 hours between the data reported by GA and actual results. For example, a bounce rate of 90% may be adjusted within the next 48 hours. This delay is inherent to GA and not to Experience Monitoring.
+
+
+
+
+Quanta links with Analytics so you can:
+
+Have your business KPIs correlating the technical performance and your sales.
+See the impact of peak traffic on your page load time.
+Measure the capacity and impact of your site's modifications on your architecture load (Infrastructure Cost Per Clic evolution)
+
+In the **Business data** page, you can:
+
+* **Overview** tab - Analytics summary over the period -> which period? the one on the right
+
+* **Opportunities** tab
+
+* Correlate Google Analytics data with Synthetic Monitoring data in the **Journey and revenues** tab (you need to have configured a user journey). You can see an estimation of losses due to downtime or slow loading pages.
+
+* Correlate Google Analytics data with system data in the **Infratructure cost/click** (you need to have configured an agent collecting [system data](../installation/servers/install-system-agents.md)).

cxm/configuration/configure-google-analytics.md

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 ---
 id: configure-google-analytics
-title: Configure Google Analytics with CXM
+title: Configure Google Analytics with Experience Monitoring
 ---
 
-## Frequently asked questions
-
-### Why integrate Google Analytics into CXM?
+By integrating Google Analytics data into Experience Monitoring, you can correlate web scenario execution times and technical metrics such as response time and server load with business data like traffic and conversions. This helps you analyze how traffic impacts page load times and draw meaningful conclusions.
 
-Integrating this data allows you to correlate technical metrics (response time, server load, etc.) with your business data (traffic, conversion, etc.). These correlations help you draw meaningful conclusions.
+## Link Google Analytics to Experience Monitoring
 
-### Are CXM probes counted in GA?
+> To connect/disconnect Experience Monitoring to/from Google Anaytics, you must have **Administrator** or **Owner** permissions on your Organization in Experience Monitoring.
 
-**No**, CXM is invisible to Google Analytics — we don't call the Google Analytics tag that runs on your site's pages.
+Here is a [video tutorial](https://www.youtube.com/watch?v=qmeXwypUmL4&list=PLgmedpAAxo-40d8PaBsaQS7Hkrm6mdxjs&index=3) that shows how to link Experience Monitoring to your Google account. You can also follow the procedure below.
 
-Therefore your GA statistics are not affected by our probes.
+To link Experience Monitoring with your Google Analytics account:
 
-### Why don't I see Analytics data in CXM?
+1. Click **Settings** (the gear icon at the top right of the screen).
 
-Google Analytics data can take several hours to appear. Because we retrieve data via their API, we can only import data that is visible in GA.
-
-### Why don't I have real-time Analytics data?
+2. Select the site for which you want to link the Google Analytics account (click its name).
 
-Google Analytics data can take several hours to appear. Because we retrieve data via their API, we can only import data that is visible in GA.
+3. Go to the **Integrations** tab.
 
-### I accidentally disabled the Google Analytics module in CXM. Can I recover history?
+4. At the bottom of the **Business & Analytics** section, click **Connect**. You'll be redirected to Google's sign-in page — enter the credentials of the account you want to link.
 
-No problem — we always import the last 24 hours of data. Wait a little and the data should appear.
+5. Once authenticated, you are redirected back to Experience Monitoring. Select the Google Analytics property you want to use.
 
-If you need to recover more than 24 hours of historical data, contact support via the "Help" button at the bottom-right of the app.
+## Frequently asked questions
 
-## Link Google Analytics to CXM
+### Are Experience Monitoring probes counted in GA?
 
-With CXM you can correlate your web scenario execution times with traffic measured by Google Analytics over the same period and analyze the effect of traffic on page load times.
+No, Experience Monitoring is invisible to Google Analytics — we don't call the Google Analytics tag that runs on your site's pages. Therefore your GA statistics are not affected by our probes.
 
-> To add/remove a link you must have "Administrator" or "Owner" permissions on your Organization in CXM.
+### Why don't I see Analytics data in Experience Monitoring?
 
-We have a [tutorial video](https://www.youtube.com/watch?v=qmeXwypUmL4&list=PLgmedpAAxo-40d8PaBsaQS7Hkrm6mdxjs&index=3) that shows how to link your quanta to your google account.
+Google Analytics data can take several hours to appear. Because we retrieve data via their API, we can only import data that is visible in GA.
 
-To link CXM with your Google Analytics account, go to the "Configuration" tab (gear icon at the top right), then select the site (click its name) for which you want to link the Google Analytics account.
+### Why don't I have real-time Analytics data?
 
-Go to the "Integrations" tab.
+Google Analytics data can take several hours to appear. Because we retrieve data via their API, we can only import data that is visible in GA.
 
-To create the link, click "Connect". You'll be redirected to Google's sign-in page — enter the account credentials you want to link.
+### I accidentally disabled the Google Analytics module in Experience Monitoring. Can I recover history?
 
-Once authenticated you are redirected back to CXM, your Analytics profiles are imported into the UI and you just need to choose the profile you want to use.
+No problem — we always import the last 24 hours of data. Wait a little and the data should appear. If you need to recover more than 24 hours of historical data, contact our support team.