Clarity Analyzer

A Claude Code skill that analyzes Microsoft Clarity CSV exports and turns raw click/scroll data into actionable CRO insights.

What it does

Drop your Clarity click and scroll CSV exports into a conversation and get:

1. Structured behavioral analysis — scroll depth curves, click behavior ranked by impact, CSS selectors translated into plain English
2. Key findings — 3-5 insights about what visitors are trying to do and where the page fails them
3. Prioritized recommendations — actionable next steps tied directly to the data
4. Slack-ready summary — a concise version you can paste into your team channel

Install

claude install github:djforge/clarity-analyzer

Usage

Export click and scroll CSVs from Microsoft Clarity for any page, then:

/clarity-analyze clicks.csv scrolls.csv

Or just mention the files in conversation — the skill will be auto-invoked when it detects Clarity CSV exports.

Input format

The skill expects standard Microsoft Clarity CSV exports:

• Clicks CSV — ranked list of clicked elements, click counts, % of total clicks
• Scroll CSV — scroll depth increments (5-100%), visitor counts, % drop-off

Both files include metadata rows (project name, date range, URL filter, page views) that the skill uses automatically.

Example output

## /pricing page

Period: Feb 12 – Mar 13, 2026 (30 days)
Page Views: 1,204 | Total Clicks: 892

### Scroll Depth
- 25%: 78% of visitors remain (22% drop-off)
- 50%: 51% remain — scroll cliff between 45-55%
- 100%: 14% reach bottom

### Top Click Behavior
1. Annual/Monthly toggle — 23% of clicks
2. Enterprise "Contact sales" CTA — 11%
3. Pro tier "Start free" — 8%
...

### Key Findings
1. Visitors immediately toggle pricing frequency — they're comparing annual vs monthly
2. Enterprise CTA outperforms self-serve by 1.4x...

License

MIT