Behavioral UX Research | Psychology × Data × Creative Tech

Undergraduate majoring in Psychology, English Literature, and Technology-Art.
I study how people think, behave, and interact — and turn that into data-driven UX decisions.

• 🧠 Behavioral Science: cognitive psychology, user behavior, experiments
• 📊 Data Analysis: Python, EDA, visualization, missing data methods
• 🎨 UX & Creative Tech: UX research, Figma, creative coding (Processing)

👉 Tested whether Spotify recommendations favor artist fame over audio quality

• 6,000+ songs via Spotify Web API
• RandomForest / Linear Regression
• Result: Audio-only model reduced RMSE by 15%

🔗 https://github.com/lucytheboss/Spotify-Popularity-Prediction-Project

👉 Identified user drop-off after stamp collection using server logs

• Log parsing + traffic pattern analysis
• UX hypothesis: "Users drop-off due to lack of guided action after the session"
• Solution: Contextual CTA → Food Truck Navigation

🔗 https://github.com/lucytheboss/LUCAUS2025

• 📧 lucyroh529@gmail.com
• 📄 Portfolio: click here
• 🌎 U.S. Permanent Resident