Marketing Knowledge Base

A structured, modular knowledge base designed for AI systems, large language models (LLMs), and agent-based workflows. Contains reusable, high-density marketing, sales, and copywriting knowledge optimized for prompt engineering and automation.gned for use with AI systems, agents, and prompt-based workflows.

Purpose

• Serve as a source of truth for marketing, sales, and growth knowledge
• Provide reusable, LLM-optimized content
• Enable modular usage across tools, chats, and APIs

Structure

/knowledge

Core structured knowledge, organized by domain.

• sales/
• marketing/
• copywriting/
• frameworks/
• index.md (complete knowledge index)

Each file:

• Covers one concept
• Is self-contained
• Includes metadata for retrieval and reuse

See @knowledge/index.md for a complete list of all knowledge entries.

/modules

Optional extracted modules for direct prompt insertion.

/compressed

Highly condensed versions of the knowledge base for direct use in chats.

/skills

Agent behaviors, instructions, and prompt logic.

Usage

For humans

Navigate by domain and topic.

For AI / prompts

• Use individual files as modular context
• Combine multiple files when needed
• Prefer compressed versions when context size is limited

Design Principles

• Atomic knowledge units
• High information density
• Minimal redundancy
• Optimized for LLM consumption

Adding New Knowledge

Each knowledge unit must follow a standard structure to ensure consistency and usability in AI systems.

File Placement

Place files in the appropriate domain folder:

• /knowledge/sales
• /knowledge/marketing
• /knowledge/copywriting
• /knowledge/frameworks

File Format

Each file must include:

1. Metadata (required)
2. Clear title
3. Structured content (sections, lists)

Metadata Format

Use YAML frontmatter at the top of the file:

---

title: domain: <sales | marketing | copywriting | frameworks> tags: [tag1, tag2, tag3] use_cases: [use_case1, use_case2] format: <framework | guide | checklist | script>

Writing Rules

• One file = one concept
• Keep content concise and dense
• Prefer bullet points over long paragraphs
• Avoid duplication across files
• Optimize for LLM usage (clarity > style)

Naming Convention

• Use lowercase
• Use hyphens instead of spaces

Example: b2b-sales-call-script.md

Running the helper script

A tiny helper script is available to select an agent spec and an input file with fzf, concatenate them, and copy the result to the macOS clipboard with pbcopy.

Usage:

./scripts/run-agent.sh

The script will prompt for a spec and an input file, then copy the combined prompt to your clipboard.