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Every Inc: Organizational Genome

This repository contains the complete output of running the AI-First Org Design Kit on Every Inc, a ~20-person media-software-consulting company that writes about AI, builds AI tools, and teaches companies to adopt AI.

Browse the full output of the experiement →

Article: Your Agents Don't Know Who You Are

The Experiment

One Claude Code session, acting as Every's CEO Dan Shipper, ran the complete 14-skill AI-First Org Design Kit end-to-end, from coordination audit to evolution auditor, producing a full organizational genome, governance framework, quality gates, workflow specifications, role definitions, agent configurations, adoption infrastructure, and evolution mechanisms.

No human intervention between phases. The agent answered all interview questions itself, drawing on research from 63 Every newsletters and articles.

The article itself is part of the experiment: written as Dan Shipper, in his voice, about the process of encoding Every's organizational operating system — produced by the same session that generated the artifacts it describes.

The experiment was run on public information from Every's published articles. Dan Shipper and the Every team were not involved in producing this output --- it's a demonstration of what the kit can do with publicly available organizational signal. That said: Dan, Kate, Natalia, Kieran, Danny, Naveen, Yash --- if you're reading this, I hope the output does justice to what you've built. Every is one of the most legible AI-first organizations out there, which is exactly why it made for such a compelling test case.

By the Numbers

Metric Value
Total files produced 75
Articles researched 63
Skills invoked 14 (full kit)
Genome files 7
Governance documents 7
Quality gates 4 (with 23 holdout scenarios)
Workflow specifications 4
Roles mapped 14
Agent configurations 5 (with 4 framework exports each)
Claude Code sub-agents 5
Claude Code governance skills 5
Hard boundaries defined 9
Anti-patterns documented 10
Team members assessed (maturity) 19
AGENT-PRIMER compression ratio 33:1

Browsing the Specification

The complete organizational specification created for Every is published as a searchable documentation site:

danielbentes.github.io/every →

The site has sidebar navigation, full-text search, and breadcrumbs. Here's what you'll find:

Section What It Contains
Genome Who Every is — mission, values as decision rules, voice norms, quality standards, anti-patterns
Governance How agents operate — authority tiers, 9 hard boundaries, escalation protocols, policy generation
Quality Gates 4 gates with pass/fail criteria and 23 hidden holdout test scenarios
Specifications Workflow specs for articles, engineering, consulting, podcasts — pass the Stranger Test
Agents 5 agent configs with system prompts, tool permissions, and self-review checklists
Adoption Maturity ladder (19 people assessed) and sprint designs for AI adoption
Evolution Decision ledger and monthly governance review cycle
Reference 63-article research extracts, session narrative, style guide, statistics

Additional infrastructure in the repo (not on the docs site):

  • **CLAUDE.md** — Uses @imports to auto-load mission, values, and hard boundaries into every Claude Code session
  • **.claude/agents/** — 5 sub-agent registrations invokable via @agent-name
  • **.claude/skills/** — 5 governance skills: /org-voice-check, /org-gate-review, /org-record-decision, /org-values-check, /org-novel-situation
  • **org-design/AGENT-PRIMER.md** — 206-line compressed primer any agent can load at session start (33:1 compression)
  • Framework exports — Each agent has configs for Anthropic Agent SDK, OpenAI Agents SDK, CrewAI, and OpenClaw

What the Kit Produced

Layer 1: Identity (The Genome)

Who Every is, encoded as decision rules. Five values with Builder Credibility as the absolute tiebreaker that is never compromised. Voice norms that say "use 'taste' and 'ship'" and "never say 'leverage' or 'synergy.'" Quality standards per output type. Ten anti-patterns that define what "not us" looks like.

Layer 2: Operations (Governance + Gates)

How agents operate within Every's boundaries. Nine hard boundaries (never publish without human review, never share client data cross-engagement, never bypass quality gates). Four quality gates with 23 hidden holdout scenarios for validation. Escalation protocols with 2-minute decision format. A policy generation mechanism so governance grows from evidence, not committee meetings.

Layer 3: Roles + Workflows (Specifications)

How work flows through Every. Four workflow specifications that pass the Stranger Test. Fourteen roles decomposed into specification/coordination/execution time allocation. The Two-Slice Team model formalized: each GM runs their product solo with 99% AI-written code.

Layer 4: Agents + Evolution (Deployment)

How to deploy and evolve. Five agent configurations (editorial, engineering, consulting, distribution, product GM) with system prompts, tool permissions, self-review checklists, and framework exports for Anthropic Agent SDK, OpenAI Agents SDK, CrewAI, and OpenClaw. Maturity ladder assessing 19 team members. Two adoption sprint designs. A decision ledger and monthly evolution audit cycle.

Layer 5: Operationalization (The Bridge)

AGENT-PRIMER.md distills ~7,000 lines of specification into 206 actionable operating rules any agent can load (33:1 compression). CLAUDE.md with @imports so governance auto-loads at session start. Five invokable /org-* skills for governance operations. Five Claude Code sub-agents registered for direct invocation via @agent-name.

Key Insight

The hardest part of AI-first org design is not the framework. It's the excavation. Articulating implicit organizational knowledge ("what does 'taste' actually mean when you have to encode it for an agent?") is a genuinely difficult intellectual exercise. The 63-article research phase was the investment that made everything downstream credible.

How It Was Made

One Claude Code session ran the complete 14-skill AI-First Org Design Kit, acting as Every's CEO based on research into 63 published articles. The session produced all artifacts without human intervention between phases, then underwent two revision passes for quality and structural conformance.

The Plugin

The AI-First Org Design Kit is available on the Synapti Marketplace: ai-first-org-design-kit

Install via the Synapti Marketplace in Claude Code.

Add the Synapti marketplace

/plugin marketplace add synaptiai/synapti-marketplace

Install the kit

/plugin install ai-first-org-design-kit@synapti-marketplace

Then run /ai-first-kit to start. Set aside enough time and bring your favorite beverage!

The Conceptual Foundation

The Specification Economy

About

This repository contains the complete output of running the AI-First Org Design Kit on Every Inc, a ~20-person media-software-consulting company that writes about AI, builds AI tools, and teaches companies to adopt AI. Created by impersonating Every's CEO. Based on research into 63 published articles.

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